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Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]
Posted: Friday, December 18th 2009

Industry Buzz & Snippets: 11/3/09

Online Ad Networks: Microsoft and OpenX in deal to boost their online ad businesses. Microsoft vs. Google: clash of the online advertising titans. Microsoft and OpenX to swap refer  [...]
Posted: Tuesday, November 3rd 2009

Microsoft Yanks Support for Family Guy Special

Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News. The 30-minute clip, "Family Guy Presen  [...]
Posted: Tuesday, October 27th 2009

Concurrent-Running Apps on iPhone: Pros and Cons

Rising to the challenge proffered by rivals like Palm, whose iPhone-reminiscent Palm Pre lets users run apps concurrently, armchair speculators suggest Apple may develop similar technology for a future version of its mobile unit. The iPhone has been hailed as a boon to   [...]
Posted: Thursday, February 5th 2009

Lucky's iPhone App Steers Ladies into Local Stores

Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores. The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user,   [...]
Posted: Wednesday, February 4th 2009

Google, NASA to Launch Singularity University

Google, NASA and a number of other science and tech giants are combining forces to start a school, Singularity University. Its objective will be to solve "humanity's grand challenges" -- a manifesto reminiscent of the ambitious one Ezra Cornell posed for Cornell University: "I would found an institution where any person can find instruction in any study." Taking after the International Space University, the school avails a number of cutting-edge tech  [...]
Posted: Tuesday, February 3rd 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

AP Apps Wed Engagement to TV

At the Consumer Electronics Show (CES) this week, the Associated Press (AP) launched two new applications that fuses web-based engagement to TV consumption. Both offerings operate on TVs optimized with Microsoft Mediaroom, a separate service that integrates interactive capabilities to television. AP's automated news ticker widget streams news headlines across the bottom of TV screens. Users can customize the headline categories most pertinent to them. To enable the ticker, th  [...]
Posted: Friday, January 9th 2009

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

Introducing the Microsoft Store: Online Bastion of MSFT Merch

Microsoft -- one of the biggest and longest-standing hardware, software and online enterprises in the world -- has finally launched an online Microsoft Store. The Store was previously available to residents in the United Kingdom, Germany and Korea. Moving forward, US-based users may purchase games, software like Office 2007 or new Zunes for shipping or download (in the case of games or software), among other items. Users concerned about do  [...]
Posted: Friday, November 14th 2008

Embarq ITs Reach Out on YouTube, Court Users with CGM Effort

To demonstrate its commitment to transparency -- and perhaps undo damage done when it admitted to testing behavioral ad technology on customers without informing them -- Embarq launched a YouTube channel. In the style of Google, whose engineers provi  [...]
Posted: Friday, October 31st 2008

BlackBerry to Remain Top (Corporate) Dog in 3 Years

A survey by J. Gold Associates found that while rivals like iPhone are winning ground in the smartphone sector, BlackBerry will maintain a dominant lead amongst corporate email checkers, reports Silicon Alley Insider. The survey asked 400 companies of varying size which smartphone platforms they support now, and which they plan to support in three years. Result  [...]
Posted: Tuesday, September 23rd 2008

Ecast Mashes Up Social Media to Night Life

LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs. Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots. One of LocaModa's applications, Wiffiti, enab  [...]
Posted: Wednesday, September 10th 2008

Microsoft Ad Campaign Stirs Wrath of Blogosphere

Crispin Porter + Bogusky, which won Microsoft's $300 million creative account in February, has released its debut ad in an anticipated campaign featuring Jerry Seinfeld. The minute-and-a-half-long spot went live yesterday and depicts Bill Gates and Jerry Seinfeld meeting at a fictional discount store called  [...]
Posted: Friday, September 5th 2008

Yet Another '$300 Million' MSFT Campaign, Press Bites

Microsoft is again claiming to be about to drop $300 million on an ad campaign - this time to rescue its flagging Vista brand. The story has been widely reported, although previous "$300 million" campaigns from Microsoft later turned out to be much smaller efforts. Launches of MSN, Microsoft's search engine,   [...]
Posted: Friday, August 22nd 2008

Computer.org Exposes Engineers to Online Marketers

The redesigned Computer.org is availing display advertising to outside sponsors for the first time. NetShelter Technology Media shall represent its inventory on an exclusive basis. Computer.org is the official website of the Institute of Electrical and Electronics Engineers (IEEE) Computer Society. It hosts 1.2 million unique visitors, which generate four million page views, per month. NetShelter's, whose network includes o  [...]
Posted: Monday, August 18th 2008

3 Million iPhone 3Gs Sold, 60 Million Downloaded, in First Month

A mere month after its debut, Apple has sold three million iPhone 3Gs, reports analyst Michael Cote of Cote Collaborative (via CNN). One million 3Gs were sold on opening wee  [...]
Posted: Tuesday, August 12th 2008

Xbox 360 Streams Movies, Courtesy of Netflix

Xbox 360 owners can now play movies on-demand through their consoles -- part of a long-anticipated deal between Microsoft and Netflix, MediaBuyerPlanner reports. Netflix’s Watch Instantly streaming-movie service enables TVs connected to the Xbox 360 console to play movies without additional software or hardwa  [...]
Posted: Wednesday, July 16th 2008

Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut. The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo   [...]
Posted: Tuesday, June 24th 2008