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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]

Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads

Geo-location: Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath. Groupon acquires location services startup Hyperpublic. Search: Move over search box, Google’s   [...]

Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |

CES: Five technologies to watch for at CES. With CES raining tablets, some will get flooded out. CES 2011 photo gallery: the   [...]

3DTV Shows 1st Rate Promise

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Holiday Shoppers Take Mobile Barcode Scanning Mainstream

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Digital Agencies Have Yet to Fully Adopt DOOH: Adcentricity

While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium's capabilities, in a counter-intuitive digital divide, according to DOOH aggregator and strategist Adcentricity. Digital Agencies, DOOH Networks Unfamiliar with Each Other Exacerbating the digital divide here is the fact that most network partners are completely unaware of or mostly unfami  [...]

Google Throws Retail Inventory into the Local Mix

Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets. Essentially users type in the name of a product and the app pulls up the  [...]

Married to RFID, What Can AR Do for Marketers?

Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the promise this technology holds is only just beginning to unfold. Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags. "Initially a way to work around imprecise GPS, smart tags now are used primarily to provide AR data, either to give pinpoint information -   [...]

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Sears Plays Electronic Matchmaker

Sears Holding Company has launched two new online shopping tools designed to match customers with the ideal electronic product - a move that is part of the retailer's March 2009 promise to expand its global online strategy. The tools, available at tvmatchmaker.com and cameramatchmaker.com, ask customers a series of compatibility questions to find the products best matching their needs and wants. TvMatchM  [...]

3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]

Industry Buzz & Snippets: 11/20/09

Ad Strategies: Marketers hop on augmented reality bandwagon to promote 'Avatar.' AT&T's anti-Verizon ad is a stinker. Social Media: Facebook Ads customer support   [...]

Industry Buzz & Snippets: 11/18/09

Online Ads: New Google policy bans scammers for life. More about Google taking action against scammers. Media Strategies: 'YouTube Direct' aimed at citizen journalis  [...]

Industry Buzz & Snippets: 11/13/09

Pharma Marketing: FDA tackles gray area of social media. Media Strategies: Forbes buys online photo platform FlipGloss. Search: Google   [...]

2010 Olympics Inspires Diverse Digital Campaigns

News organizations have been ramping up for the 2010 Winter Olympics in Vancouver with a host of digital campaigns they hope will inspire more online interest. NBC Universal, for example, is adding a variety of new high-tech and social media features to its main Olympics website - including the debut of DVR-like functionality. Now, as the February 12 start date nears, other companies - ranging from Samsu  [...]

Windows 7: A Top Seller, But Why?

Early indicators show that three weeks since its release, Microsoft's OS Windows 7 has become a best seller. The question is, what part of its ad campaign played a role in that success? First the stats: On November 2, NPD Group reported that Windows 7 boxed software sales over the first few days of its release were 234% higher than those of its predecessor, Vista, for the same time period. In another measure, Net Applicatio  [...]

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]

Industry Buzz & Snippets: 11/06/09

Ad Strategies: The problem with social media agencies. News Corp.'s Miller: Will the display ad market come back? Ad Campaigns: Sirius   [...]

Second Life Takes Virtual Goods Corporate

Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs. The new corporate option, "Second Life Enterprise,"  will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general. Consumer Di  [...]