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New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Yandex Implements RTB Technology

Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex. travel.ru, forumhouse.ru, newsr  [...]
Posted: Monday, March 19th 2012

Private Mobile Exchanges, RTB Advance with Nexage's New Offering

Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads. Nexage touts the   [...]
Posted: Wednesday, December 14th 2011

RTB Gets its Own Mobile Auction Site

MoPub, the mobile advertising startup founded by former AdMob and Google employees, has launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers. MoPub points to its optimization algorithms as a market differentiator, saying they are designed to maximize revenue for publishers across both iOS and Android devices. It is als  [...]
Posted: Thursday, October 27th 2011

Three Examples Make a Trend: NBCUniversal Creates Private Ad Exchange

NBCUniversal has rolled out a private ad exchange for select digital agencies, including BlueKai, Nielsen and Quantcast. It is part of an online ad network it launched a year ago, meant to offer clients d  [...]
Posted: Friday, July 22nd 2011

Is Project Devil the Industry's Next iAd?

Hearst has announced plans to move forward with AOL's Project Devil ad format - that is, its interactive ads that are four times the size of regular online ads, created by its display unit Pictela. The publisher will be running the ads in such sites as Cosmopolitan.com, MarieClaire.com, and Esquire.com, acc  [...]
Posted: Wednesday, May 4th 2011

The Deflating Value of a Facebook Fan; Now at $1.07

A consumer who became a fan on a brand's Facebook page via an ad is worth about $1.07. At least that is what the cost of advertising is to the brand to attract said fan, according to an analysis by the Wall Street Journal of new data from Webtrends. The report has generated much digital ink as it also showed that the   [...]
Posted: Thursday, February 3rd 2011

Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards

E-Commerce: Target to sell Facebook Credits gift cards. Online Ad Market: Start-up seeks to outflank Google in display market. Google lays out display ad strategies.   [...]
Posted: Wednesday, September 1st 2010

Will Google's New Mobile Ad Format Usher in CPA on a Wide Scale?

Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year. This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location.   [...]
Posted: Tuesday, August 3rd 2010

Unlike Promoted Tweets, Earlybird May Work

Twitter's first Twitter account to promote deals from select advertisers, Earlybird, has launched with its first deal. According to the Twitter Blog, the site’s first exclusive offer comes from The Walt Disney Studios. "For a limited time, @earlybird followers in the U.S. can get a special deal on tickets for "The Sorcerer's Apprentice," a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens   [...]
Posted: Wednesday, July 14th 2010

iPad Ad Creators Claim Better Engagement than Online Counterparts; Ford Concurs

iPad campaigns from Target, Dove and Ford Lincoln all had higher levels of user engagement than their online campaign counterparts, according to textPlus, an ad-supported mobile application that allows free unlimited texting over Wi-Fi and on the iPad. textPlus partnered with PointRoll to create some of the first iPad apps that ran in the days following the iPad’s release, the companies say. (  [...]
Posted: Thursday, June 17th 2010

Digital Media Spend Remains Traditionally Focused

The breakdown of media spend in digital is focused mainly on traditional online media choices, according to a recent study from digital marketing agency Razorfish. Highest Percentage of Digital Ad Spend in Established Online Media Online media outlets that have existed for a long period of time, such as verticals, search, ad networks and portals, received the bulk of digital ad dollars spent in 20  [...]
Posted: Tuesday, June 15th 2010

What's New For Marketers in the Apple-Google War? (Not Much)

Apple dropped the equivalent of a nuclear bomb on Google this week with its revision of its developer policies. Now, only "independent" ad-serving companies will be able to serve ads for the iPhone. That rules out AdMob, now owned by Google. The changes also appear to target third-party app usage analytics firms. Flurry, in particular, has been singled out for criticism by Jobs. Such applications are also banned from the iPhone. The Federal Trade Commission has taken an interest and is rumor  [...]
Posted: Friday, June 11th 2010

Will AT&T's New Data Plan Strangle iAd?

Apple has $60 million in commitments for iAd mobile ads, the first of which will run on July 1 on the iPhone and iPod Touch devices, CEO Steve Jobs said during the company’s Worldwide Developer Conference. That same week, AT&T Wireless announced its move to tiered pricing, saying it will no longer offer new smartphone buyers a simple $30 plan for unlimited data use. Instead, customers will have to estimate how much data they are likely to use and buy an appropriate plan. Are the twain abo  [...]
Posted: Wednesday, June 9th 2010

Online Ad Revenues to Reach $103B by 2015

Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal. Online Advertising to Grow 11% during Next Five Years MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between 2010 and 2015. This means by 2015, online ad revenues will reach $103 billion, Marketing Cha  [...]
Posted: Wednesday, June 9th 2010

Will the iPad Redefine Online Ad Metrics?

An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press). Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv  [...]
Posted: Monday, June 7th 2010

Google Acquires Real Time Ad Bidding Tech

Google announced its acquisition of Invite Media, a company that has developed a system for real-time bidding on display ad space. Google is expanding its investment in this area at an interesting time - with competitors such as Yahoo stepping up their own real-time bidding functionality and as the possibility of regulatory action grows stronger. The Benefits For now, Google is limiting the discussion to the benefits the technology offers marketers. "Real-time biddin  [...]
Posted: Friday, June 4th 2010

Large Advertisers Boost Q1 Spending

The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media. P&G Remains Biggest Spender The top three advertisers increased spending significantly: Procter & Gamble spending jumped 17.7%, AT&T boosted spending 26.7%, and General Motors increased spending 28.5%, according to Kantar. Procter & Gamble maintained its position as the largest advertiser, spending $772.6 million; budgets continued to shift towar  [...]
Posted: Wednesday, May 26th 2010

Google Reveals Revenue Split with AdSense Publishers

Google has announced the revenue split it gives to AdSense publishers for its two main AdSense products, AdSense for content and AdSense for search. Until now, the small publishers who use Google’s self-serve AdSense products had no idea how Google was sharing the revenue pie. AdSense for content publishers, who make up the vast majority of Google’s AdSense publishers, earn a 68% revenue share worldwide, Google says, clarifying: "This means we pay 68% of the revenue that we collect from a  [...]
Posted: Monday, May 24th 2010

Web Users Receive 1.1 Trillion in Display Ads

US web users received 1.08 trillion online display ads in Q1 2010, according to comScore AdMetrix data. This represents 15% growth from 944.4 billion online display ads received by US web users in Q1 2009, writes Marketi  [...]
Posted: Thursday, May 13th 2010