Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1132 | 346 |
| » ad pricing | 325 | 1153 |
| » ad targeting | 686 | 792 |
| » ad technologies & vendors | 590 | 888 |
| » advertainment | 62 | 1416 |
| » Advertising | 3 | 1475 |
| » affiliate marketing | 20 | 1458 |
| » agencies & ad departments | 203 | 1275 |
| » alternative marketing | 127 | 1351 |
| » Asia/Pacific | 43 | 1435 |
| » automotive | 57 | 1421 |
| » b2b | 34 | 1444 |
| » best practices | 73 | 1405 |
| » Big Picture | 1 | 1477 |
| » biz buzz | 398 | 1080 |
| » branding | 170 | 1308 |
| » broadband | 163 | 1315 |
| » campaigns & creatives of note | 61 | 1417 |
| » case studies | 11 | 1467 |
| » co-op marketing & partnerships | 96 | 1382 |
| » computers & tech | 44 | 1434 |
| » consumer packaged goods | 23 | 1455 |
| » CRM | 1 | 1477 |
| » cross media | 133 | 1345 |
| » deep coverage | 1 | 1477 |
| » demographics | 74 | 1404 |
| » direct marketing | 74 | 1404 |
| » domain names | 61 | 1417 |
| » don't believe the hype | 19 | 1459 |
| » e-commerce | 131 | 1347 |
| » email marketing | 30 | 1448 |
| » entertainment | 209 | 1269 |
| » Europe | 69 | 1409 |
| » events | 13 | 1465 |
| » finance | 64 | 1414 |
| » global | 26 | 1452 |
| » healthcare | 18 | 1460 |
| » How-to | 1 | 1477 |
| » I-PR & business communications | 8 | 1470 |
| » instant messaging marketing | 3 | 1475 |
| » interviews | 5 | 1473 |
| » intrusive formats | 32 | 1446 |
| » Latin America | 7 | 1471 |
| » legal, government & regulation | 64 | 1414 |
| » loyalty & retention | 40 | 1438 |
| » major account moves | 21 | 1457 |
| » major brands | 245 | 1233 |
| » major players news | 686 | 792 |
| » Marketing | 1 | 1477 |
| » measurement & analytics | 130 | 1348 |
| » media convergence | 138 | 1340 |
| » minorities | 8 | 1470 |
| » mobile marketing | 65 | 1413 |
| » multi-channel marketing | 42 | 1436 |
| » new and improved | 233 | 1245 |
| » pearls of wisdom | 29 | 1449 |
| » people | 43 | 1435 |
| » personalization | 26 | 1452 |
| » political parties & organizations | 17 | 1461 |
| » privacy | 30 | 1448 |
| » promotions | 19 | 1459 |
| » publishing | 614 | 864 |
| » real estate | 21 | 1457 |
| » research & stats | 401 | 1077 |
| » rich media | 211 | 1267 |
| » search engine marketing | 312 | 1166 |
| » seniors | 1 | 1477 |
| » sex sells | 4 | 1474 |
| » signs of doom | 58 | 1420 |
| » signs of recovery | 58 | 1420 |
| » signs of what's to come | 510 | 968 |
| » small business | 50 | 1428 |
| » spam & anti-spam | 4 | 1474 |
| » Spanish-speaking | 9 | 1469 |
| » syndication & RSS | 39 | 1439 |
| » technical innovation | 66 | 1412 |
| » telecom | 26 | 1452 |
| » text ads | 236 | 1242 |
| » tools & software | 199 | 1279 |
| » top stories | 346 | 1132 |
| » travel | 14 | 1464 |
| » user experience | 166 | 1312 |
| » viral marketing & social media | 31 | 1447 |
| » weblog marketing | 72 | 1406 |
| » women | 37 | 1441 |
| » worst practices | 42 | 1436 |
| » Youth | 29 | 1449 |
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
RTB Gets its Own Mobile Auction Site
MoPub, the mobile advertising startup founded by former AdMob and Google employees, has launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers.
MoPub points to its optimization algorithms as a market differentiator, saying they are designed to maximize revenue for publishers across both iOS and Android devices. It is als [...]
Posted: Thursday, October 27th 2011
Three Examples Make a Trend: NBCUniversal Creates Private Ad Exchange
NBCUniversal has rolled out a private ad exchange for select digital agencies, including BlueKai, Nielsen and Quantcast.
It is part of an online ad network it launched a year ago, meant to offer clients d [...]
Posted: Friday, July 22nd 2011
Is Project Devil the Industry's Next iAd?
Hearst has announced plans to move forward with AOL's Project Devil ad format - that is, its interactive ads that are four times the size of regular online ads, created by its display unit Pictela. The publisher will be running the ads in such sites as Cosmopolitan.com, MarieClaire.com, and Esquire.com, acc [...]
