Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 303 | 130 |
| » ad pricing | 42 | 391 |
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| » computers & tech | 34 | 399 |
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| » cross media | 54 | 379 |
| » deep coverage | 1 | 432 |
| » demographics | 46 | 387 |
| » direct marketing | 20 | 413 |
| » domain names | 8 | 425 |
| » don't believe the hype | 5 | 428 |
| » e-commerce | 53 | 380 |
| » email marketing | 10 | 423 |
| » entertainment | 132 | 301 |
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| » global | 4 | 429 |
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| » I-PR & business communications | 1 | 432 |
| » instant messaging marketing | 5 | 428 |
| » interviews | 2 | 431 |
| » intrusive formats | 22 | 411 |
| » Latin America | 1 | 432 |
| » legal, government & regulation | 25 | 408 |
| » loyalty & retention | 32 | 401 |
| » major account moves | 4 | 429 |
| » major brands | 105 | 328 |
| » major players news | 240 | 193 |
| » measurement & analytics | 31 | 402 |
| » media convergence | 58 | 375 |
| » minorities | 1 | 432 |
| » mobile marketing | 54 | 379 |
| » multi-channel marketing | 14 | 419 |
| » new and improved | 125 | 308 |
| » nonsense & parodies | 1 | 432 |
| » online ad market | 166 | 267 |
| » pearls of wisdom | 7 | 426 |
| » people | 26 | 407 |
| » personalization | 43 | 390 |
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| » promotions | 16 | 417 |
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| » search engine marketing | 52 | 381 |
| » signs of doom | 20 | 413 |
| » signs of recovery | 5 | 428 |
| » signs of what's to come | 161 | 272 |
| » small business | 6 | 427 |
| » spam & anti-spam | 2 | 431 |
| » Spanish-speaking | 1 | 432 |
| » syndication & RSS | 12 | 421 |
| » technical innovation | 29 | 404 |
| » telecom | 6 | 427 |
| » text ads | 44 | 389 |
| » tools & software | 123 | 310 |
| » top stories | 53 | 380 |
| » travel | 5 | 428 |
| » viral marketing & social media | 18 | 415 |
| » weblog marketing | 13 | 420 |
| » women | 15 | 418 |
| » worst practices | 15 | 418 |
| » Youth | 31 | 402 |
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Will the iPad Redefine Online Ad Metrics?
An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press).
Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv [...]
Posted: Monday, June 7th 2010
What iAd Won't Do For Marketers
For online marketers, there is a lot to like about Apple's mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario).
Interactive and video content ads will be delivered to users without them ever leaving the app; users can simply close out the ad in order to return to using the app they were engaged with. A Nike ad, for example [...]
Posted: Friday, April 9th 2010
Developers Create New Opps for iPad Advertisers
Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost.
Product placement of this type could include ads in animation, video clips and mini games, [...]
Posted: Thursday, April 8th 2010
CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash
CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal.
Allowing for streaming video directly on the iPad allows users to bypass [...]
Posted: Thursday, April 1st 2010
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
DOOH Gets Creative With Bathroom Mirrors, Airsick Bags
A Toronto firm has taken the concept of digital out-of-home advertising and applied it in, well, the public restroom. The company, AddMirror, has developed an ad format for bathroom mirrors and is in the process of placing them in restaurants and lounges in Montreal, Toronto, Vancouver and Calgary, writes the Toronto Star.
The ad is printed on film behind two-way glass that is backlit by L [...]
Posted: Tuesday, March 30th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
With or Without the FTC, the Mobile Ad Market Will Be Unrecognizable in Five Years
Right now the mobile ad market is tiny - and largely dominated by Apple's apps. Just ask Google, which has protested the anti-trust inquiries into its proposed $750 million acquisition of AdMob. Its main argument has been the market is too small and too fragmented for any one firm to dominate. But will Google’s entry into the space change that? The Federal Trade Commission is showing signs that it thinks so - regulators there are s [...]
Posted: Friday, March 12th 2010
A Business Case for Live Streaming the Olympics
NBC Sports will be streaming more than 400 hours of live event coverage on NBCOlympics.com during the Vancouver Olympic Winter Games, along with more than 1,000 hours of full-event replays of all 15 sports. That is about 2,000 hours less than it could deliver if it wanted to, according to Paid Content.
The less-than-robust delivery of streaming content is because [...]
Posted: Friday, January 15th 2010
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Udorse: Selling Memories For Profit
Advertisers will look anywhere to reach consumers these days. Your personal photos are now as good a place as any.
"Visual endorsement engine" Udorse allows users to link areas of their existing online photo collections directly to the sites of brands which might be featured in them.
They're not the first to come up with the concept of linking to sites from Flickr [...]
Posted: Friday, October 9th 2009
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
The Profitability of craigslist's Nonprofit Model
craigslist's revenue for 2009 is estimated at more than $100 million, according to a study from Classified Intelligence Report, a publication of Orlando-based web consultant AIM Group, via the New York Times.
The San Francisco-based online classified ads company, which promotes itself as non-profit oriented and service minded, seems to [...]
Posted: Thursday, June 11th 2009
Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line
Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone.
Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to [...]
Posted: Tuesday, April 28th 2009
Consumers Go Online to Curb Impulses, Avoid Taxes
More than half (53%) of online Americans say the recession is causing them to spend more time on the internet, where they are increasingly researching purchases to suppress impulse buying and shopping for deals that do not include shipping fees or sales tax, according to the latest Consumer Behavior Report from PriceGrabber.com ( [...]
Posted: Monday, March 30th 2009
ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em
Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors.
At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i [...]
Posted: Friday, January 30th 2009
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
Worldwide iPhone WiFi Ad Requests Grow 52%
Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts).
According to AdMob's November 2008 M [...]
Posted: Tuesday, December 30th 2008
GOOG Rallies in Favor of 'Parked' Domain Ads
Google has begun selling its AdSense for Domains product to US-based publishers. The program -- formerly known as Domain Park -- enables advertisers to embed ads on "parked domains," -- URLs that have been purchased but for which a website hasn't yet been made.
Ads on parked automative-related domains convert at twice the rate as ads on search engines, according to a [...]
Posted: Friday, December 12th 2008