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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » text ads | 7 | 248 |
| » tools & software | 39 | 216 |
| » top stories | 18 | 237 |
| » travel | 6 | 249 |
| » user experience | 84 | 171 |
| » viral marketing & social media | 14 | 241 |
| » weblog marketing | 16 | 239 |
| » women | 10 | 245 |
| » worst practices | 17 | 238 |
| » Youth | 19 | 236 |
Married to RFID, What Can AR Do for Marketers?
Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the promise this technology holds is only just beginning to unfold.
Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags. "Initially a way to work around imprecise GPS, smart tags now are used primarily to provide AR data, either to give pinpoint information - [...]
Posted: Thursday, March 4th 2010
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
Industry Buzz & Snippets: 11/17/09
Media Strategies:
Plans for iPods and iPhones to carry advertising that won't turn off.
US consumers less willing to pay for online news.
All eyes on Murdoch as newspapers [...]
Posted: Tuesday, November 17th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
E-Reader Wars Add Ad Opportunities
Barnes & Noble this week unveiled its widely anticipated Nook electronic reading device, which joins a handful of similar devices on or soon-to-be on the market. The Nook, which B&N said will start shipping in November, i [...]
Posted: Wednesday, October 21st 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
Men Want Faster Downloads; Women Favor Usability
Men and women want websites to be easy to use overall, but men say fast downloading is their second-most-desired feature, while women value easy navigation and accessibility over speed, according to a recent web usability study from Southern Illinois University, announced by [...]
Posted: Monday, May 11th 2009
Data Vulnerability Plagues 44% of Retailer Wireless Devices
44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey, [...]
Posted: Thursday, February 5th 2009
Ipsos: Hispanics Engage Online 'Often in Higher Numbers' than Average
US-based Hispanics are online in significant numbers. They are also taking full advantage of the internet as a primary tool for finding and contributing information, researching and making purchases, being entertained, and networking with others, according to recent research from Ipsos (v [...]
Posted: Wednesday, February 4th 2009
PC Market Growth Plummets in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily.
The slowdown was enough for a sequential decline of 2.5% from [...]
Posted: Tuesday, January 20th 2009
Melding Media Spawns Fragmented Communications Landscape
As Americans buy products, seek information, plan social lives, and make personal and business decisions, the lines between media channels in the 21st century are becoming increasingly blurred, according to a survey from Ketchum and the USC Annenberg Strategic Public Relations Center.
The third annual US Media Myths & Realities survey was conducted in the US [...]
Posted: Thursday, January 15th 2009
Seniors Use Technology, but Express More Frustration
Older consumers in their 50s, 60s and 70s use electronic gadgets at near-comparable rates to those in younger age segments, but report higher levels of frustration with their technological complexity, according to a study from TNS Compete and the Consumer Electronics Association (CEA).
"Greying Gadgets: How Older Americans Shop for a [...]
Posted: Monday, January 12th 2009
Web Eclipses All Media -- Except TV -- as News Source
The internet surpasses all other media -- except TV -- as Americans' main source for national and international news. And it now rivals TV as the top news outlet for young people, according to research from the Pew Research Center for the People & the Press.
40% of Americans say they currently get most of their news about national and international [...]
Posted: Monday, December 29th 2008
Slight Lull in E-Commerce Sales Growth, Despite Record One-Day Sales
E-commerce sales during the most recent work week (December 8-12) declined a marginal 1%, although December 9 emerged as the highest online spending day on record, accounting for $887 million in sales, according to comScore, writes Retailer Daily.
Previously, Green Monday of last [...]
Posted: Tuesday, December 16th 2008
BlackBerry to Remain Top (Corporate) Dog in 3 Years
A survey by J. Gold Associates found that while rivals like iPhone are winning ground in the smartphone sector, BlackBerry will maintain a dominant lead amongst corporate email checkers, reports Silicon Alley Insider.
The survey asked 400 companies of varying size which smartphone platforms they support now, and which they plan to support in three years. Result [...]
Posted: Tuesday, September 23rd 2008
Podcast Downloads Rise ... but Slooowly
Only 19 percent of internet users have downloaded a podcast, up from an estimated 12 percent that have ever downloaded a podcast in 2006, according to a report released by Pew Internet & American Life Project, reports MediaBuyerPlanner.
Of the 19 percent that downloaded a podcast, 17 percent -- or three percent of internet users -- do so on a typical day, up from 1 percent that did so on a typical [...]
Posted: Wednesday, September 3rd 2008
Forrester Technographics Benchmark Survey: Gen Y a Generation Apart
Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone - according to Forrester Research's 2008 North American Technographics Benchmark survey, MarketingCharts [...]
Posted: Tuesday, July 22nd 2008
41.5% of ISPreview Readers Cite Connection Sluggishness as Biggest ISP Frustration
41.5 percent of respondents to an ISPreview.co.uk survey of 700 readers found slow network connections are the No. 1 most frustrating aspect of their current internet service providers (ISP).
"Broadband speed and performance has been a considerable problem with broadband providers for some time," said Editor-in-Chief Mark Jackson of www.ISPreview.co.uk. "If a particular ISP has proven time and time again that it cannot deliver the performance promised [...]
Posted: Tuesday, July 15th 2008