Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 182 | 11 |
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| » computers & tech | 7 | 186 |
| » consumer packaged goods | 13 | 180 |
| » CRM | 2 | 191 |
| » cross media | 18 | 175 |
| » demographics | 17 | 176 |
| » don't believe the hype | 2 | 191 |
| » e-commerce | 100 | 93 |
| » email marketing | 23 | 170 |
| » entertainment | 22 | 171 |
| » Europe | 12 | 181 |
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| » intrusive formats | 5 | 188 |
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| » major account moves | 2 | 191 |
| » major brands | 22 | 171 |
| » major players news | 77 | 116 |
| » Marketing | 1 | 192 |
| » measurement & analytics | 19 | 174 |
| » media convergence | 22 | 171 |
| » mobile marketing | 17 | 176 |
| » multi-channel marketing | 14 | 179 |
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| » online ad market | 74 | 119 |
| » pearls of wisdom | 4 | 189 |
| » people | 2 | 191 |
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| » promotions | 11 | 182 |
| » publishing | 70 | 123 |
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| » rich media | 26 | 167 |
| » search engine marketing | 68 | 125 |
| » signs of doom | 5 | 188 |
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| » signs of what's to come | 68 | 125 |
| » small business | 12 | 181 |
| » spam & anti-spam | 2 | 191 |
| » Spanish-speaking | 1 | 192 |
| » syndication & RSS | 3 | 190 |
| » technical innovation | 8 | 185 |
| » telecom | 12 | 181 |
| » text ads | 56 | 137 |
| » tools & software | 29 | 164 |
| » top stories | 64 | 129 |
| » travel | 8 | 185 |
| » user experience | 20 | 173 |
| » viral marketing & social media | 2 | 191 |
| » weblog marketing | 10 | 183 |
| » women | 5 | 188 |
| » worst practices | 5 | 188 |
| » Youth | 1 | 192 |
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
IAB Lends Helping Hand to Small Online Publishers
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year.
Interested publishers may [...]
Posted: Wednesday, June 11th 2008
UK Internet Ad Spend Up 38%, to Overtake TV in '09
Online advertising in the UK grew from the smallest sector in 2003, to the third-largest in 2007, with more than £2.8 billion in expenditures -- a 38 percent year-on-year increase -- and a market share of 15.3 percent (up from 11.4 percent in '06), according to findings released this week, MarketingCharts [...]
Posted: Monday, April 14th 2008
ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West
In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts.
Growth continues to [...]
Posted: Wednesday, April 2nd 2008
Newspaper Online Ad Spend Jumps 19%, Print Ads Down 9%
Advertising expenditures for newspaper websites in '07 increased 18.8 percent to $3.2 billion, accounting for 7.5 percent of all newspaper ad spend last year (up from 5.7 percent in 2006), according to preliminary estimates from the Newspaper Association of America, MarketingCharts [...]
Posted: Monday, March 31st 2008
TNS: US Ad Expenditures Up Just 0.2% in 2007
The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes.
F [...]
Posted: Wednesday, March 26th 2008
SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns
Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M [...]
Posted: Wednesday, March 19th 2008
Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th [...]
Posted: Tuesday, March 18th 2008
Interactive Ad Revenue to Reach $147B Globally, $62.4B in US
The global ad market reached $600 billion in 2007 and will grow at a compound annual growth rate (CAGR) of 2.7 percent to reach $707 billion in 2012, propelled in large part by growth in the interactive segment, according to a new report from The Kelsey Group, writes Marke [...]
Posted: Tuesday, February 26th 2008
Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter
TV audience numbers have declined over the past decade as viewing choices expand and the audience splinters.
The upcoming Academy Awards reflects that trend, with current audience levels 25 percent less than they were 10 years ago, according to TNS Media Intelligence, MarketingCharts [...]
Posted: Wednesday, February 20th 2008
Paid Search Commands Online Advertising in '07; Google Dominates Paid Search
Google dominated paid search advertising in 2007, raking in 75 percent of US ad spend in the market, up a whopping 15 percentage points from 60 percent in 2006, according to a new eMarketer report, "Search Engine Marketing: User and Spending Trends," [...]
Posted: Friday, February 1st 2008
Ad Spend to Increase Nearly 7% to $479B in '08
Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts.
That forecast growth rate is unchanged from GroupM's [...]
Posted: Monday, January 28th 2008
Microsoft Goes Shopping with Grocery Cart Ads via Digital Displays
Microsoft is working with a company named MediaCart to serve up ads to supermarket shoppers based on both their shopping lists and past purchases, reports The Associated Press.
Beginning in the second half of 2008, Microsoft and MediaCart will roll out the test phase, targeting shoppers with ShopRite loyalty cards. Cardholders will be able to visit a website and p [...]
Posted: Monday, January 14th 2008
1-800-Contacts Sues Rival over Keyword Buy
Online retailer 1-800-Contacts has sued a rival company over that rival's purchase of an online search term that cuts a bit close to home, reports MediaPost.
The suit was filed in a Utah court against LensWorld over its purchase of "1-800-contacts" as a keyword triggering a LensWorld search ad.
1-800-Contacts is arguing that the use of its name to bring up a LensWorld [...]
Posted: Friday, January 11th 2008
Ten Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment.
The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts.
The 10 predictions [...]
Posted: Monday, January 7th 2008
Top 50 Website Rankings for Nov.: Toy, Coupon Sites Gain Fastest
The beginning of the holiday shopping season resulted in retail sites dominating the top-gaining site and category rankings in November, while Yahoo Sites maintained its rank as the top web property, according to a monthly analysis by comScore's Media Metrix service, [...]
Posted: Friday, December 21st 2007
Small Businesses Love Online, but Rely on Traditional Advertising
Most small businesses still see print Yellow Pages advertising as the most effective way to generate sales leads.
Nonetheless, many are also eager to integrate effective internet options into their marketing approach, according to a new survey of 1,000 small businesses, [...]
Posted: Thursday, December 20th 2007
Gift Recommendations Dominate Blog Holiday Talk, 'Social Shopping' Emerges
Gift recommendations dominate online holiday discussions on blogs, and range from one-off reviews to comprehensive shopping guides, according to (pdf) a Nielsen Online analysis of 1,000 influential blogs* in November, writes MarketingCharts.
[...]
Posted: Wednesday, December 12th 2007
TNS: US Ad Spend Grew 0.2% in First Nine Months of '07
Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts.
Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of th [...]
Posted: Wednesday, December 12th 2007
Political Campaign Spend to Reach All-Time High of $4.5B in '08
Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle.
The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by [...]
Posted: Friday, December 7th 2007