Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 117 | 229 |
| » ad pricing | 3 | 343 |
| » ad selling | 28 | 318 |
| » ad targeting | 38 | 308 |
| » ad technologies & vendors | 40 | 306 |
| » advertainment | 42 | 304 |
| » Advertising | 1 | 345 |
| » agencies & ad departments | 12 | 334 |
| » alternative marketing | 75 | 271 |
| » Asia/Pacific | 25 | 321 |
| » automotive | 3 | 343 |
| » b2b | 2 | 344 |
| » best practices | 27 | 319 |
| » biz buzz | 109 | 237 |
| » branding | 43 | 303 |
| » broadband | 99 | 247 |
| » campaigns & creatives of note | 20 | 326 |
| » case studies | 4 | 342 |
| » co-op marketing & partnerships | 54 | 292 |
| » consumer packaged goods | 32 | 314 |
| » cross media | 46 | 300 |
| » deep coverage | 1 | 345 |
| » demographics | 68 | 278 |
| » direct marketing | 18 | 328 |
| » domain names | 6 | 340 |
| » don't believe the hype | 8 | 338 |
| » e-commerce | 77 | 269 |
| » email marketing | 6 | 340 |
| » Europe | 31 | 315 |
| » events | 5 | 341 |
| » finance | 13 | 333 |
| » global | 12 | 334 |
| » healthcare | 4 | 342 |
| » I-PR & business communications | 4 | 342 |
| » instant messaging marketing | 6 | 340 |
| » intrusive formats | 5 | 341 |
| » Latin America | 5 | 341 |
| » legal, government & regulation | 37 | 309 |
| » loyalty & retention | 18 | 328 |
| » major account moves | 5 | 341 |
| » major brands | 65 | 281 |
| » major players news | 136 | 210 |
| » measurement & analytics | 21 | 325 |
| » media convergence | 99 | 247 |
| » minorities | 3 | 343 |
| » mobile marketing | 56 | 290 |
| » multi-channel marketing | 19 | 327 |
| » new and improved | 52 | 294 |
| » nonsense & parodies | 5 | 341 |
| » online ad market | 38 | 308 |
| » pearls of wisdom | 5 | 341 |
| » people | 18 | 328 |
| » personalization | 15 | 331 |
| » political parties & organizations | 3 | 343 |
| » privacy | 8 | 338 |
| » promotions | 8 | 338 |
| » publishing | 52 | 294 |
| » real estate | 1 | 345 |
| » research & stats | 82 | 264 |
| » rich media | 40 | 306 |
| » Sales | 1 | 345 |
| » search engine marketing | 11 | 335 |
| » seniors | 1 | 345 |
| » sex sells | 1 | 345 |
| » signs of doom | 17 | 329 |
| » signs of recovery | 4 | 342 |
| » signs of what's to come | 148 | 198 |
| » small business | 1 | 345 |
| » Spanish-speaking | 3 | 343 |
| » syndication & RSS | 6 | 340 |
| » technical innovation | 62 | 284 |
| » telecom | 34 | 312 |
| » text ads | 6 | 340 |
| » tools & software | 81 | 265 |
| » top stories | 19 | 327 |
| » travel | 4 | 342 |
| » user experience | 129 | 217 |
| » Verticals & Sector | 1 | 345 |
| » viral marketing & social media | 19 | 327 |
| » weblog marketing | 8 | 338 |
| » women | 10 | 336 |
| » worst practices | 21 | 325 |
| » Youth | 44 | 302 |
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
High-Tech College Students to Spend $6.5M on Gadgets
College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey, [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
To Protect Economy, China Sets Limits on Virtual Currency
Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports.
The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or [...]
Posted: Wednesday, July 1st 2009
Pro Video Platform Provider Raises $1.6M in Series A
Tvinci, a Tel Aviv-based firm that specializes in customizable platforms for live and on-demand TV environments, has raised $1.6 million in Series A funding.
Investors Zohar Gilon and Keidan Capital Group led the round.
Tvinci targets mobile operators and pay-TV providers, but the company plans to expand its target demo to online publishers, ISPs and broadcast networks. Its offerings include a platform that supports interactive video, typically for professional 'net-based content.
On th [...]
Posted: Wednesday, February 11th 2009
Concurrent-Running Apps on iPhone: Pros and Cons
Rising to the challenge proffered by rivals like Palm, whose iPhone-reminiscent Palm Pre lets users run apps concurrently, armchair speculators suggest Apple may develop similar technology for a future version of its mobile unit.
The iPhone has been hailed as a boon to [...]
Posted: Thursday, February 5th 2009
Only 6% of US Households Not Digital-TV Ready
Though an overwhelming majority of US households are ready for the changeover to all-digital television next month, 5.7% -- 6.5 million homes -- remain unprepared and would not be able to receive TV at all if the switch occurred today, reports The Nielsen Company.
[...]
Posted: Tuesday, January 27th 2009
Melding Media Spawns Fragmented Communications Landscape
As Americans buy products, seek information, plan social lives, and make personal and business decisions, the lines between media channels in the 21st century are becoming increasingly blurred, according to a survey from Ketchum and the USC Annenberg Strategic Public Relations Center.
The third annual US Media Myths & Realities survey was conducted in the US [...]
Posted: Thursday, January 15th 2009
AdMob Tracks iPhone App Downloads, Ad Conversions
Mobile ad firm AdMob launched Download Tracking for iPhone Apps, a means for marketers to monitor App Store conversion rates.
Apple's App Store enables third-party developers to build, then sell, games and mobile services to iPhone and iPod touch users. By early December, the store surpassed three hundred million downloads. It went live in July.
AdMob's [...]
Posted: Wednesday, January 7th 2009
Slight Lull in E-Commerce Sales Growth, Despite Record One-Day Sales
E-commerce sales during the most recent work week (December 8-12) declined a marginal 1%, although December 9 emerged as the highest online spending day on record, accounting for $887 million in sales, according to comScore, writes Retailer Daily.
Previously, Green Monday of last [...]
Posted: Tuesday, December 16th 2008
NetShelter Helps Marketers Engage Site Readers in 'Dialogue'
NetShelter has launched an offering that enables marketers, publishers and consumers to communicate openly about products and services.
Headed by SVP/Media and Chief Publisher Patrick Houston, the Open Media Platform targets marketers that wish to embed ads on contextually relevant sites while engaging users in an "ongoing dialogue more deeply than ever before."
"We open the conversation to [our] audience of more than 50 million unique visitors and [...]
Posted: Wednesday, December 3rd 2008
Uni Devs Hack Victoria's Secret Collegiate Campaign
Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley.
I [...]
Posted: Tuesday, November 25th 2008
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008
Introducing the Microsoft Store: Online Bastion of MSFT Merch
Microsoft -- one of the biggest and longest-standing hardware, software and online enterprises in the world -- has finally launched an online Microsoft Store.
The Store was previously available to residents in the United Kingdom, Germany and Korea. Moving forward, US-based users may purchase games, software like Office 2007 or new Zunes for shipping or download (in the case of games or software), among other items.
Users concerned about do [...]
Posted: Friday, November 14th 2008