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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

Mobile networks are “teeming with streaming,” finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,” based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. The news is good for  [...]

Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook

Business Buzz: Chirpify launches digital music platform Business Strategies: P&G Leans on Digital in Corporate-Image Push Corporations Must “Put on a Human Face” to   [...]

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]

Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis

Ad Technology: comScore Announces Date for First Quarter 2012 Financial Results Harvard Professor and Global Authority on Algorithmic Economics Joins Na  [...]

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]

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The Mysteries of 4G Promotion

Verizon is offering, again, its double data promotion, giving users a chance to sign up for 4 GBs of data for $30 and a 10 GB plan for $50. It also plans to offer bundles of data and mobile hotspot functionality. Verizon’s timing, though, is unfortunate in that it was just skewered on Saturday Night Live for its confusing offers. To be sure, Verizon could easily have been a proxy for all wireless companies that confuse or mislead companies with their offers.  "Leave it to   [...]

Marketing Data RoundUp: One-quarter U.S. homes rely solely on wireless phones | 14.5% of marketing pros don't use Twitter

One-quarter U.S. Homes Use Only Wireless Now More than a quarter of U.S. homes have no landlines, relying instead on a wireless connection - a number that has doubled in the space of three years, according to a new survey [PDF] by the Centers for Disease Control and Prevention's National Center for Health Statistics. Every state saw a rise in the percentage of wireless-only homes, with the highest being Arkansas  [...]

Android Surpasses iOS with Smartphone Users

Android surpassed iOS as the most popular US smartphone platform for the first time in December 2010, according to the new Mobile Mix report from Millennial Media. Mobile Mix data indicates 46% of smartphones running on the Millennial network used the Android platform, while 32% used iOS. The only other smartphone platform with a substantial share was RIM (16%). In addition, six in 10 mob  [...]

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Holiday Shoppers Take Mobile Barcode Scanning Mainstream

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Marketing Data Wrapup: Bing Grows l Online Holiday Spending

  [...]

Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts

Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek   [...]

Industry Buzz & News: 6/18/10

Campaigns & Creatives: Known faces are displacing the amateurs in online videos. Measurement & Analytics: HuffPo buys Adaptive Semantics, its first acquisition. Legal/Regulatory: Broadband provide  [...]

Industry Buzz & News: 6/17/10

Online Ad Market: Online news commands highest CPM. HP partners with Yahoo for targeted advertisements. Mobile search is   [...]

Industry Buzz & News: 5/21/10

Ad Technologies: Google's WebM draws praise, critiques. AdWords introduces click-to-call ads for mobile content and apps. Ad Agencies: Gannett   [...]

Smartphone Owners Misunderstand 4G

Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete. Users Incorrectly Think Smartphones Offer 4G Although 4G smartphones are available in most global markets and Sprint recently annou  [...]

Industry Buzz & News: 4/06/10

Publishing: Publishers see pricing opportunities with iPad. Agencies & Ad Departments: Pepsi, InBev's A-B join forces in landmark media pact. Social Media: Yelp strives to  [...]

Smartphones Projected to Overtake Feature Phones Next Year

Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company. Smartphones Set for Rapid Growth Although only 21% of American wireless subscribers were using a smartphone as of Q4 2009 compared to 19% in Q3 2009 and 14% at the end of 2008, Nielsen expects smartp  [...]

Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]

Industry Buzz & News: 3/15/10

Ad Technologies: Exploring ways to build a better consumer profile. Google-funded Pixazza courts advertisers with new platform. Legal/Regulatory: U.S. to roll out major broadband pol  [...]

Industry Buzz & News: 3/11/10

Ad Technologies: YouTube pulls the trigger on mobile ads. Why ad blocking is devastating to the sites you love. Technical Innovation: Avatar director James Cameron: 3D promising, but caution   [...]