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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » email marketing | 9 | 76 |
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| » small business | 3 | 82 |
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| » user experience | 29 | 56 |
| » viral marketing & social media | 5 | 80 |
| » weblog marketing | 7 | 78 |
| » women | 2 | 83 |
| » worst practices | 7 | 78 |
| » Youth | 7 | 78 |
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Americans Search-Happy for iPhone Info, Rely Most on Google
1.3 million people conducted 6.9 million searches for iPhone-related terms in April, an inordinate majority of them conducted via Google, according to a study on "iPhone"-related search terms based on data from the comScore Marketer service, writes MarketingCharts.
Consumers have searched on a [...]
Posted: Monday, June 30th 2008
Consumers Want More Mobile Web Service and App Choices, Control
Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts [...]
Posted: Friday, May 23rd 2008
100 Most Influential Technology Vendors of 2008 Named
The top 3 technology vendors among software, hardware, and service providers are Microsoft, Oracle and SAP, reports the Aberdeen Group's Annual State of the Market Report, which for the first time includes a list of Top 100 firms, writes MarketingCharts.
Technology vendors that are household names -- [...]
Posted: Wednesday, May 14th 2008
Lackluster Teen Spend Indicates 'Discretionary Recession'
Though fashion still accounts for 41 percent of the total teen budget, teen spend in the category declined nearly 20 percent year over year, pointing to a "discretionary recession," according to the 15th semi-annual "Taking Stock With Teens" study by Piper Jaffray, MarketingCharts [...]
Posted: Friday, May 2nd 2008
Consumers Use Social Media to Vent about Customer Service
To make purchasing decisions, affluent online consumers use social media channels to share customer-service experiences and learn about others', according to a new study from the Society for New Communications Research, MarketingCharts reports.
[...]
Posted: Thursday, April 24th 2008
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
On-the-Go Mobile Purchases, Banking on the Rise
One in four cell phone users with mobile internet access use their devices to buy goods and services online.
And nearly one in five say they would like to someday use cell phones as a "mobile wallet," finds a Harris Interactive study, MarketingCharts reports.
[...]
Posted: Monday, March 17th 2008
User Reviews are a Must-Have for Retail Websites
Online consumer reviews are profitable for retailers and help build a sense of community amongst online shoppers.
82 percent of online shoppers consider trawling reviews more productive than researching products in-store with a sales associate, according to a Power Reviews whitepaper compiled by the e-tailing group, MarketingCharts [...]
Posted: Monday, February 18th 2008
Web 2.0 Experience on 93% of Marketers' 2008 To-Do Lists
Half of online businesses plan to add "Web 2.0" online capabilities to their sites in six months.
Over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports M [...]
Posted: Friday, February 8th 2008
Online Shoppers Expect More, Retailers Get One Chance to Impress
67 percent of consumers say their expectations about the quality of their online shopping experience increased from last year.
80 percent say they would would be less likely to return to a retailer's site after a negative online shopping experience, according to an Allurent survey, [...]
Posted: Monday, February 4th 2008
'Decade of Data' Study Reveals Moving Trends Amongst Adults, Teens
For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions.
22 percent say it is (down 8 points), compared with 24 percent who call ad inserts the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications, MarketingCharts [...]
Posted: Friday, January 18th 2008
Online Holiday Shoppers Enthusiastic about Their Customer Experience
The majority of online shoppers -- 82 percent -- reported being very satisfied or somewhat satisfied with the customer support available during their online holiday-shopping experience this year, according to a Nielsen Online survey, writes MarketingCharts.
Among the findings:
[...]
Posted: Thursday, December 20th 2007
Gift Recommendations Dominate Blog Holiday Talk, 'Social Shopping' Emerges
Gift recommendations dominate online holiday discussions on blogs, and range from one-off reviews to comprehensive shopping guides, according to (pdf) a Nielsen Online analysis of 1,000 influential blogs* in November, writes MarketingCharts.
[...]
Posted: Wednesday, December 12th 2007
Dec. 6 Heaviest Online Spending Day on Record: $803M, Up 28% YOY
Thursday, Dec. 6, accounted for $803 million in online sales, up 28 percent versus a year ago.
This marks the heaviest online spending day in history, according to comScore's update of holiday season e-commerce spending for the first 37 days (Nov. 1 - Dec. 7) of the 2007 holiday season, writes MarketingCharts.
[...]
Posted: Tuesday, December 11th 2007
Holiday E-Commerce Spending Reaches $14 Billion, Up 17% Vs. Last Year
More than $14 billion has been spent online during the season-to-date -- a 17 percent gain compared with the corresponding days last year -- according to comScore's update of holiday season e-commerce spending covering the first 32 days (Nov. 1 - Dec. 2) of the 2007 holiday season, reports MarketingCharts.
[...]
Posted: Friday, December 7th 2007
Strongest Week -- $4B Worth -- in Holiday E-Commerce Sales so Far
More than $13.4 billion has been spent online during the holiday season to date, marking an 18 percent gain versus the corresponding days last year, with the most recent week's spending surpassing the $4 billion mark, comScore reported (via MarketingCharts).
The heaviest online spending day o [...]
Posted: Wednesday, December 5th 2007
Cyber Monday Traffic Increases 26 Percent, Amazon Again Top Retail Site
Traffic to the Hitwise 100 Retail Index, composed of the top 100 retail websites, received 5.07 percent of all US visits on Nov. 26 (Cyber Monday) - an increase of 26 percent compared with last year's Cyber Monday, which received 4.02 percent of visits, Hitwise reported (via MarketingCharts).
"Traffic to the electroni [...]
Posted: Friday, November 30th 2007
Black Friday Traffic to Online Shopping Sites Up 10% Year over Year
At-home web traffic to more than 120 representative online retailers grew 10 percent year over year on Black Friday, garnering 21.2 million unique visitors compared with 19.2 million last year, Nielsen Online reported today (pdf), reports MarketingCharts.
[...]
Posted: Tuesday, November 27th 2007
Holidays '07: Consumers Shop Earlier, Spend Only a Little More
A combination of unseasonable weather, subprime-mortgage and Wall Street woes, and higher oil prices have conspired to diminish consumers' planned holiday spending, according to a Brand Keys consumer-spending study, reports MarketingCharts.
The average shopper intends to spend only 2 percent over [...]
Posted: Wednesday, November 21st 2007