Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 37 | 112 |
| » ad pricing | 3 | 146 |
| » ad selling | 12 | 137 |
| » ad targeting | 10 | 139 |
| » ad technologies & vendors | 10 | 139 |
| » advertainment | 18 | 131 |
| » Advertising | 1 | 148 |
| » affiliate marketing | 2 | 147 |
| » agencies & ad departments | 5 | 144 |
| » alternative marketing | 35 | 114 |
| » Asia/Pacific | 9 | 140 |
| » automotive | 3 | 146 |
| » best practices | 21 | 128 |
| » biz buzz | 35 | 114 |
| » branding | 27 | 122 |
| » broadband | 32 | 117 |
| » campaigns & creatives of note | 13 | 136 |
| » case studies | 6 | 143 |
| » co-op marketing & partnerships | 6 | 143 |
| » computers & tech | 21 | 128 |
| » consumer packaged goods | 4 | 145 |
| » cross media | 14 | 135 |
| » demographics | 21 | 128 |
| » direct marketing | 7 | 142 |
| » domain names | 9 | 140 |
| » don't believe the hype | 9 | 140 |
| » e-commerce | 29 | 120 |
| » Europe | 11 | 138 |
| » events | 3 | 146 |
| » finance | 1 | 148 |
| » global | 4 | 145 |
| » I-PR & business communications | 2 | 147 |
| » interviews | 1 | 148 |
| » intrusive formats | 9 | 140 |
| » Latin America | 2 | 147 |
| » legal, government & regulation | 84 | 65 |
| » loyalty & retention | 9 | 140 |
| » major account moves | 1 | 148 |
| » major brands | 40 | 109 |
| » major players news | 73 | 76 |
| » measurement & analytics | 4 | 145 |
| » media convergence | 24 | 125 |
| » minorities | 1 | 148 |
| » mobile marketing | 2 | 147 |
| » multi-channel marketing | 1 | 148 |
| » new and improved | 2 | 147 |
| » nonsense & parodies | 11 | 138 |
| » online ad market | 15 | 134 |
| » pearls of wisdom | 4 | 145 |
| » people | 15 | 134 |
| » personalization | 3 | 146 |
| » political parties & organizations | 11 | 138 |
| » privacy | 17 | 132 |
| » promotions | 7 | 142 |
| » publishing | 54 | 95 |
| » research & stats | 15 | 134 |
| » rich media | 8 | 141 |
| » search engine marketing | 10 | 139 |
| » seniors | 1 | 148 |
| » sex sells | 2 | 147 |
| » signs of doom | 35 | 114 |
| » signs of what's to come | 36 | 113 |
| » spam & anti-spam | 3 | 146 |
| » syndication & RSS | 5 | 144 |
| » technical innovation | 4 | 145 |
| » telecom | 1 | 148 |
| » text ads | 3 | 146 |
| » tools & software | 19 | 130 |
| » top stories | 9 | 140 |
| » user experience | 49 | 100 |
| » viral marketing & social media | 20 | 129 |
| » weblog marketing | 2 | 147 |
| » women | 2 | 147 |
| » Youth | 15 | 134 |
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Celeb Product Hawkers Don't Sway LinkedIn Users
Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products, [...]
Posted: Thursday, August 6th 2009
Biz Stone: Twitter to Charge Brands for Use
Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service.
Rumors that Twitter may start charging for use began taking concrete form in November.
"We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo [...]
Posted: Tuesday, February 10th 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
NY Governor Proposes iPod Tax
Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online.
To download online content from a site like iTunes, for example, users must create an account with a billing address, so additional fees to New York residents can be applied with relative ease, observes the New York [...]
Posted: Wednesday, December 17th 2008
YHOO Layoffs Draw More Blog Coverage than Most Ad Campaigns
Yesterday Yahoo began making good on its promise to lay off 1500 members of its staff -- nearly 10% of the search brand's workforce.
Affected departments include sales, marketing, content, administration, engineering, and acquisitions like Maven Networks and Right Media Exchange. According to Advertising Age, marketers from its category- [...]
Posted: Thursday, December 11th 2008
Brad Pitt, Beyonce 'Most Dangerous Names to Search'
A recent McAfee study finds users seeking Brad Pitt-oriented themes, including photos, screensavers or desktop wallpaper, have an 18 percent chance of encountering malware, reports Ars Technica.
At-risk searchers sometimes click on fake celebrity websites that infect their computers with Trojans and worms. "These websites differ from standard malware landing pads, inasmuc [...]
Posted: Monday, September 22nd 2008
Facebook to Buy ConnectU, Whose Code it 'Stole'
ConnectU, which sued Facebook CEO Mark Zuckerberg for stealing its code, is now a Facebook acquisition target, the BBC reports.
