Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 373 | 47 |
| » ad pricing | 64 | 356 |
| » ad targeting | 126 | 294 |
| » ad technologies & vendors | 125 | 295 |
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| » Advertising | 1 | 419 |
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| » automotive | 21 | 399 |
| » b2b | 11 | 409 |
| » best practices | 33 | 387 |
| » biz buzz | 157 | 263 |
| » branding | 64 | 356 |
| » broadband | 155 | 265 |
| » campaigns & creatives of note | 34 | 386 |
| » case studies | 1 | 419 |
| » co-op marketing & partnerships | 78 | 342 |
| » computers & tech | 24 | 396 |
| » consumer packaged goods | 11 | 409 |
| » cross media | 152 | 268 |
| » deep coverage | 1 | 419 |
| » demographics | 49 | 371 |
| » direct marketing | 22 | 398 |
| » domain names | 12 | 408 |
| » don't believe the hype | 3 | 417 |
| » e-commerce | 31 | 389 |
| » email marketing | 4 | 416 |
| » entertainment | 217 | 203 |
| » Europe | 24 | 396 |
| » events | 12 | 408 |
| » finance | 3 | 417 |
| » global | 7 | 413 |
| » healthcare | 5 | 415 |
| » I-PR & business communications | 2 | 418 |
| » instant messaging marketing | 3 | 417 |
| » intrusive formats | 2 | 418 |
| » Latin America | 2 | 418 |
| » legal, government & regulation | 15 | 405 |
| » loyalty & retention | 10 | 410 |
| » major account moves | 7 | 413 |
| » major brands | 89 | 331 |
| » major players news | 274 | 146 |
| » measurement & analytics | 33 | 387 |
| » minorities | 2 | 418 |
| » mobile marketing | 40 | 380 |
| » multi-channel marketing | 18 | 402 |
| » new and improved | 41 | 379 |
| » nonsense & parodies | 2 | 418 |
| » online ad market | 138 | 282 |
| » pearls of wisdom | 3 | 417 |
| » people | 17 | 403 |
| » personalization | 10 | 410 |
| » political parties & organizations | 3 | 417 |
| » privacy | 4 | 416 |
| » promotions | 11 | 409 |
| » publishing | 230 | 190 |
| » real estate | 4 | 416 |
| » research & stats | 61 | 359 |
| » rich media | 168 | 252 |
| » search engine marketing | 43 | 377 |
| » Segmentation & Markets | 1 | 419 |
| » sex sells | 2 | 418 |
| » signs of doom | 13 | 407 |
| » signs of recovery | 8 | 412 |
| » signs of what's to come | 238 | 182 |
| » small business | 9 | 411 |
| » spam & anti-spam | 1 | 419 |
| » Spanish-speaking | 1 | 419 |
| » syndication & RSS | 10 | 410 |
| » technical innovation | 19 | 401 |
| » telecom | 15 | 405 |
| » text ads | 28 | 392 |
| » tools & software | 47 | 373 |
| » top stories | 90 | 330 |
| » travel | 1 | 419 |
| » user experience | 58 | 362 |
| » viral marketing & social media | 24 | 396 |
| » weblog marketing | 18 | 402 |
| » women | 12 | 408 |
| » worst practices | 8 | 412 |
| » Youth | 13 | 407 |
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/10/09
Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Se [...]
Posted: Tuesday, November 10th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Marketers Thwart TweetNothings, Move Toward ROI
Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them.
In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p [...]
Posted: Wednesday, October 21st 2009
Higher Google Earnings Point to Online Ad Recovery
Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.Â
Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1 [...]
Posted: Monday, October 19th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Hulu's Growth Fuels Rise in Video Streaming
In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to recent data from Ipsos MediaCT's MOTION study, writes MarketingCharts.
[...]
Posted: Wednesday, August 5th 2009
Mediabrands, Microsoft Unveil Media Operations Management System
IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies [...]
Posted: Wednesday, June 24th 2009
iheartradio Boosts Clear Channel's Optimism Over '09 Ad Expenditure
Clear Channel launched an online media player at iheartradio.com, using Adobe Flash technology to provide a better user experience and more advertiser opportunities.
The player serves as a single gateway to more than 350 streaming AM/FM broadcasts (more are being added weekly), the company's digital streaming channels, its entire library of original on-demand audio and video programming, and social media elements including on-air talent blogs and photos, MediaBuyerPlanner [...]
Posted: Friday, June 12th 2009
Us Weekly First to Sell Facebook Page Sponsorship
Celebrity magazine Us Weekly has offered its fan page and the sponsorship of its new Facebook profile to insurance giant State Farm – the first time a media company on the social network website has done so, reports Advertising Age.
Us Weekly's former Facebook page had just 2,918 fans, a small figure for such a large-scale publication. (By comparison, The New York Times page has 447,749 fans, National Geogra [...]
Posted: Friday, April 24th 2009
'Net Efforts Sweep the Super Bowl
Prevailing over claims that the economy would hit the Super Bowl hard, NBC reported a record $206 million in ad revenue from yesterday's game.
For the full day, NBC's complete network division made $261 million, also a record, according to Reuters.
Last year Super Bowl spots cost $2.7 million per 30 seconds; this year [...]
Posted: Monday, February 2nd 2009
YouTube Broadens Click-to-Buy eCommerce Effort
Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands.
The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs [...]
Posted: Thursday, January 22nd 2009