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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » email marketing | 4 | 97 |
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| » weblog marketing | 9 | 92 |
| » worst practices | 2 | 99 |
| » Youth | 1 | 100 |
Twitter Slowly Opens Door on Self-serve SMB Ad Platform
Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs.
Initially, only a small group of businesses will have acces [...]
Posted: Monday, March 26th 2012
Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz
Search:
Google's search cleanup has big effect.
Google kills eHow competitors, eHow rankings up.
Social Media:
All of Facebook’s Like buttons on third-party sites now [...]
Posted: Monday, February 28th 2011
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Mixpo Offers Low Risk Online Video Ad Trials
Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport.
Mixpo aspires to help local broadcasters and cable operators create and deliver a [...]
Posted: Thursday, June 18th 2009
OpenX Scores $10 Mil in Series C
OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million.
Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open [...]
Posted: Wednesday, May 27th 2009
Online Display Rates Down 27%; Small Sites Hurt Most
Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008, [...]
Posted: Friday, October 24th 2008
Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers
With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers.
The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days, [...]
Posted: Wednesday, October 1st 2008
IAB President to Defend Role of Internet Advertising in Small Business
This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth.
"Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations.
"They do this with their content -- an [...]
Posted: Wednesday, June 25th 2008
Visa Helps Facebook Glean Small Business Ad Dollars
Credit card company Visa is giving small businesses a reason to try advertising on Facebook, reports The Seattle Post-Intelligencer.
With help from agency AKQA, Visa is availing $100 in Facebook ad credits to the first 20,000 small businesses that download a Visa app, which enrolls them in its Facebook-based network.
Google provides some software -- including ma [...]
Posted: Tuesday, June 24th 2008
Monster Signs Monster Newspaper Deals
Monster has expanded its reach in the newspaper world to over 200 with just a handful of deals, reports Editor & Publisher.
The job-listing site created co-branded destinations for 11 daily newspapers, including The Columbus Dispatch, the Milwaukee Journal Sentinel and The San Francisco Examiner. Eight other papers will build co-branded sites in the near fut [...]
Posted: Tuesday, June 24th 2008
Marchex Consolidates Ad Sales for Local Buying Ease
Local online ad shop Marchex hopes to ease the ad buying process by consolidating operations under one umbrella, reports ClickZ.
"Adhere," the unified sales unit, combines Marchex's 100,000 proprietary sites and 200 partner sites.
Adhere will be promoted to national brands interested in running geo-targeted campaigns. [...]
Posted: Monday, June 9th 2008
Local Newspaper Sites Absorb Greatest Portion of Local Ad Dollars
A study from Borrell Associates shows local newspaper websites are getting the largest share of local ad spending among media companies, reports Editor and Publisher.
The "What Local Media Sites Earn" report found local newspaper websites capture an average of 11.7 percent of local advertising dollars, amounting to over $2 billion. The highest earner in the top 200 papers [...]
Posted: Friday, May 30th 2008
Office Depot Funnels Small Business Clients to AdWords
Office supply store Office Depot has partnered with Google to bring AdWords to small business customers.
A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings.
Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi [...]
Posted: Wednesday, May 14th 2008
Industry Buzz & Snippets: 5/6/08
Ad Networks and Analytics:
Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL.
Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures.
Blinkx is licensing a toolset called Advanced Media [...]
Posted: Tuesday, May 6th 2008
Fox Interactive Creates DIY Video Ad Marketplace
Fox Interactive is adding self-service video ads to its menu of online ad options.
The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads.
AdStore puts Fox Interactive in direct competition with other companies, like TurnHere, which offer similar services. It may also drive local ad dollars into the Fox coffers.
Each local Fox TV station site will fea [...]
Posted: Tuesday, May 6th 2008
Radio Sees Growth in Online Ad Dollars; Slump in Local Advertising
According to the Radio Advertising Bureau, off-air operations -- largely comprised of online executions for radio stations -- hit $1.68 billion in '07, up 10 percent from $1.52 billion the previous year.
That adds up to just seven percent of the radio industry's $21.3 billion in revenue in 2007, but it was the only business segment to show growth.
A report from Borrell Associates finds radio stations are still not cashing in efficiently on local advertisers. They received just 1.1 percent [...]
Posted: Monday, April 28th 2008
Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers
Four leading trade magazine publishers have banded to form yet another ad network.
"BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners.
BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad [...]
Posted: Tuesday, April 22nd 2008
Boston.com Taps Google, Shafts Axciom, for Search
The Boston Globe has dropped Axciom -- its previous search provider -- and will forthwith use Google to provide search on its site, reports ClickZ.
Google replaces Acxiom as the dedicated provider of search for local business listings. The deal gives Boston.com -- the online home of The Boston Globe -- improved search listing pages, which can be sold as real estate. Globe staffers shall periodically sift through search [...]
Posted: Tuesday, April 1st 2008
Borrell: Local TV Station Ad Revenue Continues Growth
A report from Borrell Associates finds ad revenue from local TV websites is growing, reports MediaPost.
According to Borrell, revenue from ads on local station websites grew 72 percent in 2007, to reach $772 million. That growth is expected to continue with a slightly smaller 45 percent increase predicted for 2008.
According to the report, advertisers who wouldn't [...]
Posted: Monday, March 31st 2008
Interactive Ad Revenue to Reach $147B Globally, $62.4B in US
The global ad market reached $600 billion in 2007 and will grow at a compound annual growth rate (CAGR) of 2.7 percent to reach $707 billion in 2012, propelled in large part by growth in the interactive segment, according to a new report from The Kelsey Group, writes Marke [...]
Posted: Tuesday, February 26th 2008