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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » email marketing | 6 | 65 |
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| » viral marketing & social media | 6 | 65 |
| » weblog marketing | 1 | 70 |
| » worst practices | 1 | 70 |
| » Youth | 1 | 70 |
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Android Ads Get Boost from Admob Deal
Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers.
First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform.
While Google itself points out that mobile ads currently make u [...]
Posted: Tuesday, November 10th 2009
Industry Buzz & Snippets: 11/10/09
Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Se [...]
Posted: Tuesday, November 10th 2009
Industry Buzz & Snippets: 11/06/09
Ad Strategies:
The problem with social media agencies.
News Corp.'s Miller: Will the display ad market come back?
Ad Campaigns:
Sirius [...]
Posted: Friday, November 6th 2009
Mobclix Inks Deal to Simplify Mobile Ads
Online ad exchanges Advertising.com and Traffic Marketplace will begin including mobile ads in their inventory through newly inked deals with Mobclix, a mobile ad exchange.
Users of the ad networks are not only getting new mobile inventory, but also will be able to buy both online and mobile ads from one source, according to Krishna Subramanian, Mobclix co-founder.
Metrics Included
The deal provi [...]
Posted: Thursday, October 29th 2009
1-800-FREE411 Sells Out of Sponsorship Ads for '08
Operator Jingle Networks of 1-800-FREE411 has sold out its inventory of sponsorship ads for the year.
The company hosts two ad spots per phone call made -- one for national sponsors, and another for local/targeted ads.
The national sponsorships are 10-second audio spots that callers hear before receiving directory assistance from local brands like AMC The [...]
Posted: Friday, February 1st 2008
US Ad Spend Down 0.1% in First Three Quarters, Online Up 16%
Ad spend for the first three quarters of 2007 was flat -- decreasing 0.1 percent over the same period last year -- with internet ad spend having grown (15.9 percent increase) the most of any category, according to The Nielsen Company, [...]
Posted: Wednesday, December 26th 2007
TNS: US Ad Spend Grew 0.2% in First Nine Months of '07
Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts.
Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of th [...]
Posted: Wednesday, December 12th 2007
JAJAH to Bring Ad-Supported VoIP to the Masses
A company called JAJAH is addressing the possibility of ad-supported VoIP by improving the ease with which carriers and callers can jump aboard.
JAJAH offers phone credit to callers enabling them to opt in to ads through a partnership with Oridian, an ad network that targets international internet users, reports Ars Technica [...]
Posted: Wednesday, November 7th 2007
Verizon Sued for Inflating FiOS Subscriber Numbers
Verizon is being sued for overstating its subscriber numbers of its FiOS TV service.
Marketing-services provider Digital Arts Services says Verizon included pending customers in its subscriber figures for the New York region to inflate its advertising rates, [...]
Posted: Friday, October 5th 2007
Online Ad Revenues Soar to Nearly $10 Billion in First Half of '07
Internet advertising revenues (US) for the first six months of 2007 were nearly US$ 10 billion - up some 26 percent from the US$ 7.9 billion in the first half of 2006 - and yet another new record, writes MarketingCharts, citing the IAB Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseC [...]
Posted: Thursday, October 4th 2007
Top 100 Media Companies' Revenues Reach Record $287B in '06
The top 100 US media companies (the "Media 100") in 2006 increased revenues 8.1 percent, bringing in US$ 287 billion - a record - according to the Ad Age DataCenter, which reported that the 10 largest companies accounted for 55.6 percent of the top 100's revenues (via MarketingCharts).
[...]
Posted: Wednesday, October 3rd 2007
US Ad Spend Slumps 0.5 Percent - but Online Up 23.6 Percent - in First Half of '07
US ad spend in the first half of 2007 was down 0.5 percent over the year-earlier period, with internet ad spend - up 23.6 percent - outperforming other media, according to preliminary figures from Nielsen, MarketingCharts [...]
Posted: Monday, September 24th 2007
US Ad Spend Down 0.3 Percent in First Half, Online Display Ad Spend Up 17.7 Percent
Total advertising expenditures in the first half of '07 totaled US$ 72.59 billion, down 0.3 percent from the same period in 2006.
And for the first time since 2001, expenditures declined for two consecutive quarters, according to data released Tuesday by TNS Media Intelligence, MarketingCharts [...]
Posted: Thursday, September 13th 2007
US Mobile Search Ad Revenues to Reach $1.4B in 2012
US mobile search advertising revenues will grow from $33.2 million in 2007 to $1.4 billion in 2012, or at a compound annual growth rate (CAGR) of 112 percent, according to a just-released forecast from The Kelsey Group (TKG), writes MarketingCharts.
[...]
Posted: Wednesday, September 12th 2007