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- Showing 1 - 5 of 5
Mobile Web Needs to Get Simpler
Marketers are going mobile to reach customers, but many of them aren't focusing on the unique demands of the technology and on the users.
Instead of designing sites as if for the internet, marketers need to make it simple if they want to go mobile, Ad Age writes. Connection speeds for mobile users are much slower, meaning marketers need to use graphics that load quickly and must rely on text more.
"Forget eve [...]
Posted: Wednesday, March 14th 2007
iPhone a Case Study for Media Buyers on Web's Influence
The announcement of the iPhone earlier this month provided media-buying agencies with the ultimate case study on how internet commentators such as bloggers can affect the fortunes of a big consumer product launch, in advance of any conventional marketing spend, writes The Financial Times.
[...]
Posted: Wednesday, January 31st 2007
Study: Tech Strengthens Family Ties
A new study finds that although technology now allows families to jam 43 hours worth of activities into a 24-hour day, it also makes communication between family members much easier.
One of the key findings of the study was that technological advances create more hectic lives for online families, but also give them the tools to increase communication with other family members. Seventy percent of respondents said technology helps them stay connected with their family, and half of the [...]
Posted: Thursday, September 28th 2006
Vonage: Traditional Media Gives Big Boost to Campaign
Vonage added evidence to the pile that integrating several different media can be much more effective, telling a group of marketers that its Voice over IP product experienced a big sales boost after it diversified its advertising from online-only efforts to incorporate TV and print. Vonage had previously had one of the most popular online affiliate marketing programs, blitzing web users with such a high amount of frequency, that [...]
Posted: Friday, April 8th 2005
How Cisco Uses Email as a Personal Sales Tool
ClickZ: Leveraging One-to-One E-Mail Marketing
I've been paying attention to email marketing for a long time, and most companies do a really crap job of it. The direct marketing approach to email is so tired and futile in the face of spam. For a while now, I've been yammering that the true killer app for email is CRM. This case study is a brilliant example of that. Cisco, working with [...]
Posted: Thursday, June 26th 2003
- Showing 1 - 5 of 5