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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 7 | 141 |
| » weblog marketing | 4 | 144 |
| » women | 2 | 146 |
| » worst practices | 2 | 146 |
| » Youth | 3 | 145 |
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Is Mobile Ad Tech Really as Bad as Jobs Says?
When Apple CEO Steve Jobs rolled out the iPad’s new ad platform, iAd, last week, he did so by highlighting the current dismal state of mobile ad marketing. But are mobile ads - as we know them today - really that bad?
Recent research by InsightExpress suggests not. The company conducted a study which used norms developed in online ad testing as [...]
Posted: Tuesday, April 13th 2010
Developers Create New Opps for iPad Advertisers
Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost.
Product placement of this type could include ads in animation, video clips and mini games, [...]
Posted: Thursday, April 8th 2010
What Apple's Mobile Plans Means for SEO
Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations.
It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store.
No details have been released about the new mobile ad system, tho [...]
Posted: Tuesday, April 6th 2010
CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash
CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal.
Allowing for streaming video directly on the iPad allows users to bypass [...]
Posted: Thursday, April 1st 2010
DOOH Gets Creative With Bathroom Mirrors, Airsick Bags
A Toronto firm has taken the concept of digital out-of-home advertising and applied it in, well, the public restroom. The company, AddMirror, has developed an ad format for bathroom mirrors and is in the process of placing them in restaurants and lounges in Montreal, Toronto, Vancouver and Calgary, writes the Toronto Star.
The ad is printed on film behind two-way glass that is backlit by L [...]
Posted: Tuesday, March 30th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
A Business Case for Live Streaming the Olympics
NBC Sports will be streaming more than 400 hours of live event coverage on NBCOlympics.com during the Vancouver Olympic Winter Games, along with more than 1,000 hours of full-event replays of all 15 sports. That is about 2,000 hours less than it could deliver if it wanted to, according to Paid Content.
The less-than-robust delivery of streaming content is because [...]
Posted: Friday, January 15th 2010
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Google Taps Teracent for Real Time, Customizable Ads
Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase.
Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements.
The algorithms can incorporate user information, such as a viewer's geographic [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/06/09
Ad Strategies:
The problem with social media agencies.
News Corp.'s Miller: Will the display ad market come back?
Ad Campaigns:
Sirius [...]
Posted: Friday, November 6th 2009
Will Jazzed-up AdECN Feature Real-Time Bidding?
Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality.
The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli [...]
Posted: Wednesday, October 28th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Marketers Thwart TweetNothings, Move Toward ROI
Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them.
In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Mainstream Blogging: Integral to Media Ecosystem
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati's 2008 State of the Blogosphere Report, MarketingCharts writes. [...]
Posted: Wednesday, October 8th 2008
Financial Services Ad Cuts Drag Image-Based Spend Down 6%
A 27 percent decline in image-based online ad spending by financial services companies drove a 6 percent year-over-year decrease in total image-based online advertising and a 9 percent slide in image-based impressions in the first half of 2008, according to Nielsen Online - write [...]
Posted: Monday, September 22nd 2008