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Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 11/10/09

Online Ad Strategies: Groups redirect health-care ads to cheer and jeer Democrats. Local online to grow 12% in 2009; will slow next year. Burberry looks online for ways to gain customers. Se  [...]
Posted: Tuesday, November 10th 2009

Industry Buzz & Snippets: 11/06/09

Ad Strategies: The problem with social media agencies. News Corp.'s Miller: Will the display ad market come back? Ad Campaigns: Sirius   [...]
Posted: Friday, November 6th 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

E-Reader Wars Add Ad Opportunities

Barnes & Noble this week unveiled its widely anticipated Nook electronic reading device, which joins a handful of similar devices on or soon-to-be on the market. The Nook, which B&N said will start shipping in November, i  [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Industry Buzz & Snippets: 8/12/09

Ad Networks and Analytics: Who's No. 1 in mobile advertising? AD network halo stories. Agencies and Marketing Execs: Euro RSCG Taps Marian Salzman for PR.   [...]
Posted: Wednesday, August 12th 2009

NetShelter Closes $11.1M Series A Round

NetShelter has closed an $11.1 million series A round of financing, led by Rho Canada, GrowthWorksTM Canadian Fund and JLA Ventures. The investment shall be used to expand the girth of Open Media. The latter lets marketers build a dialogue with audiences through contextually-relevant ads. It launched earlier this month. NetShelter's   [...]
Posted: Monday, December 15th 2008

Massive Inks In-Game Ad Deal with THQ

Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed. Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit  [...]
Posted: Tuesday, November 25th 2008

CNET: Now Infused With Behavioral Targeting!

CNET has redesigned in hope of offering advertisers better bang for their buck. Marketers may now behaviorally target audiences during relevant steps within the comparison shopping process, reports MediaBuyerPlanner. The site also added more video, along with appliance and kitchen gadget reviews,   [...]
Posted: Friday, August 29th 2008

Computer.org Exposes Engineers to Online Marketers

The redesigned Computer.org is availing display advertising to outside sponsors for the first time. NetShelter Technology Media shall represent its inventory on an exclusive basis. Computer.org is the official website of the Institute of Electrical and Electronics Engineers (IEEE) Computer Society. It hosts 1.2 million unique visitors, which generate four million page views, per month. NetShelter's, whose network includes o  [...]
Posted: Monday, August 18th 2008

Syndicated Reviews, Product Comparisons Supplement PC World Content

PC World has partnered with Retrevo to syndicate rival product reviews and comparisons alongside editorial on its website. Retrevo scans other websites to aggregate information related to a client's content. It focuses primarily on consumer electronics: comparison data, prices and review rankings. As part of their agreement, PC World will exclusively promote ad programs for Retrevo's website. Alt Search Engines has  [...]
Posted: Thursday, June 26th 2008

Conde Nast Snaps Up Ars Technica

Tech blog Ars Technica has been absorbed by Conde Nast and will become part of Wired Digital, MediaBuyerPlanner reports. An official announcement of the sale is expected next week. Figures were not disclosed, but the acquisition was pegged around $25 million, about what Conde Nast   [...]
Posted: Tuesday, May 20th 2008

Office Depot Funnels Small Business Clients to AdWords

Office supply store Office Depot has partnered with Google to bring AdWords to small business customers. A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings. Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi  [...]
Posted: Wednesday, May 14th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Yahoo, CNET Partner for Ads, Content

CNET has agreed to provide content to Yahoo in exchange for assistance with ad sales. The parties signed a three-year deal whereby CNET provides technology news and reviews to Yahoo properties. This will increase tech coverage offered by Yahoo, replacing Yahoo's own (largely unsuccessful) attempt to create a competitive tech content destination. Under the terms of the deal, CNET may sell ads against content that appears on Yahoo pages. Its Download.com property will also become a major dis  [...]
Posted: Friday, April 25th 2008

CNET, Univision Mesh for Spanish-Language Microsite

Spanish-language broadcaster Univision and tech review site CNET are partnering to bridge their audiences. The two are building a microsite featuring Spanish-language technology and gadget reviews. The venture enables CNET to earn credibility among Spanish audiences and gives Univision inroads to an increasingly tech-savvy Hispanic population. Univision will sell advertising on the co-branded site, with revenue split between the two companies. Expansion of the partnership, including having  [...]
Posted: Monday, March 17th 2008

MyVox Voice API Adds Sensory Layer to Online Campaigns

VoodooVox has announced the release of MyVox, a service that enables software developers to incorporate voice into applications and widgets. Examples of the MyVox API in action include adding voice pushpins to Google Maps and adding voiceovers to a Flickr slideshow. VoodooVox, which is backed by Disney, shall encourage developers to take advantage of audio inclusions by offering prizes for the next big voice app. Developers will also get to sh  [...]
Posted: Wednesday, March 12th 2008

Micrsoft Acquires Israeli Analytics Firm

Microsoft has purchased Israeli startup YaData, which builds analytic software that helps marketers divvy consumers into smaller segments. Israeli's The Globes reports that the cost of acquisition fell between $20 and $30 million. YaData's   [...]
Posted: Friday, February 29th 2008