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Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]
Posted: Monday, November 30th 2009

Mobile Commerce Accelerates

Some 9 million US mobile subscribers have used their mobile phone to pay for goods or services, and half of all data users (49 percent) say they expect to participate in mobile commerce in the future, according to Nielsen Mobile figures issued at the Internet Retailer Conference and Exhibition in Chicago. Among the findings presented: As of Q1 2008, 3.6 percent of US mobile subscribers --   [...]
Posted: Friday, June 20th 2008

Verizon Adds Social Mapping Service to Over 20 Handsets

Verizon Wireless is offering location services from social mapping provider Loopt on over 20 of its phones. The service was first offered to Sprint users last month, reports Information Week. Verizon hopes to net younger users by providing Loopt mapping for an additional $3.99 a month. Loopt users can set up private networks of mutual friends, which can be located on a map from the  [...]
Posted: Monday, March 31st 2008

Cellular South Digitizes Retail Store

Cellular South is updating its Ridgeland, MS retail store to push web offerings in an effort to emphasize its updated business strategy, reports DM News. The new store is designed to mirror the layout of the website. There will be a total of 26 computer terminals, and 23 employees will guide customers through the process of using the company's website, which was also given a facelift. Ultima  [...]
Posted: Friday, March 21st 2008

Three in Ten US Mobile Users Recall Seeing Mobile Ads

More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.   [...]
Posted: Monday, January 14th 2008

Mobile Phone Use Is Up, Interest in Mobile Marketing Isn't Down

The importance of mobile phones continues to increase among all age groups, as usage of features and applications related to mobile marketing (such as text-messaging) become more mainstream, according to the third-annual Mobile Attitude and Usage Study by the Mobile Marketing Association (MMA),   [...]
Posted: Wednesday, November 21st 2007

50% of Mobile Phone Application Revenue from Location-Based Services

With GPS available on more new mobile devices -- some 130 million GPS-capable handsets are in use in the US -- consumer demand for location-based services (LBS), such as navigation, is growing, according to a mobile-applications report by Telephia, a service of The Nielsen Company,   [...]
Posted: Thursday, November 1st 2007

Mobile Video Audience Expands Like Wildfire

The audience for mobile video in the US, which totals 8 million in August viewing from a carrier deck or referred video content, is up 34 percent from January, according to M:Metrics, reports MarketingCharts. That's just 3.7 percent of US mobile subscribers, but the growth rate i  [...]
Posted: Wednesday, October 31st 2007

Mobile Broadcast TV to Hit 120MM Users by 2012

Nearly 120 million mobile users in over 40 countries are may have broadcast TV services by 2012, compared with less than 12 million in 2007. And DVB-H will serve as the dominant transmission standard, according to a new report from Juniper Research, writes   [...]
Posted: Monday, October 1st 2007

Mobile Phone Penetration 84 Percent, Wireless Revenue $155B by Year's End

Some 84 percent of the US population will have mobile phones by the end of 2007, with that proportion surpassing 100 percent in 2013, SNL Kagan estimates, according to MarketingCharts. Figures include consumer, business and double-mobile-phone users. SNL Kagan also   [...]
Posted: Monday, August 27th 2007

Mobile Local Search Dampened by Poor UK Weather

Rain-shy mobile phone users played it safe in a wet early summer, making fewer searches for places of interest to spend the day out in the UK, according to m-spatial's Q2 Mobile Local Search Index 2007, reports MarketingCharts. Compared with the year-ago quarter, there were decreases in searches for history and culture (down 16 perce  [...]
Posted: Friday, August 24th 2007

Mobile Social Networking Has 12.3 Million Friends in US and Western Europe

12.3 million consumers in the US and Western Europe report accessing a social networking site with a mobile device in June, according to the first measurement by M:Metrics of mobile social networking, writes MarketingCharts (  [...]
Posted: Tuesday, August 21st 2007

Mobile Addiction? Sprint Launches Cold Turkey User Experiment

Sprint is launching the SprintSpeed Blog Experiment, during which it will strip seven of its employees of their cellphones or Blackberries for a week and ask them to blog about the experience. According to Kapica's Cyberia, the experiment includes a cross-section of mobile users, from a working mother who checks email on her Blackb  [...]
Posted: Thursday, August 16th 2007

Nokia Cuts Mobile GPS Orientation Time by Over Half

Adding promise to the future of location-based online services, Nokia has launched a service that cuts the time a GPS-based mobile phone takes to pinpoint its geographical position. ZDNet reports that the service, available for owners of its N95 smartphone, will cut start-up time from three minutes to one minute in most countries. GPS' current location orientation speed has dampened interest mobile-ba  [...]
Posted: Friday, July 20th 2007

Jingle Awarded Patent for Ad-Supported 411

Jingle Networks has been awarded a US Patent "for providing telephone directory assistance service in which a telephone user calls to the system and the system will, based on the requested number or type of service, hear a recorded advertisement,” reports TechCrunch. The service is better known to users as 1-800-FREE-411. The company has raised $60 million and is pulling i  [...]
Posted: Monday, June 18th 2007

EasyJet Owner to Launch Easy Mobile

Owner of low-cost airliner EasyJet, Stelios Haji-Ioannou, is restarting an MVNO called Easy Mobile, which originally shut its doors after a nine-month run in 2006, reports NewTeeVee. Easy Mobile operates under an ad-supported model that makes calls free for subscribers. L  [...]
Posted: Friday, June 15th 2007

Major Labels Struggle to Find Solution in Digital Era of Music

The Big Four record labels - EMI, Sony BMG, Universal and Warner Music - have embraced digital music but continue to search for the best business model, reports Business Week. Increasingly, the Big Four are looking to mobile phones as a sales channel. Ringtones accounted for 40 percent of their digital music revenue last year. Fueling this was a rash of ne  [...]
Posted: Thursday, June 14th 2007

Sonopia Sparks Niche Telecom

The National Wildlife Federation is selling branded phones to send info to five million  registered members, reports The New York Times, as well as novelty ringtones like croaking frogs. Another non-profit, the American Student Medical Association, thinks offering cellphones in addition to credit cards will create buzz and conversation about the organizat  [...]
Posted: Monday, May 7th 2007

Mobile Web Surfers a Growing Minority, Most Use Search

Some 30 percent of mobile users access the internet via their mobile devices, but 75 percent of those who do also conduct searches, relying mostly on the major search engines rather than carriers' mobile platforms, according to a study by digital marketing agency iCrossing, writes   [...]
Posted: Thursday, May 3rd 2007