Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	86	133
» ad pricing	13	206
» ad selling	24	195
» ad targeting	57	162
» ad technologies & vendors	43	176
» advertainment	44	175
» Advertising	2	217
» affiliate marketing	5	214
» agencies & ad departments	24	195
» alternative marketing	65	154
» Asia/Pacific	2	217
» automotive	20	199
» b2b	9	210
» best practices	92	127
» biz buzz	30	189
» branding	67	152
» broadband	11	208
» campaigns & creatives of note	83	136
» co-op marketing & partnerships	14	205
» computers & tech	13	206
» consumer packaged goods	18	201
» CRM	7	212
» cross media	37	182
» demographics	33	186
» direct marketing	42	177
» domain names	9	210
» don't believe the hype	7	212
» e-commerce	51	168
» email marketing	26	193
» entertainment	39	180
» Europe	5	214
» events	5	214
» finance	6	213
» global	7	212
» healthcare	5	214
» How-to	2	217
» I-PR & business communications	8	211
» instant messaging marketing	4	215
» interviews	9	210
» intrusive formats	8	211
» Latin America	3	216
» legal, government & regulation	5	214
» loyalty & retention	19	200
» major account moves	2	217
» major brands	58	161
» major players news	52	167
» measurement & analytics	44	175
» media convergence	18	201
» minorities	4	215
» mobile marketing	19	200
» multi-channel marketing	28	191
» new and improved	15	204
» nonsense & parodies	5	214
» online ad market	52	167
» pearls of wisdom	32	187
» people	7	212
» personalization	12	207
» political parties & organizations	5	214
» privacy	3	216
» promotions	23	196
» publishing	44	175
» research & stats	60	159
» rich media	17	202
» Sales	1	218
» search engine marketing	28	191
» seniors	2	217
» signs of doom	8	211
» signs of recovery	8	211
» signs of what's to come	54	165
» small business	2	217
» spam & anti-spam	5	214
» Spanish-speaking	1	218
» syndication & RSS	1	218
» technical innovation	22	197
» telecom	5	214
» text ads	14	205
» tools & software	32	187
» top stories	32	187
» travel	6	213
» Verticals & Sector	1	218
» viral marketing & social media	41	178
» weblog marketing	12	207
» women	5	214
» worst practices	21	198
» Youth	23	196

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

More Brands Eyeing the Interactive TV Ad Format

Just before the start of the holidays a handful of companies announced plans to add interactive TV to their online marketing strategies. InterContinental Hotels Group said it would expand its booking solution across the Android platform for the Kindle Fire and other Android tablets --- as well as Google TV. "As consumers embrace new devices like tablets and interactive televisi  [...]
Posted: Wednesday, December 28th 2011

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

New Regs Coming for E-Mail Marketers

New privacy legislation introduced in the House of Representative last month along with two recent actions by the Federal Trade Commission suggest that email marketers are likely to find new regulations - and new interpretations of existing legislation -  impacting their industry. There are several provisions in a proposed bill on online privacy that are worrisome to the industry, according to comments made by panelists during the annual Email Experience Council's legislative webinar update.  [...]
Posted: Wednesday, June 2nd 2010

4 Additional Ways to Sell to Mobile Consumers

Local coupons.  Check. The ability to pay for a purchase directly from your phone. Check. Maybe a touch of augmented reality technology to add some flair.  Check. These have become the staples of any sophisticated mobile marketi  [...]
Posted: Tuesday, March 30th 2010

Email Marketing: 'When' is Just as Important as 'What'

Timing in an email marketing campaign - that is, deciding on what day or even what time of day the send button gets hit - is as important as actually crafting the message and selecting which segmented group of customers will receive it. Unfortunately, though, that decision is rarely given the same level of attention. Getting the timing just right, though, is becoming even more important as email marketers find themselves competing for customers' attention, not only against other email message  [...]
Posted: Monday, December 28th 2009

Vaseline's Interactive Ad Gets Skin in the Game

A pre-role ad for Vaseline's Sheer Infusion skin lotion has generated more viewer engagements than typical pre-roll ads because of the interactive features embedded in the video, according to video ad network ScanSout. ScanScout ran a campaign for the Unilever brand this fall using a new ad format it recently introduced called "Super Pre-Roll Unit." It's a normal pre-roll, but  [...]
Posted: Monday, December 21st 2009

Delta's DOOH Campaign Targets New York Frequent, Int'l Flyers

A digital out-of-home campaign aimed at increasing awareness of Delta Airline's flight schedule in the New York City area accomplished its task - by a measure of more than 28%. From February to mid June, the airline and its ad agency, Digitas, ran a campaign using both DOOH and traditional media.  Edison Research, which surveyed consumers prior to the launch and during it, also found that business travelers' perception of Delta's international schedule increased by 26% and overall awareness b  [...]
Posted: Wednesday, December 16th 2009

Does Whitelisting Work? Origins Test Says Yes

Sender reputation is still an important metric for email marketers to monitor even as ISPs shift to a domain-based reputation system. Whitelisting is a key tactic in maintaining a positive sender reputation - and as a recent test by Origins Natural Resources Inc., discovered, it can also le  [...]
Posted: Wednesday, December 16th 2009

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Cox Keeps ValPak Now That It's Digital

Cox Enterprises has decided to keep Largo, Fla.-based Valpak in its corporate family after announcing last year that it was exploring its sale. A number of factors no doubt went into this decision, including the likely dearth of offers during the sharp recession. However Valpak has begun to aggressively enter new forms of media - and Cox has said it believes it has a promising future   [...]
Posted: Friday, December 11th 2009

Luxury Retailers Gravitate to Stigma-Free Mobile Coupons

Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS. Retailers in Yowza's program include Toys R' Us, Babie  [...]
Posted: Wednesday, December 9th 2009

Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

NASA Puts Social Media on Rocket Trajectory

NASA's move to give 100 Twitter users front-row seats at the Kennedy Space Center for the Nov. 16 liftoff of the space shuttle Atlantis propelled the US space agency into the stratosphere of trending topics the day before the launch. The 100 tweeters, also known as tweeps, attracted more than 150,000 followers, making the event the third-most-popular topic for the day. In an   [...]
Posted: Friday, November 20th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

VW Races to iPhone with GTI Ad-App

Volkswagen is, not surprisingly, launching a marketing campaign for its upcoming 2010 Volkswagen GTI. What is surprising is that the campaign is rolling out in the form of an iPhone App – and at least for the time being - will be limited to that platform. The free app, which is called "Real Racing GTI," puts players on the fictional Mayapan Beach racetrack, and is tied to a contest in which, the New York Times   [...]
Posted: Monday, October 26th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

NPR Goes Hyperlocal

Count National Public Radio among the recent media sources to focus on local news coverage as a way to survive in the publishing industry these days. The public broadcaster recently received a $3 million grant from the Corporation for Public Broadcasting and the John S. and James L. Knight Foundation. The two-year experiment will focus on 12 as yet unnamed stations around the U.S. and incorporate l  [...]
Posted: Tuesday, October 6th 2009