Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » demographics | 75 | 395 |
| » direct marketing | 47 | 423 |
| » domain names | 15 | 455 |
| » don't believe the hype | 3 | 467 |
| » e-commerce | 60 | 410 |
| » email marketing | 11 | 459 |
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| » sex sells | 2 | 468 |
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| » signs of what's to come | 196 | 274 |
| » small business | 19 | 451 |
| » spam & anti-spam | 1 | 469 |
| » Spanish-speaking | 1 | 469 |
| » syndication & RSS | 21 | 449 |
| » technical innovation | 12 | 458 |
| » telecom | 13 | 457 |
| » text ads | 52 | 418 |
| » tools & software | 65 | 405 |
| » top stories | 97 | 373 |
| » travel | 2 | 468 |
| » user experience | 87 | 383 |
| » viral marketing & social media | 46 | 424 |
| » weblog marketing | 54 | 416 |
| » women | 13 | 457 |
| » worst practices | 13 | 457 |
| » Youth | 29 | 441 |
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
iheartradio Boosts Clear Channel's Optimism Over '09 Ad Expenditure
Clear Channel launched an online media player at iheartradio.com, using Adobe Flash technology to provide a better user experience and more advertiser opportunities.
The player serves as a single gateway to more than 350 streaming AM/FM broadcasts (more are being added weekly), the company's digital streaming channels, its entire library of original on-demand audio and video programming, and social media elements including on-air talent blogs and photos, MediaBuyerPlanner [...]
Posted: Friday, June 12th 2009
Virgin 'Bails Out' Hardup Customers Facing Layoffs
Hoping to stimulate consumer spend and spark some brand loyalty on the side, prepaid wireless firm Virgin Mobile USA is offering its laid-off customers calling plans for three months, fully-paid, including taxes and surcharges.
The so-called Pink Slip Protection Plan launches April 15, AdAge reports. Customers that select plans that cost $29.99 or more will be automatically enrolled, but must be clients for at least two months before el [...]
Posted: Friday, April 10th 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
BrightKit Rebrands, Monetizes Microblogging
BrightKit, a Twitter marketing account management system that went live in November, has changed its name to HootSuite. In addition to services that enable marketers to both manage and track multiple Twitter accounts, it now enables them to monetize that activity on a small scale.
ow.ly, a properietary ser [...]
Posted: Monday, February 23rd 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
'Net Efforts Sweep the Super Bowl
Prevailing over claims that the economy would hit the Super Bowl hard, NBC reported a record $206 million in ad revenue from yesterday's game.
For the full day, NBC's complete network division made $261 million, also a record, according to Reuters.
Last year Super Bowl spots cost $2.7 million per 30 seconds; this year [...]
Posted: Monday, February 2nd 2009
ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em
Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors.
At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i [...]
Posted: Friday, January 30th 2009
YouTube Broadens Click-to-Buy eCommerce Effort
Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands.
The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs [...]
Posted: Thursday, January 22nd 2009
Ad Rates Lower from '07 to '08 -- but Stabilize Between Last Two Quarters
Ad optimization firm PubMatic released its AdPrice Index for Q4 2008, a quarterly industry-wide measure of online ad network rates for publishers.
According to the AdPrice Index, 4Q08 reflected a sizable decline in online display ad pricing, compared to the same period in '07, across all verticals, no matter what the website's size. (In Q3, PubMatic pegged a [...]
Posted: Wednesday, January 14th 2009
Worldwide iPhone WiFi Ad Requests Grow 52%
Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts).
According to AdMob's November 2008 M [...]
Posted: Tuesday, December 30th 2008
Google Plots Ad Model for Friend Connect, OpenSocial Widgets
Sites registered with Google's Friend Connect will soon be able to include AdSense-like advertising onto their sites and in Open Social widgets, reports TechCrunch.
The capability gives Google a window to shoehorn more advertising onto third party websites.
Friend Connect lets websites incorporate social features -- like Twitter-style chat, and the ability to embed and share content on MySpace [...]
Posted: Friday, December 26th 2008
Greystripe Debuts Flash Ad Units for iPhone
Mobile ad network Greystripe now offers clients the ability to push rich media ads -- including Flash videos and advergames -- on iPhone units.
New formats include:
GS.Impact, which lets brands extend existing online ad campaigns to mobile. Marketers may wield "all the creative power of Flash on an iPhone," a company representative boasted.
GS.Tailgate enables users to create miniature branded games in Flash, then place them before, after [...]
Posted: Wednesday, December 3rd 2008
Guitar Hero, James Bond, Battle.net Serve In-Game Adverts
In-game ad network Massive inked a multi-year liaison with video game publisher Activision and subsidiary Blizzard Entertainment.
Massive will serve dynamic in-game ads across 18 of Activision's Xbox 360 and PC offerings, including Guitar Hero: World Tour and James Bond: Quantum of Solace.
A similar agreement was formed between Massive and game publisher THQ [...]
Posted: Wednesday, December 3rd 2008
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008