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'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

Goodby Describes Digital Evolution at Adweek Con

SF-based agency Goodby, Silverstein & Partners described its "Digital Evolution" at Adweek's Creative Conference: Mashup 2007 yesterday. Multi-talented creatives hired across fields -- ranging from academic environments, media labs and design firms -- helped Goodby implement the current HP campaign, "The computer is personal again," where famous hands tell the world what's inside their PCs. The campaign was inspired by a resume film from Goodby new-hire Pete Connolly. The HP  [...]
Posted: Friday, October 26th 2007

comScore: Users Just Not That Into Mobile TV

Both awareness of and interest in watching TV on a mobile device are low, reports MediaWeek. The findings come from comScore, which surveyed over 2,000 mobile users. 41 percent of men and 59 percent of women said they were not interested in watching TV shows on their mobile devices. Usage of mobile TV remains very much in the early adopter stage and is primarily made up of young men. 65 per  [...]
Posted: Wednesday, April 25th 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Customers Help Quell 'Dell Hell' Heat

Once plagued with problems, Dell turned to its customers to help solve them, according to one-time ultra-critical Jeff Jarvis of BuzzMachine, who calls Dell's move not crowdsourcing but crowdmanaging. "Things began to turn around when Dell opened a company blog, which was off to a puffy start until Lionel, the chief blogger, entered, speaking with customers in an honest, direct, humble, and human voice. Next they put together a team to reach out to bloggers who had problems. They  [...]
Posted: Friday, April 6th 2007

Microsoft Offers to Pay Companies for Using Live Search

Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports. The credits can be redeemed for products and training. Search blogger John Battelle   [...]
Posted: Monday, March 19th 2007

iPhone a Case Study for Media Buyers on Web's Influence

The announcement of the iPhone earlier this month provided media-buying agencies with the ultimate case study on how internet commentators such as bloggers can affect the fortunes of a big consumer product launch, in advance of any conventional marketing spend, writes The Financial Times.   [...]
Posted: Wednesday, January 31st 2007

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Study: Tech Strengthens Family Ties

A new study finds that although technology now allows families to jam 43 hours worth of activities into a 24-hour day, it also makes communication between family members much easier. One of the key findings of the study was that technological advances create more hectic lives for online families, but also give them the tools to increase communication with other family members. Seventy percent of respondents said technology helps them stay connected with their family, and half of the  [...]
Posted: Thursday, September 28th 2006

'Precious' Ringtones via Bluetooth Subway Ads in Toronto

An ad in a Toronto subway for the new Lord of the Rings musical distributes a free ringtone from the musical to those passing by who activate their bluetooth or infrared device and successfully point it at the Elvish Bluetooth Relic, writes Jon Hung on the Nuosis blog (via Adrants   [...]
Posted: Thursday, April 20th 2006

RealNetworks' Fee vs. Free Efforts too Aggressive

Wired: Find the Download in a Haystack RealNetworks' media player may be "free," but it certainly takes some searching to find the download. It is often hidden in relatively fine print and behind offers for fee-based versions that confuse visitors. This might help explain why Real's paid subscriber rate is so high, but it also explains why many video providers are starting to move to other technologies, like A  [...]
Posted: Tuesday, April 6th 2004

How Cisco Uses Email as a Personal Sales Tool

ClickZ: Leveraging One-to-One E-Mail Marketing I've been paying attention to email marketing for a long time, and most companies do a really crap job of it. The direct marketing approach to email is so tired and futile in the face of spam. For a while now, I've been yammering that the true killer app for email is CRM. This case study is a brilliant example of that. Cisco, working with   [...]
Posted: Thursday, June 26th 2003