Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 68 | 124 |
| » ad pricing | 4 | 188 |
| » ad selling | 19 | 173 |
| » ad targeting | 36 | 156 |
| » ad technologies & vendors | 53 | 139 |
| » advertainment | 33 | 159 |
| » Advertising | 1 | 191 |
| » agencies & ad departments | 9 | 183 |
| » alternative marketing | 41 | 151 |
| » Asia/Pacific | 8 | 184 |
| » automotive | 4 | 188 |
| » b2b | 2 | 190 |
| » best practices | 15 | 177 |
| » biz buzz | 55 | 137 |
| » branding | 17 | 175 |
| » broadband | 41 | 151 |
| » campaigns & creatives of note | 15 | 177 |
| » case studies | 5 | 187 |
| » co-op marketing & partnerships | 24 | 168 |
| » computers & tech | 62 | 130 |
| » consumer packaged goods | 20 | 172 |
| » cross media | 47 | 145 |
| » demographics | 35 | 157 |
| » direct marketing | 13 | 179 |
| » domain names | 6 | 186 |
| » don't believe the hype | 8 | 184 |
| » e-commerce | 34 | 158 |
| » email marketing | 8 | 184 |
| » Europe | 16 | 176 |
| » events | 2 | 190 |
| » finance | 7 | 185 |
| » global | 4 | 188 |
| » healthcare | 2 | 190 |
| » I-PR & business communications | 1 | 191 |
| » instant messaging marketing | 5 | 187 |
| » intrusive formats | 3 | 189 |
| » Latin America | 3 | 189 |
| » legal, government & regulation | 17 | 175 |
| » loyalty & retention | 2 | 190 |
| » major account moves | 3 | 189 |
| » major brands | 46 | 146 |
| » major players news | 67 | 125 |
| » measurement & analytics | 15 | 177 |
| » media convergence | 70 | 122 |
| » minorities | 3 | 189 |
| » mobile marketing | 50 | 142 |
| » multi-channel marketing | 12 | 180 |
| » new and improved | 51 | 141 |
| » nonsense & parodies | 3 | 189 |
| » online ad market | 26 | 166 |
| » pearls of wisdom | 3 | 189 |
| » people | 4 | 188 |
| » personalization | 12 | 180 |
| » political parties & organizations | 2 | 190 |
| » privacy | 3 | 189 |
| » promotions | 8 | 184 |
| » publishing | 19 | 173 |
| » research & stats | 37 | 155 |
| » rich media | 32 | 160 |
| » search engine marketing | 16 | 176 |
| » seniors | 1 | 191 |
| » sex sells | 2 | 190 |
| » signs of doom | 2 | 190 |
| » signs of recovery | 3 | 189 |
| » signs of what's to come | 107 | 85 |
| » Spanish-speaking | 4 | 188 |
| » syndication & RSS | 11 | 181 |
| » telecom | 28 | 164 |
| » text ads | 6 | 186 |
| » tools & software | 61 | 131 |
| » top stories | 21 | 171 |
| » user experience | 66 | 126 |
| » Verticals & Sector | 1 | 191 |
| » viral marketing & social media | 20 | 172 |
| » weblog marketing | 11 | 181 |
| » women | 3 | 189 |
| » worst practices | 4 | 188 |
| » Youth | 24 | 168 |
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
Is Kinect the Precursor to Next-gen Kinetic-based Ads?
Microsoft's Dennis Durkin raised an interesting ad concept for the company's newly launched - and wildly successful - Kinect game at an investment summit: the gaming device's camera could pass data to advertisers about its users, such as how they look, what they wear and even speak.
Even more detailed information may be possible, such as the number of people are in a room when an ad is show and how they react to it. Or how engaged, exactly, are they with that game. ( [...]
Posted: Thursday, November 18th 2010
Industry Buzz & Snippets: 01/08/09
Campaigns:
Google runs multimillion ad for Nexus One.
Analytics:
[...]
Posted: Friday, January 8th 2010
Streaming Olympics Coverage Foretells More Sports Specials – and Fees
TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers.
People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming [...]
Posted: Tuesday, December 29th 2009
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 12/07/09
Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo a [...]
Posted: Monday, December 7th 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
GameStop Starts Big Shift to Digital
In a long-awaited move that represents an incremental step toward digital distribution, GameStop is readying plans to let its customers purchase digital upgrades to video games.
Though the move will initially cover just upgrades that can be downloaded from the chain's retail outlets, it is an important step toward new-generation online gaming opportunities at a time when the industry is struggling to establish an online distribution model.
GameStop will start testing the program early next [...]
Posted: Monday, November 16th 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
New Twitter 'Lists' Connect Pro Sports Fans
The National Hockey League (NHL) is using Twitter’s new "Lists" tool to connect and share online conversations by its fans regarding the league’s individual teams.
The league’s initiative is among the first examples of a major brand using the recently-debuted Twitter “Lists†function, which lets users create groupings of their favorite users that others can easily keep tabs on.
The feature enables users to fo [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
GOOG (and Copyright Holders) Make Good with YouTube's Content ID
Through Content ID, a service that protects copyright holders, enables them to profit from music appropriated by users, and lets them track user sentiment (via YouTube Insights), Google has found a way to monetize video socnet YouTube.
In general, Content ID enables companies, such as music labels, to track unofficial uses of their content, then decide whether to forbid that use (by stripping a video if its music, for example) or monetize it by adding music-purchasing buttons alongside the co [...]
Posted: Tuesday, September 29th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors
Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts.
E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam.
To virtually try clothes on, a user must print out a Zugara "marker" a [...]
Posted: Friday, July 17th 2009