Posted: Wednesday, May 4th 2011
Microsoft Ad Exchange Open for Business. Again
Microsoft has unveiled the latest iteration of the Microsoft Advertising Exchange, which is now integrated with the AppNexus real-time bidding (RTB) platform. It previous platform, AdECN, is now officially retired.
Microsoft is positioning the exchange as offering better advertiser ROI via its premium assets - a category that [...]
Posted: Thursday, March 31st 2011
Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz
Search:
Google's search cleanup has big effect.
Google kills eHow competitors, eHow rankings up.
Social Media:
All of Facebook’s Like buttons on third-party sites now [...]
Posted: Monday, February 28th 2011
Real Time Bidding: The Sleeper Ad Technology Growth Story
At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google's VP of product management at the Mixx Conference in New York. That has been Google's experience with DoubleClick, which has seen its real-time advertising triple in the past year.
Particularly hated by privacy advocates, real-time bidding lets advertisers target audiences by individual impressions via auctions. Advertisers get access to consumers based on thei [...]
Posted: Wednesday, September 29th 2010
OfferMobi Nudges Industry Along Cost-Per-Action Path
OfferMobi is claiming to be the first to sell cost-per-action ads on mobile devices - a format that has long intrigued media buyers with its clear value of only paying when a consumer makes a purchase. Advertisers, though, have been leery of the model, fearing it could lead to diminished revenues.
So far, according to OfferMobi's head Mark Roth those fears haven’t been realized. "We've already got revenue. We've got traction. We have got people conv [...]
Posted: Friday, September 24th 2010
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
For Better or Worse, Demand Media's Plans Tied to Google
Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process.
Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s [...]
Posted: Monday, August 9th 2010
How Engaged? Some Tips from Mobclix to Up iPad Ad Interactivity Even More
Early advertisers on the iPad - Target, Dove and Ford Lincoln - all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts.
Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from [...]
Posted: Wednesday, August 4th 2010
Will Google's New Mobile Ad Format Usher in CPA on a Wide Scale?
Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year.
This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location. [...]
Posted: Tuesday, August 3rd 2010
How Long with Consumers Click on Those iAd Ads?
It has been several days since Apple rolled out its iAd advertising platform and from the first wave of accounts, it is a success.
One developer, Jason Ting, famously posted details of his initial iAd earnings for an LED camera light application - he has seen a click-through rate of nearly 12% and earned a total of $1,372.20 in revenue in a single day. A big reason for the success is, of course, that u [...]
Posted: Monday, July 12th 2010
The Battle of the Ad Formats Gets Underway
The online ad industry is on the prowl for new ad formats that go beyond what display and search have delivered - or not, depending on whose point of view is being voiced. Google, a market-maker for ad formats, appears to be embracing interactive video ads, according to the Wall Street Journal, which reported on Allen & Co.'s annual gathering of media moguls.
Such ads, according [...]
Posted: Monday, July 12th 2010
Top Industry News for 7-08-10: Facebook pitches social context ads
Social Media:
Facebook touts selling power of friendship.
Facebook makes headway around the world.
Rich Media:
YouTube [...]
Posted: Thursday, July 8th 2010
Digital Media Spend Remains Traditionally Focused
The breakdown of media spend in digital is focused mainly on traditional online media choices, according to a recent study from digital marketing agency Razorfish.
Highest Percentage of Digital Ad Spend in Established Online Media
Online media outlets that have existed for a long period of time, such as verticals, search, ad networks and portals, received the bulk of digital ad dollars spent in 20 [...]
Posted: Tuesday, June 15th 2010
Online Ad Revenues to Reach $103B by 2015
Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal.
Online Advertising to Grow 11% during Next Five Years
MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between 2010 and 2015. This means by 2015, online ad revenues will reach $103 billion, Marketing Cha [...]
Posted: Wednesday, June 9th 2010
Google Acquires Real Time Ad Bidding Tech
Google announced its acquisition of Invite Media, a company that has developed a system for real-time bidding on display ad space.
Google is expanding its investment in this area at an interesting time - with competitors such as Yahoo stepping up their own real-time bidding functionality and as the possibility of regulatory action grows stronger.
The Benefits
For now, Google is limiting the discussion to the benefits the technology offers marketers. "Real-time biddin [...]
Posted: Friday, June 4th 2010
Web Users Receive 1.1 Trillion in Display Ads
US web users received 1.08 trillion online display ads in Q1 2010, according to comScore AdMetrix data.
This represents 15% growth from 944.4 billion online display ads received by US web users in Q1 2009, writes Marketi [...]
Posted: Thursday, May 13th 2010