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Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

Mobile networks are “teeming with streaming,” finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,” based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. The news is good for  [...]
Posted: Thursday, April 26th 2012

Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis

Ad Technology: comScore Announces Date for First Quarter 2012 Financial Results Harvard Professor and Global Authority on Algorithmic Economics Joins Na  [...]
Posted: Wednesday, April 18th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

The Mysteries of 4G Promotion

Verizon is offering, again, its double data promotion, giving users a chance to sign up for 4 GBs of data for $30 and a 10 GB plan for $50. It also plans to offer bundles of data and mobile hotspot functionality. Verizon’s timing, though, is unfortunate in that it was just skewered on Saturday Night Live for its confusing offers. To be sure, Verizon could easily have been a proxy for all wireless companies that confuse or mislead companies with their offers.  "Leave it to   [...]
Posted: Monday, February 13th 2012

Marketing Data RoundUp: One-quarter U.S. homes rely solely on wireless phones | 14.5% of marketing pros don't use Twitter

One-quarter U.S. Homes Use Only Wireless Now More than a quarter of U.S. homes have no landlines, relying instead on a wireless connection - a number that has doubled in the space of three years, according to a new survey [PDF] by the Centers for Disease Control and Prevention's National Center for Health Statistics. Every state saw a rise in the percentage of wireless-only homes, with the highest being Arkansas  [...]
Posted: Monday, April 25th 2011

Android Surpasses iOS with Smartphone Users

Android surpassed iOS as the most popular US smartphone platform for the first time in December 2010, according to the new Mobile Mix report from Millennial Media. Mobile Mix data indicates 46% of smartphones running on the Millennial network used the Android platform, while 32% used iOS. The only other smartphone platform with a substantial share was RIM (16%). In addition, six in 10 mob  [...]
Posted: Thursday, January 13th 2011

Holiday Shoppers Take Mobile Barcode Scanning Mainstream

  [...]
Posted: Thursday, December 23rd 2010

Marketing Data Wrapup: Bing Grows l Online Holiday Spending

  [...]
Posted: Thursday, December 23rd 2010

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Marketing Data RoundUp: Digital advertising clobbered by traditional media

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Digital Advertising Clobbered by Traditional Media Traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising, according to a survey of 1,200 people by the digital marketing show  [...]
Posted: Friday, August 20th 2010

Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts

Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek   [...]
Posted: Monday, June 28th 2010

Industry Buzz & News: 6/18/10

Campaigns & Creatives: Known faces are displacing the amateurs in online videos. Measurement & Analytics: HuffPo buys Adaptive Semantics, its first acquisition. Legal/Regulatory: Broadband provide  [...]
Posted: Friday, June 18th 2010

Industry Buzz & News: 6/17/10

Online Ad Market: Online news commands highest CPM. HP partners with Yahoo for targeted advertisements. Mobile search is   [...]
Posted: Thursday, June 17th 2010

Industry Buzz & News: 5/21/10

Ad Technologies: Google's WebM draws praise, critiques. AdWords introduces click-to-call ads for mobile content and apps. Ad Agencies: Gannett   [...]
Posted: Friday, May 21st 2010

Industry Buzz & News: 5/18/10

Campaign & Creatives: Fan-generated ads: uninspired, cynical and just downright bad. Privacy: MySpace simplifies privacy settings. Forget cookies, your browser has fingerprints,   [...]
Posted: Tuesday, May 18th 2010

Smartphone Owners Misunderstand 4G

Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete. Users Incorrectly Think Smartphones Offer 4G Although 4G smartphones are available in most global markets and Sprint recently annou  [...]
Posted: Monday, April 12th 2010

Industry Buzz & News: 4/06/10

Publishing: Publishers see pricing opportunities with iPad. Agencies & Ad Departments: Pepsi, InBev's A-B join forces in landmark media pact. Social Media: Yelp strives to  [...]
Posted: Tuesday, April 6th 2010

Smartphones Projected to Overtake Feature Phones Next Year

Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company. Smartphones Set for Rapid Growth Although only 21% of American wireless subscribers were using a smartphone as of Q4 2009 compared to 19% in Q3 2009 and 14% at the end of 2008, Nielsen expects smartp  [...]
Posted: Monday, March 29th 2010

Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]
Posted: Wednesday, March 24th 2010

Mobile Location Center Licensing Revenues to Reach $1.8B

Mobile location center (MLC) licensing revenues will grow from $560 million in 2010 to $1.8 billion in 2015, at which point they will reach saturation, according to ABI Research. US Share of Global MLC Licensing Market Diminishes This year, the US is expected to represent roughly two-thirds of the global MLC licensing market. By 2011,  [...]
Posted: Wednesday, March 24th 2010