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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
A Business Case for Live Streaming the Olympics
NBC Sports will be streaming more than 400 hours of live event coverage on NBCOlympics.com during the Vancouver Olympic Winter Games, along with more than 1,000 hours of full-event replays of all 15 sports. That is about 2,000 hours less than it could deliver if it wanted to, according to Paid Content.
The less-than-robust delivery of streaming content is because [...]
Posted: Friday, January 15th 2010
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Times Square Gets Even Busier With New Ad Network
Hoping to take advantage of a space that sees half a million people pass through it each day, Mediaweek reports five media companies have introduced Times Square Domination.
The new "network" of media outlets will allow brand messages to be displayed across the largest screens now available in Times Square.
The launch this coming January [...]
Posted: Friday, September 25th 2009
Hulu's Growth Fuels Rise in Video Streaming
In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to recent data from Ipsos MediaCT's MOTION study, writes MarketingCharts.
[...]
Posted: Wednesday, August 5th 2009
Mediabrands, Microsoft Unveil Media Operations Management System
IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies [...]
Posted: Wednesday, June 24th 2009
Print News Firms Intensify Web Investments
Print newspapers have been battling with competition from free online news sources like Google for some time now, and many thought the huge media companies that own newspapers would go down with them. But they're making a comeback in an entirely different way, Ad Age reports.
Take Gannett, the nation's biggest publisher. It's acquired half a dozen start-up companies and taken stakes in several others. With est [...]
Posted: Monday, May 4th 2009
Internet Ad Revenues Top $23B in '08
Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts.
Despite [...]
Posted: Tuesday, March 31st 2009
'Net Efforts Sweep the Super Bowl
Prevailing over claims that the economy would hit the Super Bowl hard, NBC reported a record $206 million in ad revenue from yesterday's game.
For the full day, NBC's complete network division made $261 million, also a record, according to Reuters.
Last year Super Bowl spots cost $2.7 million per 30 seconds; this year [...]
Posted: Monday, February 2nd 2009
Worldwide iPhone WiFi Ad Requests Grow 52%
Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts).
According to AdMob's November 2008 M [...]
Posted: Tuesday, December 30th 2008
Greystripe Debuts Flash Ad Units for iPhone
Mobile ad network Greystripe now offers clients the ability to push rich media ads -- including Flash videos and advergames -- on iPhone units.
New formats include:
GS.Impact, which lets brands extend existing online ad campaigns to mobile. Marketers may wield "all the creative power of Flash on an iPhone," a company representative boasted.
GS.Tailgate enables users to create miniature branded games in Flash, then place them before, after [...]
Posted: Wednesday, December 3rd 2008
Facebook Leverages Engagement to Drive Organic Ad Impressions
Facebook has released "engagement ads," an ad format that uses social networking to squeeze word-of-mouth-style impressions out of marketing messages. The service has been in private beta since August.
Ads typically appear on the right-hand side of the user's Facebook dashboard, prompting them to take some sort of action: comment on a movie trailer, for example, or RSVP for the season finale of a TV show, reports The Wall S [...]
Posted: Wednesday, November 12th 2008
Havas Launches Virtual Brand 'Futures' Network
This week at OMMA, CEO Don Epperson of Havas Digital announced a dramatic shift in how Havas manages, plans and purchases online ad inventory.
The model -- representing Havas' foray into the crowded ad network industry -- brings Wall Street's stock and futures markets to mind. Epperson dubbed the project a "virtual brand network" that enables planning, purchasing, managing and reallocation of online inventory, based on the real-time value of an advertiser's brand.
"We call this an open ins [...]
Posted: Friday, November 7th 2008
Google Peddles Ads for NBCU
NBCU signed a multi-year partnership with Google to have the search giant sell advertising on some of its cable nets, reports MediaBuyerPlanner.
Through Google TV Ads, Google will sell ads Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller, with other channels possible in the future, writes Reuters.
The Google TV Ads service o [...]
Posted: Wednesday, September 10th 2008
Yahoo Revamps its UK Ad Network, Claims 80% Coverage
Today Yahoo relaunched and rebranded its ad network. The freshly-monikered Yahoo Network purportedly now reaches 80 percent of users in the United Kingdom and Ireland, courtesy of a strategic set of new advertising partners, writes The Guardian.
VP and managing director Mark Rabe of Yahoo sales in the UK and Ireland said the revamped network allows for one point of contact for multi-platform campaigns. Partner sites a [...]
Posted: Monday, September 8th 2008