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Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Online Ad Revenues Soar to Nearly $10 Billion in First Half of '07

Internet advertising revenues (US) for the first six months of 2007 were nearly US$ 10 billion - up some 26 percent from the US$ 7.9 billion in the first half of 2006 - and yet another new record, writes MarketingCharts, citing the IAB Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseC  [...]
Posted: Thursday, October 4th 2007

Nielsen Shuts Window on Pageview Rankings

Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that's long comprised the industry's webpage yardstick, in favor of tracking the length of time visitors spend at sites. The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews. AJAX in particular is tricky, as  [...]
Posted: Tuesday, July 10th 2007

IAB/PwC: Record Internet Ad Revenues for Q4 and Full-Year 2006

U.S. Internet advertising revenues continue to spiral, totaling $16.9 billion in 2006 - a new annual record - and growing 35 percent from 2005, according to the Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), MarketingCharts repo  [...]
Posted: Wednesday, May 23rd 2007

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

PodZinger to Launch Video and Audio Ads, Share Revs

Web-based audio and video search engine PodZinger announced it will launch its own ad platform and begin offering podcast and other content partners an ad revenue share program. PodZinger plans to show 10-15-second audio or video ads and will share ad revenue with content creators who sign up for the free service,   [...]
Posted: Thursday, October 5th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo  [...]
Posted: Wednesday, December 21st 2005

Google Now Selling Print Ads. Say What?

Google is testing the print ad market in an attempt to capture traditional advertising dollars and take a significant step toward becoming a one-stop shop for both online and offline ad sales, writes CNET. Google recently bought ad pages in tech magazines, including PC Magazine and Maximum PC, and is reselling those pages, in quarters and fifths, to its AdWords advertisers. The experiment (the c  [...]
Posted: Wednesday, August 31st 2005

New Search Engine Targets Tech Marketers

A vertical search engine targeting enterprise technology buyers recently launched at IT.com, reports ClickZ. Now in its second week of operation, it is supported by CPM-based sponsorship and pay-per-click listings - and has secured major tech advertisers as launch sponsors, including Qwest, Nortel, SBC, Intel and Microsoft. Results pages, generated through IT.com's proprietary technology, consist only of links to tech vendor pages.   [...]
Posted: Friday, April 22nd 2005

Microsoft Intros Search Ads with Demographic Filtering

After having introduced a series of also-ran technologies in the search engine market, Microsoft this morning said it planned to release a technology that neither Google nor Yahoo can yet offer: the ability for advertisers to filter the people exposed to their search ads by demographic information. Marketers will be able to target one ad to men, another to women, and use additional information such as age and location. Microsoft has been tracking this information for years through its various si  [...]
Posted: Wednesday, March 16th 2005

Tech Site Faces Ad Price ID Crisis

A BusinessWeek story (via PaidContent.org) on CNET's positive advertising trends shows some clouds around its silver lining. While CNET is an attractive site for business-to-business and technology advertisers, consumer advertisers aren't accustomed to paying the very high rates typically won in business-to-business marketing, creating a bit of an artificial ceil  [...]
Posted: Thursday, February 10th 2005

Gawker Employs Anchor Advertiser Strategy in Blog Launches

Sony entered into agreement with Gawker Media to sponsor a new blog on software, according to Adrants. Gawker has been releasing new blogs - it already runs sites like Gizmodo, Gawker and Wonkette - upon the securing of an anchor advertiser, much like is traditionally done in vertical print publications. The new site, named Lifehacker, will be written by Gina Trapani, a blogger best known for her Scribbling.net. Gaw  [...]
Posted: Monday, January 31st 2005

Ad Server: Firefox Browser Produces Fewer Clicks

CNET reports that a European ad server has determined that - for some reason - users of the Firefox browser are only about a quarter as likely to click on ads. Adtech's COO said the difference is likely attributable to the different types of users that choose each browser. Other people interviewed suggested that it might have more to do with the browser  [...]
Posted: Tuesday, December 7th 2004

Tech Clients Lead Online Adspend

CBS MarketWatch reports that more than a quarter of the fast growing online advertising business comes from technology accounts. AdZone Research reportedly found that tech firms spent $181 million in September out of a total of $696.2 spent on the more than 2,500 sites surveyed. Top tech advertisers included IBM, Dell and HP. Financial firms made up the next largest category.   [...]
Posted: Friday, December 3rd 2004

Anti-Spyware Software Morfs into Adware via WhenU

The River: WhenU: Its Friends and Enemies WhenU's aggressive effort to distinguish itself from spyware purveyors puts it in cahoots with unlikely partner Aluria, the maker of AOL's anti-spyware software. In fact, users of Aluria's products will soon be able to get the software for free in return for running WhenU's adware - software that sends people pop-up ads. While not exactly at odds with the objectives of Alu  [...]
Posted: Monday, November 1st 2004