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Google Throws Retail Inventory into the Local Mix

Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets. Essentially users type in the name of a product and the app pulls up the  [...]
Posted: Friday, March 12th 2010

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

Office Depot Funnels Small Business Clients to AdWords

Office supply store Office Depot has partnered with Google to bring AdWords to small business customers. A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings. Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi  [...]
Posted: Wednesday, May 14th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Microsoft Avails Online Enterprise Software to Small Biz; Strings Attached

To win ground lost against hosted, ad-supported competitors in the enterprise market, Microsoft is giving companies access to its online Exchange email program and SharePoint collaboration software. Access was previously limited to firms with over 5,000 employees. The services were first offered last year. Since then, companies like Google and Zoho have lured small and m  [...]
Posted: Monday, March 3rd 2008

Enterprise Software Pirate Bounty Sings to Tune of $1M

The Business Software Alliance (BSA) has just increased its reward ceiling for piracy reports to $1,000,000, reports Ars Technica. The increase is part of a special promotion that will feature in online and radio ad campaigns. The offer expires in October; latecomers can expect to receive the standard $200,000 for accurate claims. "Businesses often  [...]
Posted: Tuesday, July 3rd 2007

Pay-Per-Call Firm Voicestar Gets Investor Ogle

Philadelphia-based pay-per-call firm Voicestar has preened its assets for investor scrutiny, reports The Browser. Voicestar does not operate or sell ads directly, acting instead as a white-label technology distributor: It sells its platform to publishers, who sell the ads themselves. Ads are charged to the advertiser only when a phone call is made to one of the custom numbers reflect  [...]
Posted: Friday, June 8th 2007

Salesforce, Google Partner for Online Ad Sales

After a period of some speculation, Salesforce and Google have announced just how they plan to work together, reports The Washington Post. Despite predictions that Google would integrate Salesforce.com's online applications into its own suite of products, the finalized deal falls short of that. Under the partnership, Salesforce.com will allow its corporate customers to distribute the  [...]
Posted: Wednesday, June 6th 2007

Intel & Google Partner to Create B2B Tools

Intel is teaming with Google to create an online marketing toolkit catering to thousands of small businesses in its Intel Inside co-op marketing program, reports Ad Age. Opening in May, the "virtual marketing storefront" will help Intel reseller partners buy online ads from Google. The marketing tools will make it easier for Intel Inside licensees to set-up a campaign. Licensees will also be allowed to use co-  [...]
Posted: Thursday, April 26th 2007

Ads Are No Problem If It Means Free Software

As companies seek to reduce costs, they're finding the ads that come with free online applications aren't the barrier to use they once were, reports the Wall Street Journal. Free online applications, long popular with everyday online users, are now making inroads at companies looking to offload support costs and use less clunky software packages. So the onli  [...]
Posted: Wednesday, March 28th 2007

Google: Web-based Apps for Biz to Include Spreadsheets, Docs

As it continues to buildup an enterprise-ready version of its Apps for Your Domain suite of online software, Google has announced that Docs and Spreadsheets will soon be integrated into that offering, reports PC World. Until now Google Apps for Your Domain had included Gmail email service, Google Talk instant messaging and calling, collaborative calendaring and web p  [...]
Posted: Tuesday, February 20th 2007

Google Upgrades Enterprise Search, Adds Security Measures

Google has added security measures to its Mini enterprise search appliance, allowing companies to safely and simultaneously search public information as well as private info on their networks. The upgrade means that Google Mini can now be used to index both public-facing websites and company intranets, CNET repo  [...]
Posted: Wednesday, January 31st 2007

E-Commerce Trends Emerge as Holiday Spending Booms

Consumers spent $21.7 billion online (excluding travel and auctions), in the U.S. in the first 50 days of the holiday seasons - Nov. 1 through Dec. 20 - or 26 percent more than the year-earlier, according to comScore. Among the e-commerce trends this holiday season are increased traffic to retail sites from social networks and blogs; increased sales of luxury items; a longer shopping period; and the emergence of the long tail   [...]
Posted: Tuesday, December 26th 2006

Google Releases Updated Apps for Your Domain

Google is updating its Google Apps for Your Domain enterprise product released in August, with a new start page that will serve as the central access point for the product. Google Apps for Your Domain includes communication and collaboration tools, such as Gmail, instant messaging, voice calling and collaborative calendaring, Internet News reports. The update will allow admin  [...]
Posted: Tuesday, November 14th 2006

IBM Ads Launch In-Banner Video, Audio, Text Chat

Helping to blur the line between marketing and sales, a new display ad unit being used by IBM in a B2B campaign launches video chat with IBM sales reps. Two new IBM banner ads running on B2B sites, inviting visitors to connect directly with an IBM "concierge" to discuss the Express Advantage product suite, reports ClickZ. Visitors can launch a chat session within the ad unit, without leaving the page. Using video, VoIP an  [...]
Posted: Monday, October 23rd 2006

Yahoo Targets Local Real Estate Market

With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share. Some of the new features of Yahoo's real estate portal include US home valuations (made available throu  [...]
Posted: Wednesday, August 30th 2006

Jupiter: Small Businesses Shop Regularly Online

Some 79 percent of small businesses conduct business-related online shopping regularly, making it almost as prevalent as the use of email among online small businesses, according to a new research report from JupiterResearch, "Small-Business Online Shopping: Understanding Online Research and Purchase Behavior." Travel leads the small-business shopping categories with 71 percent penetration, followed by computer hardware and software and office supplies. "Sixty two percent of small bu  [...]
Posted: Wednesday, July 12th 2006

Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo  [...]
Posted: Wednesday, December 21st 2005

Study: Free Online Content Influences IT Purchases

According to a study exploring how online content influences IT purchase decisions, nearly 90 percent of business and IT executives in a range of industries say online content has a moderate to major impact on vendor preferences and selections, BtoB Online reports. But only 22 percent say they are "very satisfied" with the caliber of content freely available online. The most popular types of technology content were   [...]
Posted: Thursday, September 22nd 2005

Google Now Selling Print Ads. Say What?

Google is testing the print ad market in an attempt to capture traditional advertising dollars and take a significant step toward becoming a one-stop shop for both online and offline ad sales, writes CNET. Google recently bought ad pages in tech magazines, including PC Magazine and Maximum PC, and is reselling those pages, in quarters and fifths, to its AdWords advertisers. The experiment (the c  [...]
Posted: Wednesday, August 31st 2005