Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 52 | 25 |
| » ad pricing | 4 | 73 |
| » ad selling | 21 | 56 |
| » ad targeting | 46 | 31 |
| » advertainment | 4 | 73 |
| » agencies & ad departments | 11 | 66 |
| » alternative marketing | 17 | 60 |
| » Asia/Pacific | 3 | 74 |
| » automotive | 3 | 74 |
| » b2b | 3 | 74 |
| » best practices | 4 | 73 |
| » biz buzz | 30 | 47 |
| » branding | 10 | 67 |
| » broadband | 9 | 68 |
| » campaigns & creatives of note | 12 | 65 |
| » co-op marketing & partnerships | 11 | 66 |
| » computers & tech | 11 | 66 |
| » consumer packaged goods | 10 | 67 |
| » cross media | 8 | 69 |
| » demographics | 6 | 71 |
| » direct marketing | 12 | 65 |
| » domain names | 4 | 73 |
| » don't believe the hype | 6 | 71 |
| » e-commerce | 13 | 64 |
| » email marketing | 6 | 71 |
| » entertainment | 13 | 64 |
| » Europe | 11 | 66 |
| » finance | 3 | 74 |
| » global | 3 | 74 |
| » healthcare | 1 | 76 |
| » How-to | 1 | 76 |
| » I-PR & business communications | 2 | 75 |
| » instant messaging marketing | 2 | 75 |
| » intrusive formats | 3 | 74 |
| » legal, government & regulation | 16 | 61 |
| » major account moves | 2 | 75 |
| » major brands | 20 | 57 |
| » major players news | 32 | 45 |
| » measurement & analytics | 9 | 68 |
| » media convergence | 16 | 61 |
| » minorities | 1 | 76 |
| » mobile marketing | 53 | 24 |
| » multi-channel marketing | 5 | 72 |
| » new and improved | 12 | 65 |
| » online ad market | 17 | 60 |
| » pearls of wisdom | 3 | 74 |
| » people | 3 | 74 |
| » personalization | 2 | 75 |
| » political parties & organizations | 2 | 75 |
| » privacy | 7 | 70 |
| » promotions | 1 | 76 |
| » publishing | 8 | 69 |
| » real estate | 2 | 75 |
| » research & stats | 19 | 58 |
| » rich media | 11 | 66 |
| » search engine marketing | 25 | 52 |
| » signs of doom | 4 | 73 |
| » signs of what's to come | 35 | 42 |
| » small business | 4 | 73 |
| » spam & anti-spam | 2 | 75 |
| » Spanish-speaking | 2 | 75 |
| » technical innovation | 23 | 54 |
| » text ads | 12 | 65 |
| » tools & software | 25 | 52 |
| » top stories | 10 | 67 |
| » user experience | 8 | 69 |
| » viral marketing & social media | 15 | 62 |
| » weblog marketing | 2 | 75 |
| » women | 1 | 76 |
| » worst practices | 3 | 74 |
| » Youth | 2 | 75 |
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
DOOH at Doctors' Offices, Convenience Stores. What's Next?
Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. " [...]
Posted: Wednesday, August 25th 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Mobile Location Center Licensing Revenues to Reach $1.8B
Mobile location center (MLC) licensing revenues will grow from $560 million in 2010 to $1.8 billion in 2015, at which point they will reach saturation, according to ABI Research.
US Share of Global MLC Licensing Market Diminishes
This year, the US is expected to represent roughly two-thirds of the global MLC licensing market. By 2011, [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 3/11/10
Ad Technologies:
YouTube pulls the trigger on mobile ads.
Why ad blocking is devastating to the sites you love.
Technical Innovation:
Avatar director James Cameron: 3D promising, but caution [...]
Posted: Thursday, March 11th 2010
Industry Buzz & News: 02/24/10
Social Media:
Google Buzz boosts sharing on Google reader by 35%.
Tweets come to Yahoo search.
IHOP scores big on Twitter but still doesn't join.
Ad Tech [...]
Posted: Wednesday, February 24th 2010
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
Industry Buzz & Snippets: 02/09/10
Analytics:
6 personas that Google Analytics can't track.
Ad Targeting:
Yahoo aims for more ad dollars from quick service restaurant [...]
Posted: Tuesday, February 9th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Tools Emerge to Migrate Apps to Feature Phones
For all the buzz around smartphones like the iPhone, BlackBerry and Droid, it is easy to overlook the fact that most consumers still use limited-function - or "feature" phones, as the industry likes to call them. According to data from the Nielsen Company, roughly 82% of cell phones fall in this category. (via the New York Times).
Apps have largely bypassed these consumers until recently. That is changing, howe [...]
Posted: Thursday, January 7th 2010
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/18/09
Online Ads:
New Google policy bans scammers for life.
More about Google taking action against scammers.
Media Strategies:
'YouTube Direct' aimed at citizen journalis [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Next-Gen Coupons: Hyper-Local, Mobile & Both
While customers like coupons and retailers like customers, everybody appears to like mobile technology. That's why campaigns that incorporate all three - in a variety of permutations - are becoming increasingly popular.
Among other twists, retailers have recently launched hyper-local mobile coupon campaigns that enable consumers to use coupons - sent to them on their cellphones - at the point of sale. This often makes for an easier purchase.
Hyper-Local
A mobile coupon [...]
Posted: Thursday, November 12th 2009
Industry Buzz & Snippets: 11/11/09
Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google [...]
Posted: Wednesday, November 11th 2009