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Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads

Geo-location: Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath. Groupon acquires location services startup Hyperpublic. Search: Move over search box, Google’s   [...]

Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |

CES: Five technologies to watch for at CES. With CES raining tablets, some will get flooded out. CES 2011 photo gallery: the   [...]

3DTV Shows 1st Rate Promise

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Holiday Shoppers Take Mobile Barcode Scanning Mainstream

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Sears Plays Electronic Matchmaker

Sears Holding Company has launched two new online shopping tools designed to match customers with the ideal electronic product - a move that is part of the retailer's March 2009 promise to expand its global online strategy. The tools, available at tvmatchmaker.com and cameramatchmaker.com, ask customers a series of compatibility questions to find the products best matching their needs and wants. TvMatchM  [...]

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3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]

Sports Illustrated Bets on the Tablet

In conjunction with the upcoming debut of tablet computers, Sports Illustrated is developing a tablet-friendly new offering that will marry components of the magazine’s print and digital versions. The move is the latest in a string of efforts by other newspapers and magazines, hard-hard hit by the recession and reader migration to the web, which are looking for new media on which to share their content and attract new advertisers. Last month, Conde Nast   [...]

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]

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High-Tech College Students to Spend $6.5M on Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey,   [...]

Industry Buzz & Snippets: 11/20/09

Ad Strategies: Marketers hop on augmented reality bandwagon to promote 'Avatar.' AT&T's anti-Verizon ad is a stinker. Social Media: Facebook Ads customer support   [...]

Industry Buzz & Snippets: 11/17/09

Media Strategies: Plans for iPods and iPhones to carry advertising that won't turn off. US consumers less willing to pay for online news. All eyes on Murdoch as newspapers   [...]

Industry Buzz & Snippets: 11/13/09

Pharma Marketing: FDA tackles gray area of social media. Media Strategies: Forbes buys online photo platform FlipGloss. Search: Google   [...]

2010 Olympics Inspires Diverse Digital Campaigns

News organizations have been ramping up for the 2010 Winter Olympics in Vancouver with a host of digital campaigns they hope will inspire more online interest. NBC Universal, for example, is adding a variety of new high-tech and social media features to its main Olympics website - including the debut of DVR-like functionality. Now, as the February 12 start date nears, other companies - ranging from Samsu  [...]

Industry Buzz & Snippets: 11/10/09

Online Ad Strategies: Groups redirect health-care ads to cheer and jeer Democrats. Local online to grow 12% in 2009; will slow next year. Burberry looks online for ways to gain customers. Se  [...]

Windows 7: A Top Seller, But Why?

Early indicators show that three weeks since its release, Microsoft's OS Windows 7 has become a best seller. The question is, what part of its ad campaign played a role in that success? First the stats: On November 2, NPD Group reported that Windows 7 boxed software sales over the first few days of its release were 234% higher than those of its predecessor, Vista, for the same time period. In another measure, Net Applicatio  [...]

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]

Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art

As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy's influence on the burgeoning "do-it-yourself" culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit (  [...]

Industry Buzz & Snippets: 11/06/09

Ad Strategies: The problem with social media agencies. News Corp.'s Miller: Will the display ad market come back? Ad Campaigns: Sirius   [...]

Second Life Takes Virtual Goods Corporate

Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs. The new corporate option, "Second Life Enterprise,"  will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general. Consumer Di  [...]

Will TwitterPeek be Darling or Dud?

In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets. TwitterPeek, a $99.95 device with a QWERTY keyboard, color screen and click-scroll wheel offered through Amazon.com, could prove to be the hot selling item for the holiday season. On one hand, it's less expensive than a smartphone upgrade. On the other, it c  [...]