Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 125 | 84 |
| » ad pricing | 10 | 199 |
| » ad selling | 69 | 140 |
| » ad targeting | 97 | 112 |
| » advertainment | 26 | 183 |
| » affiliate marketing | 1 | 208 |
| » agencies & ad departments | 28 | 181 |
| » alternative marketing | 51 | 158 |
| » Asia/Pacific | 8 | 201 |
| » automotive | 6 | 203 |
| » b2b | 8 | 201 |
| » best practices | 21 | 188 |
| » biz buzz | 92 | 117 |
| » branding | 31 | 178 |
| » broadband | 30 | 179 |
| » campaigns & creatives of note | 20 | 189 |
| » case studies | 4 | 205 |
| » co-op marketing & partnerships | 37 | 172 |
| » consumer packaged goods | 11 | 198 |
| » CRM | 1 | 208 |
| » cross media | 25 | 184 |
| » deep coverage | 1 | 208 |
| » demographics | 21 | 188 |
| » direct marketing | 15 | 194 |
| » domain names | 5 | 204 |
| » don't believe the hype | 3 | 206 |
| » e-commerce | 36 | 173 |
| » email marketing | 2 | 207 |
| » entertainment | 40 | 169 |
| » Europe | 10 | 199 |
| » events | 2 | 207 |
| » finance | 5 | 204 |
| » global | 2 | 207 |
| » healthcare | 1 | 208 |
| » I-PR & business communications | 1 | 208 |
| » instant messaging marketing | 2 | 207 |
| » intrusive formats | 6 | 203 |
| » legal, government & regulation | 19 | 190 |
| » loyalty & retention | 6 | 203 |
| » major account moves | 5 | 204 |
| » major brands | 46 | 163 |
| » major players news | 115 | 94 |
| » measurement & analytics | 21 | 188 |
| » media convergence | 35 | 174 |
| » mobile marketing | 37 | 172 |
| » multi-channel marketing | 14 | 195 |
| » new and improved | 62 | 147 |
| » nonsense & parodies | 1 | 208 |
| » online ad market | 59 | 150 |
| » pearls of wisdom | 5 | 204 |
| » people | 11 | 198 |
| » personalization | 7 | 202 |
| » political parties & organizations | 3 | 206 |
| » privacy | 8 | 201 |
| » promotions | 8 | 201 |
| » publishing | 46 | 163 |
| » real estate | 1 | 208 |
| » research & stats | 16 | 193 |
| » rich media | 30 | 179 |
| » search engine marketing | 46 | 163 |
| » signs of doom | 4 | 205 |
| » signs of recovery | 2 | 207 |
| » signs of what's to come | 87 | 122 |
| » small business | 9 | 200 |
| » spam & anti-spam | 5 | 204 |
| » syndication & RSS | 9 | 200 |
| » technical innovation | 37 | 172 |
| » telecom | 11 | 198 |
| » text ads | 21 | 188 |
| » tools & software | 80 | 129 |
| » top stories | 23 | 186 |
| » travel | 1 | 208 |
| » user experience | 51 | 158 |
| » viral marketing & social media | 10 | 199 |
| » weblog marketing | 8 | 201 |
| » women | 4 | 205 |
| » worst practices | 9 | 200 |
| » Youth | 17 | 192 |
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Digital Agencies Have Yet to Fully Adopt DOOH: Adcentricity
While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium's capabilities, in a counter-intuitive digital divide, according to DOOH aggregator and strategist Adcentricity.
Digital Agencies, DOOH Networks Unfamiliar with Each Other
Exacerbating the digital divide here is the fact that most network partners are completely unaware of or mostly unfami [...]
Posted: Wednesday, May 5th 2010
Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up the [...]
Posted: Friday, March 12th 2010
Married to RFID, What Can AR Do for Marketers?
Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the promise this technology holds is only just beginning to unfold.
Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags. "Initially a way to work around imprecise GPS, smart tags now are used primarily to provide AR data, either to give pinpoint information - [...]
Posted: Thursday, March 4th 2010
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/18/09
Online Ads:
New Google policy bans scammers for life.
More about Google taking action against scammers.
Media Strategies:
'YouTube Direct' aimed at citizen journalis [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Concurrent-Running Apps on iPhone: Pros and Cons
Rising to the challenge proffered by rivals like Palm, whose iPhone-reminiscent Palm Pre lets users run apps concurrently, armchair speculators suggest Apple may develop similar technology for a future version of its mobile unit.
The iPhone has been hailed as a boon to [...]
Posted: Thursday, February 5th 2009
Lucky's iPhone App Steers Ladies into Local Stores
Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores.
The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user, [...]
Posted: Wednesday, February 4th 2009
VC Funding Plummets 71% in Q4
Chilled by economic woe, fundraising efforts by US venture capitalists fell 71% in 4Q08, reports Forbes.
Startups court venture capital (VC) funding in order to raise large amounts of money quickly enough to jump-start a new business. In exchange for the cash, VCs take a stake of the business itself, expecting to profit once the firm goes public or is sold.
In the quarter ending December [...]
Posted: Wednesday, January 21st 2009
AP Apps Wed Engagement to TV
At the Consumer Electronics Show (CES) this week, the Associated Press (AP) launched two new applications that fuses web-based engagement to TV consumption. Both offerings operate on TVs optimized with Microsoft Mediaroom, a separate service that integrates interactive capabilities to television.
AP's automated news ticker widget streams news headlines across the bottom of TV screens. Users can customize the headline categories most pertinent to them. To enable the ticker, th [...]
Posted: Friday, January 9th 2009
AdMob Tracks iPhone App Downloads, Ad Conversions
Mobile ad firm AdMob launched Download Tracking for iPhone Apps, a means for marketers to monitor App Store conversion rates.
Apple's App Store enables third-party developers to build, then sell, games and mobile services to iPhone and iPod touch users. By early December, the store surpassed three hundred million downloads. It went live in July.
AdMob's [...]
Posted: Wednesday, January 7th 2009
Phorm Loses UK CEO Hugo Drayton, CFO Lynne Millar
At year's end, UK CEO Hugo Drayton of Phorm will depart the company. The decision was made "by mutual agreement" between himself and the behavioral targeting firm, Drayton said.
Drayton will retain an advisory role with the company. Lynne Millar, CFO, is also resigning.
Phorm partners with internet service providers to build profiles of users' internet habits, then serve relevant ads to them across participating websites. Earlier this month it [...]
Posted: Monday, December 22nd 2008
NetShelter Closes $11.1M Series A Round
NetShelter has closed an $11.1 million series A round of financing, led by Rho Canada, GrowthWorksTM Canadian Fund and JLA Ventures.
The investment shall be used to expand the girth of Open Media. The latter lets marketers build a dialogue with audiences through contextually-relevant ads. It launched earlier this month.
NetShelter's [...]
Posted: Monday, December 15th 2008
NetShelter Helps Marketers Engage Site Readers in 'Dialogue'
NetShelter has launched an offering that enables marketers, publishers and consumers to communicate openly about products and services.
Headed by SVP/Media and Chief Publisher Patrick Houston, the Open Media Platform targets marketers that wish to embed ads on contextually relevant sites while engaging users in an "ongoing dialogue more deeply than ever before."
"We open the conversation to [our] audience of more than 50 million unique visitors and [...]
Posted: Wednesday, December 3rd 2008
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008