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Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

Mobile networks are “teeming with streaming,” finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,” based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. The news is good for  [...]
Posted: Thursday, April 26th 2012

Marketing Data RoundUp: One-quarter U.S. homes rely solely on wireless phones | 14.5% of marketing pros don't use Twitter

One-quarter U.S. Homes Use Only Wireless Now More than a quarter of U.S. homes have no landlines, relying instead on a wireless connection - a number that has doubled in the space of three years, according to a new survey [PDF] by the Centers for Disease Control and Prevention's National Center for Health Statistics. Every state saw a rise in the percentage of wireless-only homes, with the highest being Arkansas  [...]
Posted: Monday, April 25th 2011

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Marketing Data RoundUp: Digital advertising clobbered by traditional media

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Digital Advertising Clobbered by Traditional Media Traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising, according to a survey of 1,200 people by the digital marketing show  [...]
Posted: Friday, August 20th 2010

Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts

Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek   [...]
Posted: Monday, June 28th 2010

Smartphone Owners Misunderstand 4G

Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete. Users Incorrectly Think Smartphones Offer 4G Although 4G smartphones are available in most global markets and Sprint recently annou  [...]
Posted: Monday, April 12th 2010

Smartphones Projected to Overtake Feature Phones Next Year

Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company. Smartphones Set for Rapid Growth Although only 21% of American wireless subscribers were using a smartphone as of Q4 2009 compared to 19% in Q3 2009 and 14% at the end of 2008, Nielsen expects smartp  [...]
Posted: Monday, March 29th 2010

Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]
Posted: Wednesday, March 24th 2010

Mobile Location Center Licensing Revenues to Reach $1.8B

Mobile location center (MLC) licensing revenues will grow from $560 million in 2010 to $1.8 billion in 2015, at which point they will reach saturation, according to ABI Research. US Share of Global MLC Licensing Market Diminishes This year, the US is expected to represent roughly two-thirds of the global MLC licensing market. By 2011,  [...]
Posted: Wednesday, March 24th 2010

Industry Buzz & News: 3/15/10

Ad Technologies: Exploring ways to build a better consumer profile. Google-funded Pixazza courts advertisers with new platform. Legal/Regulatory: U.S. to roll out major broadband pol  [...]
Posted: Monday, March 15th 2010

Embedded Mobile Traffic Rapidly Grows

Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research. ABI Research estimates that nearly 7,900 petabytes of data will be sent from embedded computing devices in 2014,   [...]
Posted: Tuesday, March 2nd 2010

Industry Buzz & News: 02/24/10

Social Media: Google Buzz boosts sharing on Google reader by 35%. Tweets come to Yahoo search. IHOP scores big on Twitter but still doesn't join. Ad Tech  [...]
Posted: Wednesday, February 24th 2010

M2M Represents Opportunity for Mobile Operators

There will be approximately 412 million machine-to-machine (M2M) mobile connected devices in the marketplace by 2014, according to a new report from Juniper Research Limited. Although the M2M device market is immature and fragmented with small players, Juniper Research says device manufacturers have been focusing on M2M for some time and component costs have signi  [...]
Posted: Friday, February 12th 2010

Industry Buzz & Snippets: 02/12/10

Ad Formats & Technologies: Facebook releases beta version of ad conversion tracking. Yahoo display strategy turns to OPA ad formats in effort to drive premium prices. Scotttrade   [...]
Posted: Friday, February 12th 2010

Industry Buzz & Snippets: 02/09/10

Analytics: 6 personas that Google Analytics can't track. Ad Targeting: Yahoo aims for more ad dollars from quick service restaurant  [...]
Posted: Tuesday, February 9th 2010

Online Video Replaces DVR

The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen. Online Video - The New DVR? The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV.  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 12/01/09

Ad Strategies: NAA says behavioral advertising can help revive flagging revenues. Email Marketing: Holidays to restore e-mail marketing levels. Cyber Monday: Shoppers have retailers   [...]
Posted: Tuesday, December 1st 2009

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]
Posted: Monday, November 30th 2009