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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » email marketing | 6 | 58 |
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| » media convergence | 23 | 41 |
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| » mobile marketing | 45 | 19 |
| » multi-channel marketing | 3 | 61 |
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| » signs of what's to come | 37 | 27 |
| » small business | 2 | 62 |
| » spam & anti-spam | 1 | 63 |
| » Spanish-speaking | 4 | 60 |
| » technical innovation | 9 | 55 |
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| » travel | 2 | 62 |
| » user experience | 9 | 55 |
| » viral marketing & social media | 3 | 61 |
| » weblog marketing | 2 | 62 |
| » women | 2 | 62 |
| » worst practices | 4 | 60 |
| » Youth | 8 | 56 |
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Mobile Marketing Growth Stunted by Per-Message Fees
Per-message fees may kill the business model for SMS and MMS-based marketing, concluded a panel at the CTIA Wireless 2009 Mobile Life conference.
24% of consumers who have received an mobile-based offer respond to such messages, according to a July survey by the Direct Marketing Association.
Given that more than 2.6 billion text messages are sent every [...]
Posted: Thursday, April 2nd 2009
Most Mobile Phone Buyers are Influenced by Web WOM
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs, according to the Media Influence on Consumer Choice survey by Ad-ology, MarketingCharts [...]
Posted: Monday, October 20th 2008
US Catches Up to W. Europe in 3G Mobile Device Adoption
After a slower start than Western Europe, the United States caught up in adoption of 3G mobile, with 28.4 percent of American mobile subscribers having 3G devices vs. the average of 28.3 percent among the five largest Western Europe states, according to comScore, report [...]
Posted: Monday, September 8th 2008
US Teen Mobile Market Nearly Saturated
The number of teen mobile subscribers in the US surpassed 16 million in 2007 -- up 12 percent from 2006 -- but growth is stagnating, according to a report from market research consultancy MultiMedia Intelligence (MMI), writes MarketingCharts.
Despite this increase, wireless penetr [...]
Posted: Wednesday, July 16th 2008
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
Americans Search-Happy for iPhone Info, Rely Most on Google
1.3 million people conducted 6.9 million searches for iPhone-related terms in April, an inordinate majority of them conducted via Google, according to a study on "iPhone"-related search terms based on data from the comScore Marketer service, writes MarketingCharts.
Consumers have searched on a [...]
Posted: Monday, June 30th 2008
Most Don't Plan to Buy iPhone, but Lower-Priced 3G May Change Minds
41 percent of those that don't intend to purchase an iPhone are deterred by its price, but the lower-priced new iPhone 3G may change their minds.
Moreover, 42 percent of online consumers surveyed are already considering an iPhone purchase, finds -- MarketingCharts writes.
The [...]
Posted: Monday, June 23rd 2008
Mobile Commerce Accelerates
Some 9 million US mobile subscribers have used their mobile phone to pay for goods or services, and half of all data users (49 percent) say they expect to participate in mobile commerce in the future, according to Nielsen Mobile figures issued at the Internet Retailer Conference and Exhibition in Chicago.
Among the findings presented:
As of Q1 2008, 3.6 percent of US mobile subscribers -- [...]
Posted: Friday, June 20th 2008
Wireless Phone Advertisers Spent $4 Billion on Ads in '07
Advertisers in the Wireless Telephone Services category spent nearly $4.1 billion in 2007 -- an increase of $431 million (12 percent) over 2006, according to a Nielsen Monitor-Plus and Nielsen Mobile analysis of advertising for wireless/mobile phones and multi-function phones, [...]
Posted: Thursday, May 29th 2008
Consumers Want More Mobile Web Service and App Choices, Control
Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts [...]
Posted: Friday, May 23rd 2008
As Mobiles Replace Landlines, Telephone Survey Integrity Threatened
Nearly one out of six US homes (15.8 percent) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from the Centers for Disease Control and Prevention (CDC), [...]
Posted: Tuesday, May 20th 2008
100 Most Influential Technology Vendors of 2008 Named
The top 3 technology vendors among software, hardware, and service providers are Microsoft, Oracle and SAP, reports the Aberdeen Group's Annual State of the Market Report, which for the first time includes a list of Top 100 firms, writes MarketingCharts.
Technology vendors that are household names -- [...]
Posted: Wednesday, May 14th 2008
iPhone Users Satisfied, but Many Carry Second Mobile Phone
Users claim the iPhone lives up to the hype, in some cases even displacing laptops for on-the-go 'net browsing.
Even so, many iPhone owners still carry a second phone, according to a Rubicon Consulting study, writes MarketingCharts.
[...]
Posted: Monday, May 12th 2008
To Adopt Mobile P2P Payments, Consumers Want Speed and Security
Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts [...]
Posted: Friday, March 28th 2008
Consumer Attitudes toward Mobile Multimedia Shift; So Too Operator Roles
Mobile subscribers' perception of their mobile operators has shifted: 66 percent view them as data connectivity providers, but 20 percent view them as aggregators and providers of multimedia content and services, according to a 3-ple Media survey, [...]
Posted: Wednesday, March 19th 2008
On-the-Go Mobile Purchases, Banking on the Rise
One in four cell phone users with mobile internet access use their devices to buy goods and services online.
And nearly one in five say they would like to someday use cell phones as a "mobile wallet," finds a Harris Interactive study, MarketingCharts reports.
[...]
Posted: Monday, March 17th 2008
6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) -- [...]
Posted: Friday, March 7th 2008
TNS: US Ad Spend Grew 0.2% in First Nine Months of '07
Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts.
Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of th [...]
Posted: Wednesday, December 12th 2007
Mobile Phone Use Is Up, Interest in Mobile Marketing Isn't Down
The importance of mobile phones continues to increase among all age groups, as usage of features and applications related to mobile marketing (such as text-messaging) become more mainstream, according to the third-annual Mobile Attitude and Usage Study by the Mobile Marketing Association (MMA), [...]
Posted: Wednesday, November 21st 2007