Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » demographics | 18 | 78 |
| » direct marketing | 9 | 87 |
| » don't believe the hype | 5 | 91 |
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| » email marketing | 11 | 85 |
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| » Marketing | 1 | 95 |
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| » media convergence | 25 | 71 |
| » minorities | 3 | 93 |
| » mobile marketing | 66 | 30 |
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| » signs of what's to come | 45 | 51 |
| » small business | 2 | 94 |
| » spam & anti-spam | 1 | 95 |
| » Spanish-speaking | 3 | 93 |
| » syndication & RSS | 1 | 95 |
| » text ads | 6 | 90 |
| » tools & software | 43 | 53 |
| » top stories | 9 | 87 |
| » travel | 1 | 95 |
| » user experience | 25 | 71 |
| » viral marketing & social media | 13 | 83 |
| » weblog marketing | 4 | 92 |
| » women | 1 | 95 |
| » Youth | 9 | 87 |
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
Smartphone Owners Misunderstand 4G
Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete.
Users Incorrectly Think Smartphones Offer 4G
Although 4G smartphones are available in most global markets and Sprint recently annou [...]
Posted: Monday, April 12th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 3/11/10
Ad Technologies:
YouTube pulls the trigger on mobile ads.
Why ad blocking is devastating to the sites you love.
Technical Innovation:
Avatar director James Cameron: 3D promising, but caution [...]
Posted: Thursday, March 11th 2010
Embedded Mobile Traffic Rapidly Grows
Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research.
ABI Research estimates that nearly 7,900 petabytes of data will be sent from embedded computing devices in 2014, [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
M2M Represents Opportunity for Mobile Operators
There will be approximately 412 million machine-to-machine (M2M) mobile connected devices in the marketplace by 2014, according to a new report from Juniper Research Limited.
Although the M2M device market is immature and fragmented with small players, Juniper Research says device manufacturers have been focusing on M2M for some time and component costs have signi [...]
Posted: Friday, February 12th 2010
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
Industry Buzz & Snippets: 02/09/10
Analytics:
6 personas that Google Analytics can't track.
Ad Targeting:
Yahoo aims for more ad dollars from quick service restaurant [...]
Posted: Tuesday, February 9th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/08/09
Campaigns:
Google runs multimillion ad for Nexus One.
Analytics:
[...]
Posted: Friday, January 8th 2010
Tools Emerge to Migrate Apps to Feature Phones
For all the buzz around smartphones like the iPhone, BlackBerry and Droid, it is easy to overlook the fact that most consumers still use limited-function - or "feature" phones, as the industry likes to call them. According to data from the Nielsen Company, roughly 82% of cell phones fall in this category. (via the New York Times).
Apps have largely bypassed these consumers until recently. That is changing, howe [...]
Posted: Thursday, January 7th 2010
'Googlephone' Update 12-15: Two Versions Hit the Market Jan. 5
The rumored Google-branded smartphone is a reality and could be made available as early as January 5, according to a source familiar with the matter. Google will be marketing two versions of its own cell phone, one with a service contract with T-Mobile, and another that is "unlocked," the source said (via Reuters).
The T-Mobile version will subsidize the cost of the phone for U.S. consumers. While the phone is said to be simil [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/07/09
Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo a [...]
Posted: Monday, December 7th 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Web Traffic for Droid Launch Tops G1's
Though T-Mobile's G1 smartphone - introduced last year - and this year's Verizon Wireless Droid, have both seen precedent-setting, Android-based smartphone launches, Verizon's Droid campaign has attracted more web traffic than T-Mobile's G1 did last fall, according to an analysis by Compete.
The reason? Verizon Wireless teased consumers b [...]
Posted: Monday, November 23rd 2009
Toys R Us 'Mobilizes' Holiday Shoppers
Beginning the weekend of November 21-22, 2009, retailer Toys R Us will offer mobile shopping capabilities to its customers that go beyond just informational services. The move, which promises to take toy-buying to the next level, will offer transactional capability via mobile device, writes RetailerDaily.com.
M-Commerce in Action
Toys R [...]
Posted: Friday, November 20th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009