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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
The Mysteries of 4G Promotion
Verizon is offering, again, its double data promotion, giving users a chance to sign up for 4 GBs of data for $30 and a 10 GB plan for $50. It also plans to offer bundles of data and mobile hotspot functionality. Verizon’s timing, though, is unfortunate in that it was just skewered on Saturday Night Live for its confusing offers.
To be sure, Verizon could easily have been a proxy for all wireless companies that confuse or mislead companies with their offers. "Leave it to [...]
Posted: Monday, February 13th 2012
Marketing Data RoundUp: One-quarter U.S. homes rely solely on wireless phones | 14.5% of marketing pros don't use Twitter
One-quarter U.S. Homes Use Only Wireless Now
More than a quarter of U.S. homes have no landlines, relying instead on a wireless connection - a number that has doubled in the space of three years, according to a new survey [PDF] by the Centers for Disease Control and Prevention's National Center for Health Statistics. Every state saw a rise in the percentage of wireless-only homes, with the highest being Arkansas [...]
Posted: Monday, April 25th 2011
Android Surpasses iOS with Smartphone Users
Android surpassed iOS as the most popular US smartphone platform for the first time in December 2010, according to the new Mobile Mix report from Millennial Media. Mobile Mix data indicates 46% of smartphones running on the Millennial network used the Android platform, while 32% used iOS. The only other smartphone platform with a substantial share was RIM (16%).
In addition, six in 10 mob [...]
Posted: Thursday, January 13th 2011
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Marketing Data Wrapup: Bing Grows l Online Holiday Spending
[...]
Posted: Thursday, December 23rd 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
Industry Buzz & News: 5/18/10
Campaign & Creatives:
Fan-generated ads: uninspired, cynical and just downright bad.
Privacy:
MySpace simplifies privacy settings.
Forget cookies, your browser has fingerprints, [...]
Posted: Tuesday, May 18th 2010
Smartphone Owners Misunderstand 4G
Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete.
Users Incorrectly Think Smartphones Offer 4G
Although 4G smartphones are available in most global markets and Sprint recently annou [...]
Posted: Monday, April 12th 2010
Smartphones Projected to Overtake Feature Phones Next Year
Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company.
Smartphones Set for Rapid Growth
Although only 21% of American wireless subscribers were using a smartphone as of Q4 2009 compared to 19% in Q3 2009 and 14% at the end of 2008, Nielsen expects smartp [...]
Posted: Monday, March 29th 2010
Mobile Location Center Licensing Revenues to Reach $1.8B
Mobile location center (MLC) licensing revenues will grow from $560 million in 2010 to $1.8 billion in 2015, at which point they will reach saturation, according to ABI Research.
US Share of Global MLC Licensing Market Diminishes
This year, the US is expected to represent roughly two-thirds of the global MLC licensing market. By 2011, [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 3/15/10
Ad Technologies:
Exploring ways to build a better consumer profile.
Google-funded Pixazza courts advertisers with new platform.
Legal/Regulatory:
U.S. to roll out major broadband pol [...]
Posted: Monday, March 15th 2010
Industry Buzz & News: 3/11/10
Ad Technologies:
YouTube pulls the trigger on mobile ads.
Why ad blocking is devastating to the sites you love.
Technical Innovation:
Avatar director James Cameron: 3D promising, but caution [...]
Posted: Thursday, March 11th 2010
Embedded Mobile Traffic Rapidly Grows
Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research.
ABI Research estimates that nearly 7,900 petabytes of data will be sent from embedded computing devices in 2014, [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & News: 02/24/10
Social Media:
Google Buzz boosts sharing on Google reader by 35%.
Tweets come to Yahoo search.
IHOP scores big on Twitter but still doesn't join.
Ad Tech [...]
Posted: Wednesday, February 24th 2010
Industry Buzz & Snippets: 02/19/09
Smartphones:
Apple bumps 3G download cap to 20MB.
AT&T to offer Android smartphone.
Sprint 4G handset to launch by summer.
[...]
Posted: Friday, February 19th 2010
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
M2M Represents Opportunity for Mobile Operators
There will be approximately 412 million machine-to-machine (M2M) mobile connected devices in the marketplace by 2014, according to a new report from Juniper Research Limited.
Although the M2M device market is immature and fragmented with small players, Juniper Research says device manufacturers have been focusing on M2M for some time and component costs have signi [...]
Posted: Friday, February 12th 2010