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Low-Maintenance Dating Site Turns $10MM in 12 Months

A free online dating site that began as a class project for an aspiring ASP.NET programmer has turned $10 million in profit in 12 months. According to The New York Times, Plenty of Fish has attracted over 600  [...]
Posted: Monday, January 14th 2008

MySpace Could Finally Start Making Serious Ad Money

Advertising revenue from MySpace could finally start to rise substantially - two years after the social-networking site was bought by News Corp., writes BusinessWeek. In 2006 MySpace accounted for just $90 million in ad sales for Fox Interactive. This year, though, an analyst at Merrill Lynch says that could skyrocket to $271 million. A good portion come fr  [...]
Posted: Wednesday, April 4th 2007

Media Buyers Win When Portals Bid against Each Other

Ad agency The Gate Worldwide had online portals and publishers bidding against each other in an innovative online auction, with the prize being online advertising dollars from a Gate client, reports MediaPost. The advertiser, State Street Global Advisors, will run most of its ads on AOL, which won the bidding process. MSN will run a smaller ad   [...]
Posted: Thursday, March 29th 2007

Study: In-Game Advertising Measurement Broken

A new study has been released claiming that game developers and sellers are drastically under-selling in-game ads, reports MediaWeek. Research firm Interpret's GameMeasure division says the way video game audience is measured isn't accounting for huge chunks of players. That's because in-game ad sales are made based on the number of unit sales. The reality is, according to the report, that ma  [...]
Posted: Thursday, March 22nd 2007

IBM: Professional Content to Drive New Media Sales

Despite all sorts of media available on the internet, it's the professionally created content that will drive new media sales, reports Reuters, citing a new study from IBM. Sales of television shows, movies and other content related to TV and movie properties are expected to jump 23 percent over the next four years, according to the study. A third of that is estimated to come from the continued and inc  [...]
Posted: Thursday, February 22nd 2007

Salon Ad Revenue Outpaces Subscriber Fees

Online magazine Salon's share of revenue from ad sales has grown to eclipse revenues from the subscriber fees it initially based its business model on, according to ClickZ. Salon serves ads to non-members and non-premium members before displaying an article the reader has chosen. Premium subscribers pay for an ad-free experience, a privilege that has cost $30-35 a year but will go up  [...]
Posted: Friday, February 16th 2007

Behavioral Targeting Finds Audience Sweet Spot for Snapple

Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple's new premium line of  "Good for You" green teas, which the company assumed would target fitness nuts (via AdAge). To test that theory, MEC Interaction w  [...]
Posted: Wednesday, January 24th 2007

Analysts: Google Stealing Yahoo's Thunder

Google continues to move faster than Yahoo, giving analysts and employees reason to wonder whether Yahoo can keep up, let alone catch up. Google's acquisition of YouTube is the latest setback for Yahoo, which has been losing internet advertising market share, usually to Google, the New York Times writes. Yahoo has been seen as slow to react and difficult during negotiations, whereas Google has moved swiftly with   [...]
Posted: Thursday, October 12th 2006

Study Finds Differences between Teens and Tweens

A new study points to markedly different online behavior between children ages 8-11 and those 12-14, with consequences for Teens are much more online savvy, spending more time online engaged in communication and on social-networking sites, a new study by eMarketer finds, countering the belief among some that there are little differences in behavior between the two groups. eMarketer found that teens shift away from tween onli  [...]
Posted: Wednesday, October 4th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Forrester: Growth of Behavioral Targeting Imminent

Pervasive use of behavioral targeting in online advertising is in the offing and will drive search engine marketing agencies to expand offerings, according to a new report from Forrester Research titled "The Reality of Behavioral Ad Targeting," writes DM News. As online media costs increase and inventory gets tight, behavioral targeting  [...]
Posted: Friday, March 24th 2006

In-Game Campaigns Boost Product Awareness

In-game campaigns can result in upt to a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via MediaBuyerPlanner). Th  [...]
Posted: Tuesday, October 4th 2005

Vonage: Traditional Media Gives Big Boost to Campaign

Vonage added evidence to the pile that integrating several different media can be much more effective, telling a group of marketers that its Voice over IP product experienced a big sales boost after it diversified its advertising from online-only efforts to incorporate TV and print. Vonage had previously had one of the most popular online affiliate marketing programs, blitzing web users with such a high amount of frequency, that  [...]
Posted: Friday, April 8th 2005

Behavioral Media Study Shows Largest Benefits Go to Publishers

A 24/7 Real Media study of behavioral marketing incremental performance showed that some campaigns experienced extremely steep performance gains. The study used 24/7's OnTarget behavioral targeting mechanism and found that the gains were greatly exaggerated when combined with contextual  [...]
Posted: Monday, April 4th 2005

Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring

SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark  [...]
Posted: Monday, January 10th 2005

Monster Gives Up on AOL, MSN

BusinessWeek: "This Traffic Thing Is All Over" Monster.com's CEO reversed the jobs classifieds company's marketing strategy after finding that the deals with MSN and AOL to drive site traffic were too expensive and not well targeted enough. "There were a lot of people that believed that traffic was in direct proportion to revenue, and that's not the case," said CEO Andrew McKelvey.   [...]
Posted: Tuesday, August 17th 2004

Behavioral Targeting Works

ClickZ: Sizing Up Site-Centric Behavior Targeting Just in time for the battle of contextual ad network announcements, James Hering wrote a review of the degree to which contextual advertising works. The ads, placed next to content that is thought to be relevant to the product advertised - or at least the mindset of the target audience - have earned a reputation as not being quite as effective as keyword advertisi  [...]
Posted: Tuesday, April 27th 2004

Kerry Online Fundraising Relies on Ads

MediaPost: Web Ads Spur Fund Raising and Prompt Swift Reaction from Kerry Campaign Presidential contender John Kerry's campaign is fast becoming addicted to web ads. A campaign on the New York Times' site was quickly expanded and continued after immediate fundraising results were seen on the Kerry site. Aides set a goal of $10 million for March and found themselves taking in about $20 million. The campaign was quickly expand  [...]
Posted: Thursday, April 15th 2004

Study: Consumer Good Sales Boosted with Net Ad Introductions

Revolution: MSN study shows online ads boost sales by up to 12.5% Adding to the drumbeat of studies showing the effectiveness of online advertising in helping brands of consumer goods, MSN published a study showing that adding online media to consumer product goods advertising boosted actual sales by as much as an eighth. The study concluded that consumer brands are likely fumbling their marketin  [...]
Posted: Friday, March 26th 2004

Jane Mag Drives Print Readers Through Web Promo

WSJ (subscription required): Jane Magazine Links Promotions to Purchases Ad sales consultant Leslie Laredo points out this article in the WSJ as a watershed moment for magazine publishers. Jane Magazine, in an effort to demonstrate the effectiveness of its ads, has launched a contents that requires readers to buy products advertised   [...]
Posted: Thursday, May 15th 2003