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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 7 of 7
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
Seniors Fear Loss of Independence, Nursing Homes More Than Death
Senior citizens fear moving into a nursing home and losing their independence more than they fear death, according to a study, Aging in Place in America, commissioned by Clarity and The EAR Foundation, which also found that the Baby Boomer children of seniors also fear for their parents, [...]
Posted: Tuesday, November 13th 2007
Baby Boomers Increasingly Embrace Mobile Technology
While younger consumers remain at the forefront of mobile technology adoption, Baby Boomers are also embracing mobile - and their behavior is surprisingly similar to younger users', according to a new study from InsightExpress, writes MarketingCharts.
About 80 percent of al [...]
Posted: Tuesday, September 25th 2007
JWT: US Users Seriously Addicted to Internet, Cell Phones
Cell phones and the internet have become an essential part of the daily lives of Americans.
When asked how long they would feel OK without online access, 15 percent say one day or less, 21 percent say a couple of days, and 19 percent say a few days. Only one out of five claim they could last a week, writes MarketingCharts.
That's [...]
Posted: Friday, September 21st 2007
US Internet Users Embrace Digital Imaging, Consider Canon Best Brand
US internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras, with Kodak, Sony, and Nikon also receiving support for the title, according to a larger-scope, technology-based study conducted in the spring by Ipsos Insight, MarketingCharts reports.
Some 24 percent of Internet users chos [...]
Posted: Friday, August 24th 2007
Camcorder Makes YouTube Uploads a Snap
A new tech firm hopes to ride the success of online video sharing by launching an inexpensive digital camcorder for older folks who aren't quite so tech savvy, reports CNN Money.
The company, Pure Digital, responsible for a line of "disposable" digital cameras sold at drugstores, has launched the Flip Video [...]
Posted: Thursday, May 10th 2007
New Phone Targets Technophobe Grandparents
In a move that is long overdue, Austria's Emporia Telecom showcased a phone designed to be used by the elderly at the 3GSM congress in Barcelona.
The handset they developed has no digital camera, Internet access or instant messaging capabilities, but it does include a button to call relatives or friends in an emergency, is compatible with hearing aids and can run on regular AAA batteries, [...]
Posted: Monday, February 26th 2007
- Showing 1 - 7 of 7