Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 49 | 1691 |
| » weblog marketing | 85 | 1655 |
| » women | 35 | 1705 |
| » worst practices | 61 | 1679 |
| » Youth | 32 | 1708 |
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Google Taps Teracent for Real Time, Customizable Ads
Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase.
Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements.
The algorithms can incorporate user information, such as a viewer's geographic [...]
Posted: Tuesday, November 24th 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Android Ads Get Boost from Admob Deal
Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers.
First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform.
While Google itself points out that mobile ads currently make u [...]
Posted: Tuesday, November 10th 2009
Industry Buzz & Snippets: 11/06/09
Ad Strategies:
The problem with social media agencies.
News Corp.'s Miller: Will the display ad market come back?
Ad Campaigns:
Sirius [...]
Posted: Friday, November 6th 2009
Will Jazzed-up AdECN Feature Real-Time Bidding?
Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality.
The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli [...]
Posted: Wednesday, October 28th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Marketers Thwart TweetNothings, Move Toward ROI
Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them.
In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p [...]
Posted: Wednesday, October 21st 2009
Yahoo Raises Yearly Outlook with Q3 Earnings
Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses.
Excluding traffic acquisition costs, Yahoo [...]
Posted: Wednesday, October 21st 2009
E-Reader Wars Add Ad Opportunities
Barnes & Noble this week unveiled its widely anticipated Nook electronic reading device, which joins a handful of similar devices on or soon-to-be on the market. The Nook, which B&N said will start shipping in November, i [...]
Posted: Wednesday, October 21st 2009
Higher Google Earnings Point to Online Ad Recovery
Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.Â
Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1 [...]
Posted: Monday, October 19th 2009
YouTube Now Serves Over 1 Billion Videos Daily
Surpassing rival Microsoft's 547 million in total number of videos served, the three-year old YouTube says they've now passed the 1 billion per day mark.
Previously, comScore had reported numbers for their U.S. market to be in the neighborhood of 10 million videos watched per month, however, YouTube released their own figures which also include global totals.
This news is thought to [...]
Posted: Friday, October 9th 2009
Google Expands DoubleClick Ad Exchange to AdSense/Adwords Users
Google -- whose profitability was realized in great part by its sponsored search and text ad business -- is making inroads into the graphical display ad market, an arena dominated by Yahoo, The New York Times reports.
Today the search giant introduces the new version of a stock market-style ad exchange, where advertisrs and publishers can buy and sell ad space as they please. This mode [...]
Posted: Friday, September 18th 2009