Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 64 | 99 |
| » ad pricing | 3 | 160 |
| » ad selling | 24 | 139 |
| » ad targeting | 28 | 135 |
| » ad technologies & vendors | 35 | 128 |
| » advertainment | 17 | 146 |
| » Advertising | 1 | 162 |
| » affiliate marketing | 1 | 162 |
| » agencies & ad departments | 9 | 154 |
| » alternative marketing | 38 | 125 |
| » Asia/Pacific | 12 | 151 |
| » automotive | 2 | 161 |
| » b2b | 5 | 158 |
| » best practices | 14 | 149 |
| » biz buzz | 62 | 101 |
| » branding | 26 | 137 |
| » broadband | 54 | 109 |
| » campaigns & creatives of note | 14 | 149 |
| » case studies | 1 | 162 |
| » co-op marketing & partnerships | 31 | 132 |
| » consumer packaged goods | 10 | 153 |
| » cross media | 47 | 116 |
| » deep coverage | 2 | 161 |
| » demographics | 21 | 142 |
| » direct marketing | 8 | 155 |
| » domain names | 5 | 158 |
| » don't believe the hype | 4 | 159 |
| » e-commerce | 30 | 133 |
| » email marketing | 5 | 158 |
| » entertainment | 99 | 64 |
| » Europe | 15 | 148 |
| » events | 3 | 160 |
| » finance | 6 | 157 |
| » global | 5 | 158 |
| » healthcare | 3 | 160 |
| » How-to | 1 | 162 |
| » I-PR & business communications | 1 | 162 |
| » instant messaging marketing | 3 | 160 |
| » intrusive formats | 2 | 161 |
| » Latin America | 3 | 160 |
| » legal, government & regulation | 15 | 148 |
| » loyalty & retention | 5 | 158 |
| » major account moves | 5 | 158 |
| » major brands | 33 | 130 |
| » major players news | 86 | 77 |
| » measurement & analytics | 12 | 151 |
| » minorities | 1 | 162 |
| » mobile marketing | 36 | 127 |
| » multi-channel marketing | 16 | 147 |
| » new and improved | 32 | 131 |
| » online ad market | 24 | 139 |
| » pearls of wisdom | 2 | 161 |
| » people | 9 | 154 |
| » personalization | 4 | 159 |
| » privacy | 3 | 160 |
| » promotions | 1 | 162 |
| » publishing | 36 | 127 |
| » real estate | 2 | 161 |
| » research & stats | 37 | 126 |
| » rich media | 35 | 128 |
| » search engine marketing | 19 | 144 |
| » Segmentation & Markets | 1 | 162 |
| » seniors | 1 | 162 |
| » signs of doom | 6 | 157 |
| » signs of recovery | 1 | 162 |
| » signs of what's to come | 104 | 59 |
| » small business | 4 | 159 |
| » spam & anti-spam | 1 | 162 |
| » Spanish-speaking | 2 | 161 |
| » syndication & RSS | 5 | 158 |
| » technical innovation | 39 | 124 |
| » telecom | 32 | 131 |
| » text ads | 7 | 156 |
| » tools & software | 53 | 110 |
| » top stories | 16 | 147 |
| » travel | 1 | 162 |
| » user experience | 61 | 102 |
| » viral marketing & social media | 11 | 152 |
| » weblog marketing | 10 | 153 |
| » women | 4 | 159 |
| » worst practices | 5 | 158 |
| » Youth | 12 | 151 |
Sports Illustrated Bets on the Tablet
In conjunction with the upcoming debut of tablet computers, Sports Illustrated is developing a tablet-friendly new offering that will marry components of the magazine’s print and digital versions.
The move is the latest in a string of efforts by other newspapers and magazines, hard-hard hit by the recession and reader migration to the web, which are looking for new media on which to share their content and attract new advertisers. Last month, Conde Nast [...]
Posted: Friday, December 4th 2009
High-Tech College Students to Spend $6.5M on Gadgets
College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey, [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/17/09
Media Strategies:
Plans for iPods and iPhones to carry advertising that won't turn off.
US consumers less willing to pay for online news.
All eyes on Murdoch as newspapers [...]
Posted: Tuesday, November 17th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/10/09
Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Se [...]
Posted: Tuesday, November 10th 2009
Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental.
From the economy's influence on the burgeoning "do-it-yourself" culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit ( [...]
Posted: Friday, November 6th 2009
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Microsoft and Nokia Plan Office Deal
In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets.
For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products.
This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi [...]
Posted: Wednesday, August 12th 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
Data Vulnerability Plagues 44% of Retailer Wireless Devices
44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey, [...]
Posted: Thursday, February 5th 2009
Lucky's iPhone App Steers Ladies into Local Stores
Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores.
The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user, [...]
Posted: Wednesday, February 4th 2009
Google, NASA to Launch Singularity University
Google, NASA and a number of other science and tech giants are combining forces to start a school, Singularity University. Its objective will be to solve "humanity's grand challenges" -- a manifesto reminiscent of the ambitious one Ezra Cornell posed for Cornell University: "I would found an institution where any person can find instruction in any study."
Taking after the International Space University, the school avails a number of cutting-edge tech [...]
Posted: Tuesday, February 3rd 2009
AP Apps Wed Engagement to TV
At the Consumer Electronics Show (CES) this week, the Associated Press (AP) launched two new applications that fuses web-based engagement to TV consumption. Both offerings operate on TVs optimized with Microsoft Mediaroom, a separate service that integrates interactive capabilities to television.
AP's automated news ticker widget streams news headlines across the bottom of TV screens. Users can customize the headline categories most pertinent to them. To enable the ticker, th [...]
Posted: Friday, January 9th 2009
AdMob Tracks iPhone App Downloads, Ad Conversions
Mobile ad firm AdMob launched Download Tracking for iPhone Apps, a means for marketers to monitor App Store conversion rates.
Apple's App Store enables third-party developers to build, then sell, games and mobile services to iPhone and iPod touch users. By early December, the store surpassed three hundred million downloads. It went live in July.
AdMob's [...]
Posted: Wednesday, January 7th 2009