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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Smartphone Owners Misunderstand 4G
Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete.
Users Incorrectly Think Smartphones Offer 4G
Although 4G smartphones are available in most global markets and Sprint recently annou [...]
Posted: Monday, April 12th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
Navigation Apps Get Smarter, More Social
Navigational applications are getting more smarter - or at least more solicitous - in the routes that they suggest to their users. At the same time, many are beginning to integrate social media elements into the offering as well.
The Route4Me iPhone application, which finds the shortest route for multi-destination trips, is one recent example.
Not There But Here
To get started, users input [...]
Posted: Thursday, February 11th 2010
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Web Traffic for Droid Launch Tops G1's
Though T-Mobile's G1 smartphone - introduced last year - and this year's Verizon Wireless Droid, have both seen precedent-setting, Android-based smartphone launches, Verizon's Droid campaign has attracted more web traffic than T-Mobile's G1 did last fall, according to an analysis by Compete.
The reason? Verizon Wireless teased consumers b [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
New Moon Gets New Blood On MySpace
The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere.
The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread [...]
Posted: Thursday, November 19th 2009
Vevo Music Gets A&T Ad Nod; Could Be Next Hulu
Vevo, an online music video service expected to launch later this year, has landed AT&T as an advertiser, both companies have announced.
According to Rio Caraeff, president and CEO of Vevo, and Chris Schembri, AT&T's VP of media services, AT&T will provide financial support to the music servic [...]
Posted: Wednesday, October 28th 2009
Industry Buzz & Snippets: 10/28/09
Media Strategies:
The WSJ's odd mobile application strategy.
Disney offers iPhone app.
Online Marketing Scams:
Gawker [...]
Posted: Wednesday, October 28th 2009
FCC Seeks to Modify Net Neutrality Guidelines
The FCC is expected to support modification of its four current principles of net neutrality to include a fifth: Tighter regulation of network management by internet service providers.
While a final vote might take place until the Spring of 2010, the move puts the issue front and center between consumers and internet [...]
Posted: Monday, September 21st 2009
Ready, Steady: 'Yahoo Mobile' Upgrades From 'Go'
Yahoo announced the coming of Yahoo Mobile, a long-awaited upgrade to its mobile web service, at the Barcelona GSMA World Mobile Congress.
The existing downloadable mobile service, Yahoo Go, is now part of the larger picture of Yahoo Mobile. Major features of the upgrade:
oneSearch - Mobile search, with voice-activated [...]
Posted: Wednesday, February 18th 2009
M-Labs Throws Wet Blanket Over Covert Traffic Throttlers
Measurement Labs, a new Google tool, enables users to check the quality of their broadband connections, pushing the issue of net neutrality into the open.
The casually-dubbed M-Labs was developed in partnership with the New America Foundation and Planet Labs. It is an open-source platform that researchers can use to find out information about broadband connections. Its experimental site offers Network Diagnostic Tools, Glasnost, Net [...]
Posted: Monday, February 2nd 2009
British Gov Drafts Eco- and Industry-Friendly Digital Plan
Yesterday the British government revealed a plan to boost its digital and communications industry, part of an effort to make the UK a competitive low carbon economy in the next 5 to 10 years.
In the interim report, Digital Britain Lord Carter, the British minister for communications, technology and broadcasting, listed 22 recommendations based on an analysis of broadcasting and the UK's digital infrastruc [...]
Posted: Friday, January 30th 2009
FCC Puts Wireless Spectrum Plan on Backburner
A project to avail portions of advanced wireless services-2 spectrum to telecommunications companies, in exchange for free nationwide public internet services, has been put on hold until next year, when the new administration takes office.
The Federal Communications Commission (FCC) canceled the meeting in which members would vote on the initiative soon after two Democratic lawmakers asked that it be temporarily suspended, Mediapost [...]
Posted: Tuesday, December 16th 2008
Mobile Texting Plays Leading Role in Love, Dating 2.0
40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships.
And nearly one-third say their wireless phone has saved them from a bad date, according to research from AT&T, [...]
Posted: Friday, December 12th 2008
Mobile Users Tolerate Ads for Lower Bill
Two-thirds (61%) of mobile users would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts [...]
Posted: Thursday, November 20th 2008