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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 11 of 11
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Corporate IT Spend Dives in 4Q08 and Beyond
An accelerating collapse in US business spending has now reached historic proportions - causing record pullbacks in corporate IT spending in both the current 4th quarter 2009 and going forward into next year, according to a survey from ChangeWave Research, [...]
Posted: Wednesday, November 26th 2008
US Mobile Search Ad Revenues to Reach $1.4B in 2012
US mobile search advertising revenues will grow from $33.2 million in 2007 to $1.4 billion in 2012, or at a compound annual growth rate (CAGR) of 112 percent, according to a just-released forecast from The Kelsey Group (TKG), writes MarketingCharts.
[...]
Posted: Wednesday, September 12th 2007
Mobile Local Search Dampened by Poor UK Weather
Rain-shy mobile phone users played it safe in a wet early summer, making fewer searches for places of interest to spend the day out in the UK, according to m-spatial's Q2 Mobile Local Search Index 2007, reports MarketingCharts.
Compared with the year-ago quarter, there were decreases in searches for history and culture (down 16 perce [...]
Posted: Friday, August 24th 2007
AT&T's YellowPages.com Launches 2007 Ad Campaign
A new ad campaign for AT&T subsidiary YellowPages.com attempts to position the site as the online authority for local information, the company announced. The campaign will include a mix of early morning and late night network TV spots, high-profile cable TV spots and online placements designed to drive traffic to, and increase brand awareness of ,YellowPages.com. The campaign c [...]
Posted: Tuesday, February 20th 2007
BellSouth, AT&T Launch YellowPages.com
Click to enlarge
BellSouth and AT&T (SBC) have finally launched YellowPages.com, a na [...]
Posted: Friday, December 2nd 2005
YellowPages.com Taps GSD&M as Market Heats up
YellowPages.com, the online joint venture between BellSouth and SBC Communications, has chosen Omnicom's GSD&M of Austin, Texas, as its first agency of record, ClickZ reports. GSD&M is charged with helping the new company stand out in the highly contested local search market by building brand awareness, [...]
Posted: Friday, August 26th 2005
Cross-Media Adspend Articulated
eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa [...]
Posted: Thursday, December 9th 2004
Google-BellSouth Deal Focuses on Small Biz Hand Holding
AdAge: 2008 Market for Local Search Engine Ads: $2.5 Billion
AdAge reports on the making of the Google-BellSouth deal that has armies of the telephone company's salespeople pounding the pavement for Google search ads as well as BellSouth phonebook inventory. The theory behind the cooperation holds that small businesses - theoretically the next market to open up billions of dollars in internet search advertising - aren't savvy enough to ha [...]
Posted: Wednesday, November 3rd 2004
- Showing 1 - 11 of 11