Before starting Facebook, Zuckerberg conducted programming work for the founders of ConnectU, known at the time as HarvardConnect.com. He launched Facebook as an Ivy League-only network in 2004, sparking a [...]
Posted: Monday, August 18th 2008
California 'iTunes Tax' Returns for Round II
The so-called California "iTunes Tax" (bill AB 1956), which calls for an added tax on digital media and was tossed earlier this spring, is again up for debate, reports Wired.
Assemblyman Charles Calderon, who introduced the bill, has proposed a second bill called ABX3 22, drawing ire from Democrats and Republicans alike.
In an [...]
Posted: Friday, August 15th 2008
Olympics Coverage: Too Hot for NBC to Share
NBC lawyers are working around the clock to prevent millions of online publishers from "stealing" Olympic coverage and embedding it on unauthorized blogs, websites and social networking pages.
The network is also issuing takedown notices to video sharing sites like Veetle.com:
[...]
Posted: Thursday, August 14th 2008
YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales
More details were revealed on YouTube's sell-your-own-ad-space offer to video producers.
"A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider.
However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which [...]
Posted: Tuesday, June 10th 2008
Google: Viacom Hurts Internet Users by Suing YouTube
According to Google, Viacom's $1 billion copyright infringement lawsuit against YouTube is harmful to data exchange on the internet.
This is not the first time Google has argued this position. It made a similar argument -- that Viacom's copyright lawsuit hurts the internet at large, not just YouTube -- in May of last year.
In its attempt to makeg carriers and hosting providers liable for the sprea [...]
Posted: Tuesday, May 27th 2008
Facebook Cuts Google's 'Friend Connect' Out of API Program
Facebook has banned Google's Friend Connect from its API program, reports TechCrunch.
The ban occurred mere days after the near-simultaneous launches of Facebook Connect and Google's Friend Connect. Both services enable users to sync profile information across all social networks.
Fac [...]
Posted: Monday, May 19th 2008
CW: Sorry Mates, No Online 'Gossip Girl' for You
Against the gospel of bigger networks like NBCU and ABC, the CW has decided to stop streaming episodes of flagship show Gossip Girl online.
Executives are concerned the show's online popularity may be contributing to its weakness on TV. For while Gossip Girl is among the most downloaded shows on iTunes and a strong generator of online buzz ( [...]
Posted: Tuesday, April 22nd 2008
EA Gives Take-Two the Courtesy of an Extension
Despite two rebuffs from the smaller gaming company, Electronic Arts (EA) is neither backing down from, nor raising, its $2 billion hostile bid for Take-Two.
EA has instead opted to give Take-Two an acceptance extension to April 18, The Associated Press [...]
Posted: Monday, March 31st 2008
Chinese Music Industry Lashes Out at Baidu
Two groups representing musicians and songwriters in China have failed a lawsuit against Baidu, citing copyright violation.
The search engine makes it easy for users to access free music. Its service has become so popular that in December 2007, Baidu's search share beat Google in China by 34 points, capturing 5.2 percent of searches globally.
In [...]
Posted: Monday, March 3rd 2008
Super Bowl Advertisers Fumble Search, Social Media; Gain Elsewhere
This year's Super Bowl marked the second most-watched TV show in US history, clocking 97.5 million watchers, reports the BBC News.
Some of the biggest brands in the world vied to capitalize on buzz created by Super Bowl ads, but few maximized their multimillion-dollar investments [...]
Posted: Wednesday, February 6th 2008
MPAA Retracts 2005 College Piracy Figures
The Motion Picture Association of America admitted a huge "oops" yesterday, admitting a 2005 study wrongly pegged 44 percent of illegal file-sharing to college students at on-campus high-bandwidth networks.
The MPAA used the study to pressure colleges and universities to take a hard line on filesharing, and to back related legislation in Congress.
Revised figures find students account for only 15 percent of motion picture industry revenue loss. The MPAA blames the mistake on [...]
Posted: Thursday, January 24th 2008
Networks to Distribute Advertising Make-Goods Up to 3Q08
Three major networks have begun to compensate advertisers for abominable TV ratings for the fall season.
Compensation comes mainly in the form of extra ad time. But according to some media buyers and network heads (via Reuters), NBC has begun paying its dues in cash.
NBC stated its refunds form "an extremely small portion of NBC's business and accommodate the changing needs of our clients' marketi [...]
Posted: Thursday, December 13th 2007
Writers Respond to 'New Economic Partnership' with New Compensation Proposal
In response to a proposal from studios called the New Economic Partnership, striking Hollywood writers made their own proposal yesterday.
The New Economic Partnership proposed a compensation scale for shows repurposed for the internet that roughly matches the existing model for DVD purchases.
Under the terms of the NEP, writers would receive a single $250 payment for one ye [...]
Posted: Friday, December 7th 2007