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Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]
Posted: Wednesday, March 24th 2010

Industry Buzz & News: 02/25/10

Agencies: Meredith builds up sideline in marketing. Ad Buying/Planning: Marketers targeting 'green moms' in ad networks. Smartphones: Never-ending iTunes sales taly   [...]
Posted: Thursday, February 25th 2010

Industry Buzz & Snippets: 02/08/10

Industry: Google's display ads should top $1 billion. Mobclix strikes deal to enhance targeting on smartphones. Campaigns: Google scores with Paris Super Bowl ad.  [...]
Posted: Monday, February 8th 2010

Industry Buzz & Snippets: 01/20/10

Ad Networks: Opera buys AdMarvel to shore up advertising. Analytics: Why your website statistic reports are wrong, part 3. Social Media: Forrester report   [...]
Posted: Wednesday, January 20th 2010

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

Online Ad Revenues Soar to Nearly $10 Billion in First Half of '07

Internet advertising revenues (US) for the first six months of 2007 were nearly US$ 10 billion - up some 26 percent from the US$ 7.9 billion in the first half of 2006 - and yet another new record, writes MarketingCharts, citing the IAB Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseC  [...]
Posted: Thursday, October 4th 2007

Banner Ads Come to Verizon Mobile Phones

With mobile advertising poised to surge in 2007, Verizon wireless - a brand among the nation's most advertised - intends to seize the opportunity and itself become an ad medium. Banner ads will begin appearing on news, weather, sports and other websites that users visit via their Verizon mobile phones, reports the New York Times. Verizon officials say they are b  [...]
Posted: Tuesday, December 26th 2006

Cell Phone Ads about to Take off

Some of the largest wireless companies in the U.S. have begun allowing ads on their cell phone networks. It's not yet clear whether U.S. consumers will tolerate cell phone ads, but marketers are intrigued by the idea of it, especially the targeting abilities the platform affords - and cell phone carriers view it as a way to make up for declining revenues from voice calls. So the push is on,   [...]
Posted: Wednesday, August 16th 2006

TSM Debuts Mobile Ad Management Suite

Mobile ad technology firm Third Screen Media, which also runs an ad network, has just released its MADX|Publisher software - a mobile ad server with trafficking capabilities - to help publishers monetize mobile content, reports ClickZ. Already being used by the Weather Channel and USA Today, MADX will by March enable publishers to accept and respond to RFPs from agencies and advertisers, and m  [...]
Posted: Monday, January 23rd 2006

Vonage: Traditional Media Gives Big Boost to Campaign

Vonage added evidence to the pile that integrating several different media can be much more effective, telling a group of marketers that its Voice over IP product experienced a big sales boost after it diversified its advertising from online-only efforts to incorporate TV and print. Vonage had previously had one of the most popular online affiliate marketing programs, blitzing web users with such a high amount of frequency, that  [...]
Posted: Friday, April 8th 2005

FCBi Pushes Promotions Tech to Clients

Foote Cone's interactive division is getting into the promotions sales business, partnering with PaperClick to proffer to FCBi clients a coupon UPC code reading technology that lets users easily enter into contests and promotions with their mobile phones. Mobile users who have previously installed PaperClick software on their handsets can use them to read UPC, ISBN and other standard product codes, allowing advertisers to incorporate them into their efforts. Financial terms for the joint effort   [...]
Posted: Wednesday, March 30th 2005

B-to-B Adspend Up in 2004, Especially December

Business-to-business ad spending grew almost four percent in 2004 compared to 2003, according to figures from research firms Business Information Network and TNS Media Intelligence appearing in BtoB Online. Print ad pages saw a rise of 1.4 percent, with a bigger increase coming in December (2.7 percent). General adspend also saw increased momentum going into the end of the year, with December business-to-business ad billings inc  [...]
Posted: Tuesday, March 8th 2005

Local Online Ads to Hit $5 Billion by 2009

Local media research firm The Kelsey Group predicts yellow pages-type advertising on the internet will increase to about $5 billion in the U.S. by 2009, with most of that coming in the form of paid search. The firm said the worldwide market will reach $10.9 billion, $5.1 billion of which will be spent in the U.S. $3.4 billion in the U.S. will come from paid search. Almost two-thirds of the spending will come from national brands, according to the group. More of the billings are expected to come   [...]
Posted: Tuesday, February 8th 2005

Telecoms Lead Net Ad Growth in Late '04

New Nielsen/NetRatings figures show that telecom advertisers and financial firms were the biggest drivers in last month's large online advertising growth. Telecom share grew six percent among all advertisers, with SBC Communications leading the charge with about a third of all of those avails and a growth rate of 22 percent over the same period in 2003.   [...]
Posted: Wednesday, January 19th 2005

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004

AOL Zags to Ads after Subscription Zig

PaidContent: AOL Restructures; Broadband Head To Leave AOL is again rearranging its senior management chairs, this time shifting back to an emphasis on online advertising. The company will be divided into four pieces: paid membership, ad sales (including free content and programming), premium services and a European division.   [...]
Posted: Monday, November 8th 2004