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Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

Google Launches Mobile Personalized Homepage

Click to enlarge Google launched a mobile version of its personalized homep  [...]
Posted: Monday, January 16th 2006

Seven Digital Marketing Predictions for 2006

eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users   [...]
Posted: Friday, January 13th 2006

Google Seeks Mobile Click-to-Call Ad Patent

A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine  [...]
Posted: Thursday, January 12th 2006

BK Signals Super Bowl Return with Texting Campaign

Burger King is marking its return to Super Bowl advertising with a text-messaging campaign - "Text to Score," conducted in conjunction with Sprint - reports AdWeek. Starting today (Monday), Burger King customers will have a chance to enter a sweepstakes to win a trip to the Super Bowl (Dec. 5, in Detroit) by texting codes found on BK Chicken Fries containers. Burger King will give away 20 trips fo  [...]
Posted: Monday, January 9th 2006

'Yahoo Go': Mobile, TV, PC Services without a Browser

Click to enlarge Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go  [...]
Posted: Friday, January 6th 2006

Verizon, Microsoft Music Pact to Confront iPod

Verizon Wireless, the second-largest cell phone carrier, has partnered with the largest software company, Microsoft, to turn the cell phone into a music player and challenge rival music services from Apple and Sprint, reports Red Herring. Verizon's service, V Cast Music, announced on Thursday, enables users to play, buy, download music via a mobile phone or  [...]
Posted: Friday, January 6th 2006

Wireless Hotline Answers Questions within Minutes

A technology startup is offering answers to questions from business travelers who have no access to the internet, writes The New York Times (  [...]
Posted: Monday, January 2nd 2006

AT&T to Launch Massive Campaign

AT&T's huge brand campaign, slated for 2006, will have a large online component that will be consistent with the look and feel of the offline campaign, ClickZ writes, but the company was tight-lipped about the details. The campaign launch will take place on New Year's Eve; it will include a digital billboard in Times Square  [...]
Posted: Thursday, December 29th 2005

Verizon to Offer Wireless Music Downloads, Challenge iTunes

Verizon plans to launch, on January 16, a music-download service wirelessly, via mobile phones onto Windows PCs, writes CNET. Called V Cast Music, the service is intended to compete with Apple's iTunes and other, and it would give Microsoft, which is Verizon's partner in the project, a better foothold in mobile services. The service will be available via Circuit City, Verizon Wireless stores   [...]
Posted: Friday, December 23rd 2005

Texas to Get High-Speed Net Access via Power Lines

Two Texas companies - Current Communications Group and TXU Electric Delivery -plan to offer high-speed internet service over the power grid, reports CNET. Some two million homes and businesses in northern Texas would be able to subscribe to the new service after the network is completed. Current Communications has built a similar network over Cincinnati's power lines and will design, build and   [...]
Posted: Wednesday, December 21st 2005

eMarketer: 15 Million U.S. Mobile TV Users by 2009

eMarketer forecasts that the number of U.S. consumers who watch TV on mobile phones will reach 15.0 million in 2009, up from 1.2 million this year and an estimated 3.0 million in 2006. Major media, telecommunications and entertainment companies are betting on mobile content, thus providing a new platform for marketers. "Just as online video advertising has taken off because of the way it blends video's high brand engagement with the Int  [...]
Posted: Friday, December 16th 2005

Gmail Access Now Available via Mobile Phones

Through Gmail Mobile, Google is now offering Gmail on cell phones,   [...]
Posted: Friday, December 16th 2005

Online Display Ads Down from October Peak

Though more online display ad impressions were served in November - 115.2 billion - than any other month from March to September, that was still down nearly 7.5 percent from the 124.5 billion served in October, writes MediaPost, citing new figures from Nielsen/NetRatings AdRelevance. Once again, email sites accounted for the largest share of ad impressions - 26.7 percent - up from 20.8 percent  [...]
Posted: Thursday, December 15th 2005

Microsoft, MCI Partner for Internet Phone Service

Microsoft and MCI have partnered to offer calls from PCs to standard phones, but for now Microsoft's Windows Live Call, to be tested beginning this week, will offer only outbound calls from PCs to regular phones - unlike the services of some of its major rivals, which also offer the ability to receive calls on PC's from phones - writes the Seattle Post-Intelligencer. Moreover, the per  [...]
Posted: Tuesday, December 13th 2005

MobiTV Sells Vid Ads on Phones; Jeep, Axe Sign up

Click to enlarge MobiTV, a self-described "cable TV network for mobile phones" that has half a million subscribers for its live TV and content sub  [...]
Posted: Monday, December 12th 2005

Mobile Phone Banner Ad Guidelines Issued

Though text messaging is a more popular way of reaching consumers on their mobile phones, and wireless banner advertising is all but insignificant at this point, the Mobile Marketing Association (MMA) ad standards committee, which includes representatives of Enpocket, Nextel, The Weather Channel Interactive and   [...]
Posted: Friday, December 9th 2005

Yahoo Voice Calls Confront Skype, Telcos

The latest version of Yahoo Messenger - the text, voice and video communications application to be released in the coming days - will allow computer users to make and receive calls from phones at rates that undercut those of rival Skype (owned by eBay) and traditional phone companies, reports Reuters. Yahoo's "Phone Out" will offer low per-  [...]
Posted: Thursday, December 8th 2005

Verizon to Sell Off Directories Business

Verizon Communications announced Sunday that it was considering a spinoff or sale of its directories publishing business, Verizon Information Services (VIS), which includes SuperPages.com, a competitor in the local search and pay-per-click market, reports InternetNews. A redesign in February added pay-per-click ads on the site's pages in partnership with FindWhat. SuperPages.com also syndicates listings to MSN and InfoSpace.   [...]
Posted: Tuesday, December 6th 2005

BellSouth, AT&T Launch YellowPages.com

Click to enlarge BellSouth and AT&T (SBC) have finally launched YellowPages.com, a na  [...]
Posted: Friday, December 2nd 2005