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Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]
Posted: Monday, April 30th 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

Mobile networks are “teeming with streaming,” finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,” based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. The news is good for  [...]
Posted: Thursday, April 26th 2012

AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps

AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.  AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio  [...]
Posted: Wednesday, April 25th 2012

Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Who Says Video Streaming is Subdued? Even Super Bowl Will Be Streamed Live

Even as consumers fling themselves into last minute shopping in preparation for the holidays (for the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year, comScore has just reported), there is next year's exciting events to whcih to look forward. Namely the Super Bowl. This ye  [...]
Posted: Tuesday, December 20th 2011

Zynga Gives Lady Gaga Her Own Game

Social game-maker Zynga is giving musical artist Lady Gaga her own game to release tracks from her upcoming album 'Born This Way.' Called GagaVille, the game will lead players through various challenges that, once they complete, will reward them with exclusive tracks. The album is coming out on May 23 and the GagaVille promotion runs May 17 through May 26. While a number of brands have used the Zynga pla  [...]
Posted: Wednesday, May 11th 2011

With An Eye on Underserved Female Gamers, Rally Marketing Group Acquires PassionFruit Games

Rally Marketing Group is acquiring PassionFruit Games, a developer of casual video games aimed at female gamers. The agency points to importance of female shoppers to its client base as one reason as well as the growing numbers of casual female gamers. Female fans make up 40% of all video game players, according to the Entertainm  [...]
Posted: Friday, April 1st 2011

Marketing Data RoundUp: Uniforms top all other forms of advertising including internet | Mobile entertainment to reach to $54B by '15

Uniforms Trump All Ad Formats Including Online Company uniforms were found to be the most effective advertising tactic - outperforming internet, newspaper, TV, radio and billboard advertising, according to a study conducted at Suffolk University's Sawyer Business School in conjunction with UniFirst [PDF]. The study, entitled "Are Uniforms an Effective Marketing Tool?" looked at more than 260 comp  [...]
Posted: Monday, March 7th 2011

3DTV Shows 1st Rate Promise

  [...]
Posted: Thursday, December 23rd 2010

Apps Overshadow Online Sites for Thanksgiving Help - With One Old-School Exception

In case you missed the Google Doodle this week, the icon is featuring a typical American Thanksgiving meal with a link to six recipes from cookbook author and TV chef Ina Garten for the big day. In 2010, though, going online to find recipes seems almost quaint, given the number of apps available and their accompanying features such a  [...]
Posted: Wednesday, November 24th 2010

Hollywood Pushes Social Media Ad Concepts

The entertainment industry was among the first sectors to harness social media for commercial purposes. It continues to tweak its use of social media in promotional campaigns by trying out new platforms such as games or business models, such as online ticket sales from FarmVille. In the case of the latter, Paramount DreamWorks Animation’s MegaMind has partnered with the social game developer Zynga to promote the movie on Farmville - the game’s first film partner. For 24 hours this weeken  [...]
Posted: Monday, November 8th 2010

Microsoft Eyes Better Movement Recognition Gaming Products

Microsoft is preparing a line of sophisticated movement recognition products – or at least readying for improved technology in this space. That, at least is the conclusion many are drawing from its acquisition of Canesta, which designs microchips that it says enable computers to see images in three dimensions.(via Reuters). The acquisition comes as Microsoft is getting ready to launch its   [...]
Posted: Monday, November 1st 2010

Can Wunder-app FarmVille Drive Traffic to the iPad?

Zynga has released Farmville for Apple's iPad.  The free app has been customized to take advantage of the iPad’s larger screen and touch interface, letting players zoom in and out to view their farms, harvest crops, or drive tractors with the tap of a finger. Push notifications alert iPad users to their crops' status. Too Few Apps Being Downloaded The app comes to iTunes just as Nielsen ha  [...]
Posted: Friday, October 22nd 2010

NFL Offseason Interest Offers Opportunity

Heightened online interest in NFL professional football during the offseason offers a marketing opportunity, according to research from Compete. Consumer Behavior Indicates Offseason Interest Consumer behavior, both in terms of TV and the internet, indicates strong interest in the NFL even when games are not being played. The recent NFL draft, held  [...]
Posted: Tuesday, May 11th 2010

Americans Watch 31.2B Online Videos in March '10

More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. Google’s Reign Continues Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a  [...]
Posted: Friday, April 30th 2010

Odwalla Facebook Marketing Campaign Plays Off Musical Fest

Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway. Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor  [...]
Posted: Wednesday, March 31st 2010

Olympic Viewers Multitask Online

Almost 13% of viewers tuning in to Olympic opening ceremonies on Friday, February 12, 2010, were also surfing the web, according to preliminary data gathered from Nielsen’s single source panel of TV and internet users. Nielsen found that this group of multitaskers averaged 32 minutes of simultaneous activity, per user. The website of choice for opening ceremony viewer  [...]
Posted: Thursday, February 25th 2010

Sirius XM Introduces BlackBerry App

Sirius XM Radio has unveiled a new application for BlackBerry smartphones, giving users the chance to hear more than 120 channels of satellite radio via their mobiles. The application is free, but users must be subscribers to either Sirius or XM Premium Online, according to the company. Sirius XM App for Blackberry lets users surf through the 120+ available channels, bookmark Sirius XM internet channels through a “f  [...]
Posted: Friday, February 5th 2010

HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010