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Industry Buzz & Snippets: 11/10/09

Online Ad Strategies: Groups redirect health-care ads to cheer and jeer Democrats. Local online to grow 12% in 2009; will slow next year. Burberry looks online for ways to gain customers. Se  [...]
Posted: Tuesday, November 10th 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

comScore Scrutinizes Faulty Online Ad Operations

Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ. Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less. And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.   [...]
Posted: Wednesday, March 4th 2009

Harvard Prof Accuses Right Media of Deceptive Advertising

Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising. Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig  [...]
Posted: Tuesday, January 20th 2009

Google's 'Parked Domains' Program Launders Invalid Clicks, Lawsuits Claim

Google faces yet another click fraud lawsuit, this time for alleged fraud in its parked domains program, which serves ads on recently-purchased, but still-empty, websites. Online retailer RK West, which runs MalibuWholesale, claims it purchased ads from Google without receiving notice the ads would appear on parked websites. RK West's   [...]
Posted: Monday, July 21st 2008

YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales

More details were revealed on YouTube's sell-your-own-ad-space offer to video producers. "A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider. However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which  [...]
Posted: Tuesday, June 10th 2008

Industry Buzz & Snippets: 4/3/08

Ad Networks and Analytics: CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small. 18,000 broadband users in the UK unknowingly had t  [...]
Posted: Thursday, April 3rd 2008

Google Drops IncrediMail from AdSense

Google has suddenly and without explanation dropped IncrediMail from its AdSense program, reports Reuters. IncrediMail creates software allowing clients to customize emails and had been generating revenue by placing AdSense ads within those emails. Indeed, earnings from AdSense ads are reported to have contributed greatly to the company's revenue. Neither Google nor IncrediMail has comm  [...]
Posted: Monday, January 14th 2008

ICANN Targets Domain Tasters

The practice known as "domain tasting" is getting another look by the Internet's main oversight body, reports the Associated Press. ICANN, the Internet Corporation for Assigned Names and Numbers, said it will begin drafting proposals to crack down on "tasters" - those who buy up domains only to return most of them later. The practice takes advantage of a s  [...]
Posted: Thursday, January 10th 2008

Networks to Distribute Advertising Make-Goods Up to 3Q08

Three major networks have begun to compensate advertisers for abominable TV ratings for the fall season. Compensation comes mainly in the form of extra ad time. But according to some media buyers and network heads (via Reuters), NBC has begun paying its dues in cash. NBC stated its refunds form "an extremely small portion of NBC's business and accommodate the changing needs of our clients' marketi  [...]
Posted: Thursday, December 13th 2007

Journalists Cry Foul Over In-Text Ads

Perhaps bored with Facebook gossip, some journalists have revived critique over the in-text ad format, reports BusinessWeek. In-text ads appear as double-underlined words, denoting them as diffe  [...]
Posted: Monday, November 26th 2007

MoveOn Launches Privacy Campaign Against Facebook Social Ads

Calling Facebook's new Social Ads strategy an invasion of privacy, MoveOn.org is asking Facebook members to sign a petition against the social network's new ad plan. Specifically, MoveOn and its constituents are reacting to a new feature, implemented this week, that displays private purchases members made on other sites onto users' Facebook News Feeds.   [...]
Posted: Wednesday, November 21st 2007

Google Hammers PageRank of Link Sellers, Other Violators

Google appears to have updated its PageRank calculations in such a way to penalize sites that sell links or link heavily within its own networks, reports Forbes. When webmasters for sites including TechCrunch, Engadget, Washingtonpost.com and others woke up Thursday morning, t  [...]
Posted: Thursday, October 25th 2007

Google Penalizes Paid-Link Violators, Sends Sites to Siberia

Google has begun penalizing sites that sell links on their pages to advertisers, reports Search Engine Land. According to Danny Sullivan's research, the page ranks of several sites that sell links have dropped dramatically in the past few months. These drops are inconsistent with the natural ebb and flow of the Internet. Google later confirmed it is penalizing sites that sell links, and may wind up dropping violator  [...]
Posted: Tuesday, October 9th 2007

American Airlines Joins Menagerie of Google Lawsuits

American Airlines is suing Google over the latter's sale of paid search terms including the airline's name, reports The New York Times. The search/ad giant is accused of selling search terms to trigger ads that include the airline's full name or website to competitors. The practice, American claims, violates the copyright they hold on those names and addresses. Google says it is confident it h  [...]
Posted: Monday, August 20th 2007

17% Senior Marketer Orgs Have Bought Ads for Hype

Almost 17 percent of senior marketers say their organizations have bought advertising in return for a news story, according to the results of the fifth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey of 279 US chief marketing officers, directors of marketing and marketing managers, reports  [...]
Posted: Monday, July 23rd 2007

comScore Confirms 36 percent Jump in Microsoft Search Volume

Newly released online search figures from comScore's qSearch analysis of activity across competitive search engines confirm a sharp increase in Microsoft's share of search volume - up 36 percent from the previous month, reports MarketingCharts. Last week, Compete had released  [...]
Posted: Thursday, July 19th 2007

'Sicko' SNAFU Elicits Apology from Google

The Google blogger who advised health-care advertisers to mount an anti-Sicko campaign via paid search ads has apologized for setting so public an agenda, reports The Enquirer. The incident started when a Google employee put up a post on the Google Health Advertising Blog that encouraged health-care companies to counter Michael Moore's documentary Sicko with a paid search effort. Buying keywords associated with t  [...]
Posted: Friday, July 6th 2007

FTC Puts Closer Eye on ValueClick Practices

In a regulatory filing, online ad network ValueClick revealed it is being investigated by the Federal Trade commission, reports The Motley Fool. The investigation is set upon ValueClick's lead generation activities, which the FTC says may violate either the Federal Trade Commission Act or the CAN-SPAM act. Specifically targeted are certain websites that offer free gifts, and the way in w  [...]
Posted: Monday, May 21st 2007

Ziff Davis Snagged in Venomous Blogger Web

Last week blogger and B2B publishing consultant Paul Conley accused tech publisher Ziff Davis of engaging in unethical practices with online content, reports Folio Mag. Conley aired his thoughts in a colorful post on Wednesday, outlining editorial indiscretions and demanding that Ziff Davis resign its membership   [...]
Posted: Monday, May 7th 2007