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Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Who Says Video Streaming is Subdued? Even Super Bowl Will Be Streamed Live

Even as consumers fling themselves into last minute shopping in preparation for the holidays (for the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year, comScore has just reported), there is next year's exciting events to whcih to look forward. Namely the Super Bowl. This ye  [...]
Posted: Tuesday, December 20th 2011

Zynga Gives Lady Gaga Her Own Game

Social game-maker Zynga is giving musical artist Lady Gaga her own game to release tracks from her upcoming album 'Born This Way.' Called GagaVille, the game will lead players through various challenges that, once they complete, will reward them with exclusive tracks. The album is coming out on May 23 and the GagaVille promotion runs May 17 through May 26. While a number of brands have used the Zynga pla  [...]
Posted: Wednesday, May 11th 2011

With An Eye on Underserved Female Gamers, Rally Marketing Group Acquires PassionFruit Games

Rally Marketing Group is acquiring PassionFruit Games, a developer of casual video games aimed at female gamers. The agency points to importance of female shoppers to its client base as one reason as well as the growing numbers of casual female gamers. Female fans make up 40% of all video game players, according to the Entertainm  [...]
Posted: Friday, April 1st 2011

Marketing Data RoundUp: Uniforms top all other forms of advertising including internet | Mobile entertainment to reach to $54B by '15

Uniforms Trump All Ad Formats Including Online Company uniforms were found to be the most effective advertising tactic - outperforming internet, newspaper, TV, radio and billboard advertising, according to a study conducted at Suffolk University's Sawyer Business School in conjunction with UniFirst [PDF]. The study, entitled "Are Uniforms an Effective Marketing Tool?" looked at more than 260 comp  [...]
Posted: Monday, March 7th 2011

3DTV Shows 1st Rate Promise

  [...]
Posted: Thursday, December 23rd 2010

Apps Overshadow Online Sites for Thanksgiving Help - With One Old-School Exception

In case you missed the Google Doodle this week, the icon is featuring a typical American Thanksgiving meal with a link to six recipes from cookbook author and TV chef Ina Garten for the big day. In 2010, though, going online to find recipes seems almost quaint, given the number of apps available and their accompanying features such a  [...]
Posted: Wednesday, November 24th 2010

Is Kinect the Precursor to Next-gen Kinetic-based Ads?

Microsoft's Dennis Durkin raised an interesting ad concept for the company's newly launched - and wildly successful - Kinect game at an investment summit: the gaming device's camera could pass data to advertisers about its users, such as how they look, what they wear and even speak. Even more detailed information may be possible, such as the number of people are in a room when an ad is show and how they react to it. Or how engaged, exactly, are they with that game. (  [...]
Posted: Thursday, November 18th 2010

Social Gaming - and Virtual Goods Sales - Get Huge Boost from Microsoft

Microsoft has given the social gaming space a huge boost with its introduction of a new gaming hub that connects its three major social gaming portals. The move blurs the line between casual and social gameplay, according Michael Wolf, senior marketing manager for Xbox Product Marketing - effectively allowing anyone who uses MSN Games, Bing Games and Windows Live Messenger to play the same games, see their fri  [...]
Posted: Monday, November 15th 2010

Hollywood Pushes Social Media Ad Concepts

The entertainment industry was among the first sectors to harness social media for commercial purposes. It continues to tweak its use of social media in promotional campaigns by trying out new platforms such as games or business models, such as online ticket sales from FarmVille. In the case of the latter, Paramount DreamWorks Animation’s MegaMind has partnered with the social game developer Zynga to promote the movie on Farmville - the game’s first film partner. For 24 hours this weeken  [...]
Posted: Monday, November 8th 2010

Top News: Samsung to run display ads on YouTube mobile | Google experiments with brand search | HTML5 test topped by Microsoft | BOKU

Ad Technologies: Samsung first to run display ads on YouTube mobile site. Search: Google showing related brands, stores & types in results. Mobile Marketing: Apple, Google are   [...]
Posted: Tuesday, November 2nd 2010

Microsoft Eyes Better Movement Recognition Gaming Products

Microsoft is preparing a line of sophisticated movement recognition products – or at least readying for improved technology in this space. That, at least is the conclusion many are drawing from its acquisition of Canesta, which designs microchips that it says enable computers to see images in three dimensions.(via Reuters). The acquisition comes as Microsoft is getting ready to launch its   [...]
Posted: Monday, November 1st 2010

Top News: Rapleaf tracks users by name | Viewers don't mind ads in online video | Project Devil | Android Apps

Online Ad Technology: CW Says study dispels myth that viewers don't like ads in online videos. AOL plans to roll out Project Devil ads to non-AOL sites. Privacy: Rapleaf   [...]
Posted: Monday, October 25th 2010

Can Wunder-app FarmVille Drive Traffic to the iPad?

Zynga has released Farmville for Apple's iPad.  The free app has been customized to take advantage of the iPad’s larger screen and touch interface, letting players zoom in and out to view their farms, harvest crops, or drive tractors with the tap of a finger. Push notifications alert iPad users to their crops' status. Too Few Apps Being Downloaded The app comes to iTunes just as Nielsen ha  [...]
Posted: Friday, October 22nd 2010

NFL Offseason Interest Offers Opportunity

Heightened online interest in NFL professional football during the offseason offers a marketing opportunity, according to research from Compete. Consumer Behavior Indicates Offseason Interest Consumer behavior, both in terms of TV and the internet, indicates strong interest in the NFL even when games are not being played. The recent NFL draft, held  [...]
Posted: Tuesday, May 11th 2010

Americans Watch 31.2B Online Videos in March '10

More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. Google’s Reign Continues Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a  [...]
Posted: Friday, April 30th 2010

Odwalla Facebook Marketing Campaign Plays Off Musical Fest

Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway. Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor  [...]
Posted: Wednesday, March 31st 2010

Repo Men Promotion Latest to Use Barcode Tech

Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so. Plot and Promotion Meet The movie is set in a future where people can buy artificial organs called "Artiforgs" from a company named The Union, explains Mobile Marketer. They are very expensive and can be bought on credit, but if a recipient   [...]
Posted: Wednesday, March 10th 2010

SocNets, Oscars Bisect in Many, Varied Ways

This year the Academy of Motion Picture Arts and Sciences rolled out its first app before the Oscars, which aired Sunday, should any fans not be able to catch it on television. Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live s  [...]
Posted: Monday, March 8th 2010

Tweets Predict Oscar Upset

Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide. ‘The Hurt Locker’ Edges Out ‘Avatar’ Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker” and “Avatar.” (  [...]
Posted: Thursday, March 4th 2010