Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » women | 2 | 237 |
| » worst practices | 7 | 232 |
| » Youth | 16 | 223 |
DOOH at Doctors' Offices, Convenience Stores. What's Next?
Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. " [...]
Posted: Wednesday, August 25th 2010
Marketing Data RoundUp: Digital advertising clobbered by traditional media
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Digital Advertising Clobbered by Traditional Media
Traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising, according to a survey of 1,200 people by the digital marketing show [...]
Posted: Friday, August 20th 2010
Industry Buzz & News: 5/18/10
Campaign & Creatives:
Fan-generated ads: uninspired, cynical and just downright bad.
Privacy:
MySpace simplifies privacy settings.
Forget cookies, your browser has fingerprints, [...]
Posted: Tuesday, May 18th 2010
Mobile Location Center Licensing Revenues to Reach $1.8B
Mobile location center (MLC) licensing revenues will grow from $560 million in 2010 to $1.8 billion in 2015, at which point they will reach saturation, according to ABI Research.
US Share of Global MLC Licensing Market Diminishes
This year, the US is expected to represent roughly two-thirds of the global MLC licensing market. By 2011, [...]
Posted: Wednesday, March 24th 2010
Embedded Mobile Traffic Rapidly Grows
Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research.
ABI Research estimates that nearly 7,900 petabytes of data will be sent from embedded computing devices in 2014, [...]
Posted: Tuesday, March 2nd 2010
Online Video Replaces DVR
The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen.
Online Video - The New DVR?
The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV. [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 12/01/09
Ad Strategies:
NAA says behavioral advertising can help revive flagging revenues.
Email Marketing:
Holidays to restore e-mail marketing levels.
Cyber Monday:
Shoppers have retailers [...]
Posted: Tuesday, December 1st 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Toys R Us 'Mobilizes' Holiday Shoppers
Beginning the weekend of November 21-22, 2009, retailer Toys R Us will offer mobile shopping capabilities to its customers that go beyond just informational services. The move, which promises to take toy-buying to the next level, will offer transactional capability via mobile device, writes RetailerDaily.com.
M-Commerce in Action
Toys R [...]
Posted: Friday, November 20th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Industry Buzz & Snippets: 11/18/09
Online Ads:
New Google policy bans scammers for life.
More about Google taking action against scammers.
Media Strategies:
'YouTube Direct' aimed at citizen journalis [...]
Posted: Wednesday, November 18th 2009
New Apps Disable Texting while Driving
New applications and tech products are hitting the market that prevent teens - as well as adults - from distracted driving, and are being designed to disable the texting function of a cellphone while a car is in motion.
Texting while driving has been identified in many high-profile studies as a leading cause of accidents and one that is equal in danger to driving while intoxicated. Increasingly, [...]
Posted: Tuesday, November 17th 2009
Smartphones Cause Rise in Non-Voice Comms
The proliferation of smartphones in the US is driving a rapid rise in mobile-device usage for non-voice communications, including text messages, e-mail and mobile internet access, according to the lastest research from BIA/Kelsey, which said that this increase is likely to have a significant effect on future local mobile marketing plans.
The latest wave of Mobile Market View, a consumer study [...]
Posted: Tuesday, November 17th 2009
Industry Buzz & Snippets: 11/17/09
Media Strategies:
Plans for iPods and iPhones to carry advertising that won't turn off.
US consumers less willing to pay for online news.
All eyes on Murdoch as newspapers [...]
Posted: Tuesday, November 17th 2009