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NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]
Posted: Monday, April 30th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

Mobile networks are “teeming with streaming,” finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,” based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. The news is good for  [...]
Posted: Thursday, April 26th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing

Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar  [...]
Posted: Tuesday, April 17th 2012

Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Who Says Video Streaming is Subdued? Even Super Bowl Will Be Streamed Live

Even as consumers fling themselves into last minute shopping in preparation for the holidays (for the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year, comScore has just reported), there is next year's exciting events to whcih to look forward. Namely the Super Bowl. This ye  [...]
Posted: Tuesday, December 20th 2011

Zynga Gives Lady Gaga Her Own Game

Social game-maker Zynga is giving musical artist Lady Gaga her own game to release tracks from her upcoming album 'Born This Way.' Called GagaVille, the game will lead players through various challenges that, once they complete, will reward them with exclusive tracks. The album is coming out on May 23 and the GagaVille promotion runs May 17 through May 26. While a number of brands have used the Zynga pla  [...]
Posted: Wednesday, May 11th 2011

With An Eye on Underserved Female Gamers, Rally Marketing Group Acquires PassionFruit Games

Rally Marketing Group is acquiring PassionFruit Games, a developer of casual video games aimed at female gamers. The agency points to importance of female shoppers to its client base as one reason as well as the growing numbers of casual female gamers. Female fans make up 40% of all video game players, according to the Entertainm  [...]
Posted: Friday, April 1st 2011

Marketing Data RoundUp: Uniforms top all other forms of advertising including internet | Mobile entertainment to reach to $54B by '15

Uniforms Trump All Ad Formats Including Online Company uniforms were found to be the most effective advertising tactic - outperforming internet, newspaper, TV, radio and billboard advertising, according to a study conducted at Suffolk University's Sawyer Business School in conjunction with UniFirst [PDF]. The study, entitled "Are Uniforms an Effective Marketing Tool?" looked at more than 260 comp  [...]
Posted: Monday, March 7th 2011

Apps Overshadow Online Sites for Thanksgiving Help - With One Old-School Exception

In case you missed the Google Doodle this week, the icon is featuring a typical American Thanksgiving meal with a link to six recipes from cookbook author and TV chef Ina Garten for the big day. In 2010, though, going online to find recipes seems almost quaint, given the number of apps available and their accompanying features such a  [...]
Posted: Wednesday, November 24th 2010

Is Kinect the Precursor to Next-gen Kinetic-based Ads?

Microsoft's Dennis Durkin raised an interesting ad concept for the company's newly launched - and wildly successful - Kinect game at an investment summit: the gaming device's camera could pass data to advertisers about its users, such as how they look, what they wear and even speak. Even more detailed information may be possible, such as the number of people are in a room when an ad is show and how they react to it. Or how engaged, exactly, are they with that game. (  [...]
Posted: Thursday, November 18th 2010

Social Gaming - and Virtual Goods Sales - Get Huge Boost from Microsoft

Microsoft has given the social gaming space a huge boost with its introduction of a new gaming hub that connects its three major social gaming portals. The move blurs the line between casual and social gameplay, according Michael Wolf, senior marketing manager for Xbox Product Marketing - effectively allowing anyone who uses MSN Games, Bing Games and Windows Live Messenger to play the same games, see their fri  [...]
Posted: Monday, November 15th 2010

Hollywood Pushes Social Media Ad Concepts

The entertainment industry was among the first sectors to harness social media for commercial purposes. It continues to tweak its use of social media in promotional campaigns by trying out new platforms such as games or business models, such as online ticket sales from FarmVille. In the case of the latter, Paramount DreamWorks Animation’s MegaMind has partnered with the social game developer Zynga to promote the movie on Farmville - the game’s first film partner. For 24 hours this weeken  [...]
Posted: Monday, November 8th 2010

Tech News: Google Instant for mobile | Nielsen undercounts web traffic | Hulu Plus exits closed beta | 300,000 Apple apps?

Search: Google introduces Google Instant for mobile. How one company games Google News. Social Media: Google To Facebook: You can't import our user data without reciprocity  [...]
Posted: Friday, November 5th 2010

Top News: Facebook local mobile deals | AdMob integration with AdSense | 4G confusion | Mac app submissions

Facebook's Mobile Local Deals Offering: Facebook ads provide 'deals' for local merchants, marketers. Facebook to Foursquare: you're out. A glimpse at the future of Foursquare. Online Ad Market:   [...]
Posted: Thursday, November 4th 2010

Top News: Samsung to run display ads on YouTube mobile | Google experiments with brand search | HTML5 test topped by Microsoft | BOKU

Ad Technologies: Samsung first to run display ads on YouTube mobile site. Search: Google showing related brands, stores & types in results. Mobile Marketing: Apple, Google are   [...]
Posted: Tuesday, November 2nd 2010

Microsoft Eyes Better Movement Recognition Gaming Products

Microsoft is preparing a line of sophisticated movement recognition products – or at least readying for improved technology in this space. That, at least is the conclusion many are drawing from its acquisition of Canesta, which designs microchips that it says enable computers to see images in three dimensions.(via Reuters). The acquisition comes as Microsoft is getting ready to launch its   [...]
Posted: Monday, November 1st 2010