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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Marchex Conducts Local Ad Sales, Online Management for Barrington
Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform.
Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex.
Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget [...]
Posted: Friday, September 12th 2008
Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online, [...]
Posted: Thursday, September 4th 2008
Gorilla Nation Cares Enough to Brand the Very Best
Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis.
Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs.
The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill [...]
Posted: Monday, August 11th 2008
IAB Lends Helping Hand to Small Online Publishers
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year.
Interested publishers may [...]
Posted: Wednesday, June 11th 2008
YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales
More details were revealed on YouTube's sell-your-own-ad-space offer to video producers.
"A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider.
However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which [...]
Posted: Tuesday, June 10th 2008
Yahoo to AMP Up Online Publisher Opportunities
Yahoo has revealed news of a new online ad system intended to improve affiliate sales for graphical and other forms of premium advertising.
The system, dubbed AMP (formerly Apex), enables marketers to put ads on their sites, Yahoo sites, and sites participating in Yahoo's publisher network. Ads may target audiences by demographic profile, geography or online behavior, [...]
Posted: Monday, April 7th 2008
EBay to Ditch ValueClick, Move Affiliate Program In-House
As of April 1, eBay plans to sever ties with ValueClick's Commission Junction, which pays web publishers to drive bidders to eBay stores. eBay shall replace the service with its own Partner Network, according to the auction site. The move affects eBay sites around [...]
Posted: Tuesday, March 18th 2008
SuperPages Partners with Local Online Directory Network
Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories.
This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network.
Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says [...]
Posted: Wednesday, January 30th 2008
NBCU Hits College Kids with The University Network
The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience, reports MediaBuyerPlanner.
The effort, dubbed "NBC on Campus," arrives in tangent with NBCU's first digital up-front presentation. Its relationship with The University Network will [...]
Posted: Wednesday, January 16th 2008
Microsoft Launches Online Affiliate Program
Microsoft has launched an affiliate program to promote search ads and Windows Live OneCare, reports MarketingPilgrim.
One component pays people for each referral to Microsoft's Windows Live OneCare security and backup service. The other pays for referrals to the Microsoft adCenter search ad program.
Microsoft will also offer affiliates banners and other materials.
How payments [...]
Posted: Friday, December 21st 2007
Kayak Buys Rival Travel Search Engine SideStep
Travel planning site Kayak has bought rival SideStep for a reported $200 million, reports TechCrunch.
Kayak is making use of the $196 million it raised from a recent round of financing. The deal brings SideStep's affiliate program, display ad and email marketing businesses under Kayak's control, which according to the report will make the combined company fairly profitable. [...]
Posted: Friday, December 21st 2007
Despite FTC Flak, Forbes Experiments with Lead Gen
Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet.
Forbes.com signed a deal with lead gen service [...]
Posted: Thursday, November 1st 2007
AzoogleAds Buys Bazaar to Bring SEM to Clients
CPA-based affiliate-based advertiser AzoogleAds has acquired Bazaar, a search engine marketing firm, in an effort to boost its suite of services to advertisers.
AzoogleAds grew interested in SEM after handling a search campaign for one of its clients, Blockbuster Video, according to ClickZ.
In addition to SEM, AzoogleAds also offers media planni [...]
Posted: Wednesday, October 3rd 2007
On Quest for Sponsors, Ocean Racing Opens to Internet
S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company.
Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access.
Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g [...]
Posted: Tuesday, July 10th 2007
MediaBuys Improves, or at Least Broadens, Media Buying Process
MediaBuys.com, a national media buying club, has just announced the release of the Media Campaign Wizard, an online purchasing tool for its media buying and media selling members, according to a press release.
The Media Campaign Wizard enables buyers to input the parameters of a campaign, including brand, objective, target demo, schedule, budget and medium on one platform. They are then able to save that criteria and match [...]
Posted: Monday, June 18th 2007
YouTube Dollars Not a Priority for Producers
While they welcome the revenue sharing plan put in place by YouTube, some content creators still see the site as a primarily promotional outlet, reports BusinessWeek.
YouTube remains a means to an end for creators of shows like HappySlip. That end is building up their o [...]
Posted: Thursday, May 10th 2007
TV Affiliates Wonder Where (If?) They Fit In
With so many moves being made to bring TV shows online, local affiliates are beginning to wonder how they fit into the future of media, reports CNET.
The affiliates are concerned that people are choosing other options for watching TV shows and shutting them out. Many shows are now available for streaming or downloading online, not to mention on DVD just months after they air. That mea [...]
Posted: Wednesday, April 18th 2007
ValueClick Revenues Up 79 Percent for Year
ValueClick reported record fourth-quarter revenues of $160.4 million, up 38 percent from $116.6 million in the year-ago period; net income was $22.1 million, or 22 cents a share, up from $14.2 million, or 14 cents a share a year ago, report InternetRetailer and MediaPost.
[...]
Posted: Friday, February 23rd 2007