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IAB Creates "Bar Exam" For Digital Ad Sales

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen  [...]
Posted: Friday, May 18th 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

TargetSpot's $8M Round of Funding Indicates Big Brands' Belief in Online Radio

TargetSpot will soon be expanding its network and growing its national sales force, thanks to a new round of $8 million in equity funding. The funds will also be used to fuel investments in the company’s advertising technology, according to the company. The fundi  [...]
Posted: Thursday, January 13th 2011

For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Microsoft, Facebook Realign Banner, Search Relationships

Microsoft has expanded its search relationship with Facebook - while at the same time closing the book on the site's banner ad business. The search portion of the news expands an earlier agreement to sell these ads for Facebook - now Microsoft will be adding new features and as well as extending search outside of the US. In its battle a greater share of search market with Google, this could be seen as a win for Microsoft. The company has been aggressively using third party search agreements   [...]
Posted: Friday, February 5th 2010

Nielsen Plans for Measurement Service Could Mean More Online Ads

Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu. The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample,   [...]
Posted: Tuesday, January 26th 2010

New Publishing Tech Creates More Ad Options

Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines. Now You Don’t See It, Now You Do Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent  [...]
Posted: Monday, January 11th 2010

Vertical Ad Networks Go Local

Ad networks are not only grouping themselves into industry vertical specialties - there are also signs that they are beginning to segment themselves based on location. That is one conclusion to be drawn from the recent launch of SLOAN, the Sacramento Local Online Ad Network.  The Sacramento Press launched SLOAN la  [...]
Posted: Friday, January 8th 2010

Is Facebook's Ad Model the Secret Behind Its Success?

Facebook has built an ad strategy that relies heavily on engagement ads and other social media-appropriate ads - a strategy that could well be the reason why the site is set to pass MySpace in ad revenue next year. That milestone is expected to be reached in 2010, eMarketer predicts (via MediaBuyerPlanner) when Facebook is expected to bring in $605 million in ad revenue. MySpace, by con  [...]
Posted: Wednesday, December 23rd 2009

Geotargeted Ads Gains Non-Search Momentum

Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based. These attempts, for the most part, have been relatively small and narrowly focused and have not made much of an impact on the larger market. However, things may be about to change thanks to a recent Google acquisition and pent-up de  [...]
Posted: Thursday, December 3rd 2009

Tweeting Celebs Hawk Products for Profit

A growing number of marketers are using a burgeoning group of celebrities, bloggers and popular internet users to send ad messages to their personal followings on Twitter. Services such as Ad.ly, Izea, and Peer2 are paying popular and well-known users to send short messages of advertising text via their social networking profiles on behalf of paying advertisers such as Microsoft, NBC, Charter Co  [...]
Posted: Monday, November 30th 2009

Online Newspaper Ad Revenue Falls 17%

Online newspaper advertising revenue dropped by a precipitous 17% in Q309, compared with the same quarter in 2008, from $750 million last year to $623 million this year, according to the most recent figures released by the Newspaper Association of America (NAA). That number, though, pales in comparison with the total newspaper revenue decline of 28%, writes  [...]
Posted: Monday, November 23rd 2009

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Android Ads Get Boost from Admob Deal

Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers. First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform. While Google itself points out that mobile ads currently make u  [...]
Posted: Tuesday, November 10th 2009

Industry Buzz & Snippets: 11/10/09

Online Ad Strategies: Groups redirect health-care ads to cheer and jeer Democrats. Local online to grow 12% in 2009; will slow next year. Burberry looks online for ways to gain customers. Se  [...]
Posted: Tuesday, November 10th 2009

Industry Buzz & Snippets: 11/06/09

Ad Strategies: The problem with social media agencies. News Corp.'s Miller: Will the display ad market come back? Ad Campaigns: Sirius   [...]
Posted: Friday, November 6th 2009

Mobclix Inks Deal to Simplify Mobile Ads

Online ad exchanges Advertising.com and Traffic Marketplace will begin including mobile ads in their inventory through newly inked deals with Mobclix, a mobile ad exchange. Users of the ad networks are not only getting new mobile inventory, but also will be able to buy both online and mobile ads from one source, according to Krishna Subramanian, Mobclix co-founder. Metrics Included The deal provi  [...]
Posted: Thursday, October 29th 2009

Will Jazzed-up AdECN Feature Real-Time Bidding?

Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality. The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli  [...]
Posted: Wednesday, October 28th 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009