Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 18 | 21 |
| » ad pricing | 3 | 36 |
| » ad selling | 4 | 35 |
| » ad targeting | 10 | 29 |
| » ad technologies & vendors | 10 | 29 |
| » advertainment | 21 | 18 |
| » Advertising | 1 | 38 |
| » agencies & ad departments | 3 | 36 |
| » alternative marketing | 26 | 13 |
| » automotive | 2 | 37 |
| » best practices | 13 | 26 |
| » biz buzz | 11 | 28 |
| » branding | 16 | 23 |
| » broadband | 7 | 32 |
| » campaigns & creatives of note | 15 | 24 |
| » co-op marketing & partnerships | 6 | 33 |
| » computers & tech | 4 | 35 |
| » consumer packaged goods | 2 | 37 |
| » cross media | 18 | 21 |
| » demographics | 8 | 31 |
| » direct marketing | 4 | 35 |
| » domain names | 4 | 35 |
| » don't believe the hype | 2 | 37 |
| » e-commerce | 8 | 31 |
| » email marketing | 1 | 38 |
| » Europe | 1 | 38 |
| » events | 3 | 36 |
| » I-PR & business communications | 2 | 37 |
| » interviews | 1 | 38 |
| » loyalty & retention | 4 | 35 |
| » major account moves | 1 | 38 |
| » major brands | 16 | 23 |
| » major players news | 14 | 25 |
| » measurement & analytics | 4 | 35 |
| » media convergence | 9 | 30 |
| » mobile marketing | 8 | 31 |
| » multi-channel marketing | 6 | 33 |
| » new and improved | 4 | 35 |
| » nonsense & parodies | 1 | 38 |
| » online ad market | 11 | 28 |
| » pearls of wisdom | 1 | 38 |
| » people | 2 | 37 |
| » personalization | 3 | 36 |
| » privacy | 1 | 38 |
| » promotions | 11 | 28 |
| » publishing | 7 | 32 |
| » research & stats | 9 | 30 |
| » rich media | 6 | 33 |
| » search engine marketing | 2 | 37 |
| » signs of what's to come | 11 | 28 |
| » syndication & RSS | 1 | 38 |
| » technical innovation | 5 | 34 |
| » telecom | 1 | 38 |
| » text ads | 3 | 36 |
| » tools & software | 4 | 35 |
| » top stories | 5 | 34 |
| » user experience | 12 | 27 |
| » viral marketing & social media | 10 | 29 |
| » women | 3 | 36 |
| » worst practices | 6 | 33 |
| » Youth | 14 | 25 |
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
NBA Launches Online Rule Book to Polish Image
The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games.
The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices [...]
Posted: Monday, October 19th 2009
iBokan: Confessions Of An iPhone App Developer
A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid.
Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin [...]
Posted: Monday, March 23rd 2009
Social Networking: Community Enabler or Detriment?
The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports.
In 2008, more than one in three adult i [...]
Posted: Monday, March 9th 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
Stella McCartney Brings Her '09 Collection Mobile
Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones.
The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines," [...]
Posted: Wednesday, December 17th 2008
Facebook Campaign Quadruples NYT Fan Figures
Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election.
"The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can [...]
Posted: Monday, December 1st 2008
Uni Devs Hack Victoria's Secret Collegiate Campaign
Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley.
I [...]
Posted: Tuesday, November 25th 2008
Lego -- Yes, the Toy Company -- Goes into Gaming
Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games.
Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US, [...]
Posted: Thursday, November 13th 2008
Mobile Display Ads Increase Brand Awareness and Interest
Awareness of and interest in "The Golden Compass" among users exposed to promotional full-screen mobile ads increased significantly, according to results of a mobile ad campaign by Greystripe and New Line Cinema, MarketingCharts reports.
Greystripe commissioned Dynamic Logic to measure the campaign's success in raising awareness, interes [...]
Posted: Wednesday, April 30th 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
Low-Maintenance Dating Site Turns $10MM in 12 Months
A free online dating site that began as a class project for an aspiring ASP.NET programmer has turned $10 million in profit in 12 months.
According to The New York Times, Plenty of Fish has attracted over 600 [...]
Posted: Monday, January 14th 2008
Music Videos More Intimately Merge with Online Activity
For the launch of its second album Neon Bible, Arcade Fire kicked off a mysterious campaign urging fans to head to beonlineb.com, an anagram for the album's name.
Created by Vincent Morisset, fans may not only watch a new video; they can interact with the lead singer's head and hands, according to Reuters.
Arcade Fire's efforts are only th [...]
Posted: Tuesday, November 27th 2007
'YouTube for Gamers' Makes Smaller World of Gaming Industry
Game fans and developers are getting their very own YouTube. Officially launched last month, and touting social features like profiles and friend requests, GeeVee caters to high-definition game graphics by hosting videos at a bitrate four times that of the video-sharing juggernaut.
Following in the footsteps of other grassroots Web services like Wordpress, GeeVee responds directly to [...]
Posted: Friday, July 6th 2007
Bud.TV May Fade in Second Half of '07
CEO August Busch IV of Anheuser-Busch reported that Bud.TV, the company's much-toted online network effort, will likely "fade" in the second half of '07, according to Ad Age.
Dubbing Bud.tv " part of a "broader digital future," Busch said the content populating the $30+ million Web destination will likely be spread onto other A-B Web properties.
Bud.TV hoped to attract 2 million visits in its first year and [...]
Posted: Thursday, May 24th 2007
Brands Create Own Shows - Cheaper than TV Ads
To solve the problem of TV viewers' not liking ad interruptions, some brands are creating their own shows, reports USA Today.
Gillette, for one, is producing an ABC prime-time reality series starring a group of NASCAR drivers dubbed the "Young Guns," who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team.
An MTV special produ [...]
Posted: Wednesday, April 11th 2007
Gotoit Shows How Online, Cable Viewing Differ
Usage of the same ad-supported video content differs greatly depending on whether it's consumed on cable or over the internet, writes MediaPost, citing findings from Gotoit Media, a company that serves ad-supported video-on-demand for both online and cable operators.
Gotoit's business model enables it to compare directly how users of the t [...]
Posted: Thursday, March 29th 2007
MillwardBrown: Video Ads Great for Brand Recall
Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ.
The study comes as more TV networks are putting their programming online and shows that advertising within those shows leads to higher brand recall. Participants had 82 percent brand recall with online viewing compared with 54 percent on TV.
The [...]
Posted: Tuesday, March 27th 2007