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3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]
Posted: Friday, December 18th 2009

Pro Video Platform Provider Raises $1.6M in Series A

Tvinci, a Tel Aviv-based firm that specializes in customizable platforms for live and on-demand TV environments, has raised $1.6 million in Series A funding. Investors Zohar Gilon and Keidan Capital Group led the round. Tvinci targets mobile operators and pay-TV providers, but the company plans to expand its target demo to online publishers, ISPs and broadcast networks. Its offerings include a platform that supports interactive video, typically for professional 'net-based content. On th  [...]
Posted: Wednesday, February 11th 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

Concurrent-Running Apps on iPhone: Pros and Cons

Rising to the challenge proffered by rivals like Palm, whose iPhone-reminiscent Palm Pre lets users run apps concurrently, armchair speculators suggest Apple may develop similar technology for a future version of its mobile unit. The iPhone has been hailed as a boon to   [...]
Posted: Thursday, February 5th 2009

Lucky's iPhone App Steers Ladies into Local Stores

Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores. The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user,   [...]
Posted: Wednesday, February 4th 2009

Google, NASA to Launch Singularity University

Google, NASA and a number of other science and tech giants are combining forces to start a school, Singularity University. Its objective will be to solve "humanity's grand challenges" -- a manifesto reminiscent of the ambitious one Ezra Cornell posed for Cornell University: "I would found an institution where any person can find instruction in any study." Taking after the International Space University, the school avails a number of cutting-edge tech  [...]
Posted: Tuesday, February 3rd 2009

Melding Media Spawns Fragmented Communications Landscape

As Americans buy products, seek information, plan social lives, and make personal and business decisions, the lines between media channels in the 21st century are becoming increasingly blurred, according to a survey from Ketchum and the USC Annenberg Strategic Public Relations Center. The third annual US Media Myths & Realities survey was conducted in the US  [...]
Posted: Thursday, January 15th 2009

AP Apps Wed Engagement to TV

At the Consumer Electronics Show (CES) this week, the Associated Press (AP) launched two new applications that fuses web-based engagement to TV consumption. Both offerings operate on TVs optimized with Microsoft Mediaroom, a separate service that integrates interactive capabilities to television. AP's automated news ticker widget streams news headlines across the bottom of TV screens. Users can customize the headline categories most pertinent to them. To enable the ticker, th  [...]
Posted: Friday, January 9th 2009

AdMob Tracks iPhone App Downloads, Ad Conversions

Mobile ad firm AdMob launched Download Tracking for iPhone Apps, a means for marketers to monitor App Store conversion rates. Apple's App Store enables third-party developers to build, then sell, games and mobile services to iPhone and iPod touch users. By early December, the store surpassed three hundred million downloads. It went live in July. AdMob's  [...]
Posted: Wednesday, January 7th 2009

Tech Magnates Welcome Obama with Lavish (Financial) Support

Silicon Alley Insider compiled a list of tech icons that made sizable donations to Barack Obama's Presidential Inaugural Committee. Listed endorsers from Google averaged $25,000 each, while executive donors (and spouses) at Microsoft averaged $50,000. Just one Yahoo notable made the cut -- Associate General Counsel Laura Covington, who gave $10,  [...]
Posted: Tuesday, December 30th 2008

NetShelter Helps Marketers Engage Site Readers in 'Dialogue'

NetShelter has launched an offering that enables marketers, publishers and consumers to communicate openly about products and services. Headed by SVP/Media and Chief Publisher Patrick Houston, the Open Media Platform targets marketers that wish to embed ads on contextually relevant sites while engaging users in an "ongoing dialogue more deeply than ever before." "We open the conversation to [our] audience of more than 50 million unique visitors and   [...]
Posted: Wednesday, December 3rd 2008

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

Massive Inks In-Game Ad Deal with THQ

Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed. Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit  [...]
Posted: Tuesday, November 25th 2008

Embarq ITs Reach Out on YouTube, Court Users with CGM Effort

To demonstrate its commitment to transparency -- and perhaps undo damage done when it admitted to testing behavioral ad technology on customers without informing them -- Embarq launched a YouTube channel. In the style of Google, whose engineers provi  [...]
Posted: Friday, October 31st 2008

Ecast Mashes Up Social Media to Night Life

LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs. Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots. One of LocaModa's applications, Wiffiti, enab  [...]
Posted: Wednesday, September 10th 2008

Microsoft Ad Campaign Stirs Wrath of Blogosphere

Crispin Porter + Bogusky, which won Microsoft's $300 million creative account in February, has released its debut ad in an anticipated campaign featuring Jerry Seinfeld. The minute-and-a-half-long spot went live yesterday and depicts Bill Gates and Jerry Seinfeld meeting at a fictional discount store called  [...]
Posted: Friday, September 5th 2008

Podcast Downloads Rise ... but Slooowly

Only 19 percent of internet users have downloaded a podcast, up from an estimated 12 percent that have ever downloaded a podcast in 2006, according to a report released by Pew Internet & American Life Project, reports MediaBuyerPlanner. Of the 19 percent that downloaded a podcast, 17 percent -- or three percent of internet users -- do so on a typical day, up from 1 percent that did so on a typical  [...]
Posted: Wednesday, September 3rd 2008

Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut. The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo   [...]
Posted: Tuesday, June 24th 2008

TruMedia: Facial Recognition Boards Won't Record, Share Data

Following a New York Times article about billboards with facial-recognition-based tracking systems -- which caused a privacy stir -- TruMedia Technologies sent a letter to the paper explaining it would never record or store any video from the billboards, MediaBuyerPlanner   [...]
Posted: Friday, June 13th 2008

Mobile Breakthrough? Not for Another Few Years

While mobile operators may be eager to explore mobile advertising (and the revenue it might generate), mass acceptance and the nationwide spread of handheld-agnostic mobile campaigns is simply not around the corner. In truth, it remains years away. That, at least, was the messa  [...]
Posted: Friday, May 23rd 2008